POLICY DOCUMENT FOR MARKETING &

PROMOTION

Introduction

The purpose of this policy is to define the basic principles for marketing communications throughout RV
courses. This policy applies to all marketing activities and communications including e.g. the following
forms of advertising and marketing: FB groups, Instagram, Whatsapp community, Emails, Loacal
WhatsApp groups, Japa Session and other professional promotions and communications.

 Making Posters ready.

 Sharing them on all the social media and whatsapp community with a decent message.
 Making a official group for every course.
 Sending promotional messages with the registration link, and poster.
 Solving devotees doubts in interested group.
 Sharing FB posts of courses in FB groups.
 Sharing course details in Instagram and Fb is priority.
 Every course will be promoted daily in whatsapp community groups
 Email Marketing stands in priority, Content will be short and crisp.
 Each mail content language will be same of course language.
 Call those students who have already done courses from RV and share upcoming course
details.
 Promotion in Japa Session- Old , Ongoing and upcoming course details will be shared by
HG Vedant Chaitanya Prabhuji
 All members of RV will forward course details with posters in their respective local
whatsapp groups.
 All artwork will be proof read by the respective course coordinator as well as other
members before being shared publicaly.
 All artwork will include an appropriate call to action.
 It is the responsibility of the designer to ensure the final artwork is the correct size and
resolution for the requested media.
 Media releases must always be timely, newsworthy, written in plain English or Hindi.