MKTG 100 SEMIFINAL ACTIVITY

Part 1

1. What is your favorite television or social media advertisement?

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2. Why is it your favorite advertisement?

3. Identify and explain the Advertising objective of that advertisement.

 Brand Awareness
Jollibee aims to ensure that its brand is recognized and remembered by consumers.
This objective involves creating ads that prominently feature the Jollibee mascot,
signature products like Chickenjoy, and memorable jingles or taglines that stick in
people’s minds.
 Promotion of Products
Another objective is to promote specific products or menu items. For instance, when
Jollibee introduces a new burger or meal deal, they may run ads focused on showcasing
these items and highlighting their features, taste, and value.
 Emotional Connection
Jollibee often uses storytelling in its advertisements to evoke emotions and create a
deeper connection with the audience. These ads may focus on themes like family, love,
nostalgia, or Filipino values, aiming to resonate with viewers on a personal level.
 Market Positioning
Jollibee may use advertising to reinforce its position in the market. This could involve
highlighting its strengths compared to competitors, such as affordability, taste, variety, or
convenience.
 Driving Sales and Traffic
Ultimately, advertising for Jollibee is about driving sales and foot traffic to its stores.
This objective involves creating compelling offers, promotions, and calls to action that
encourage consumers to visit Jollibee locations and make purchases
Part 2

Provide an example of an advertising that shows the following advertising objectives.

Explain briefly.

Informative Advertising

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Short explanation: The Jollibee's "Mix and Match" highlight the variety of menu options
available, letting customers customize their meals with different combinations of Main menu:
Yum burger, 1-pc Burger steak, Tuna Pie, jolly spaghetti and Side menu: Choco Sundae, Coke
Float, Pineapple Juice Regular, Jolly Crispy Fries Regular, and Peach Mango Pie. These ads
provide clear pricing, available choices, and ordering instructions, empowering customers to
create personalized meals and driving sales by promoting menu exploration and satisfaction.

Persuasive Advertising
Short explanation: The Jollibee aims to sway customers by emphasizing their new menu and
discover the deliciousness and value of their Mix and Match Combo it is usually affordable to
costumers. Through enticing visuals, compelling text, and a strong call to action, the ad
encourages viewers to choose Jollibee for their next meal, enticing them with the promise of a
satisfying and affordable dining experience. Persuasive advertising like this is designed to
influence consumer behavior and drive immediate action, such as visiting a Jollibee restaurant
or ordering online.

Reminder Advertising

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Short explanation: This reminder ad from Jollibee reinforces the message of affordability and
happiness through its “Jollisavers” offerings. The slogan “Di dapat mahal maging masaya” (It
shouldn’t be expensive to be happy) reminds customers that they can enjoy delicious meals at
Jollibee without breaking the bank. This type of advertising serves to maintain brand awareness,
loyalty, and recall among consumers who are already familiar with Jollibee’s value proposition
and affordable menu options
Part 3

Provide three examples of product placements from different Filipino movies.

1. Brand/Product:

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2. Brand/Product:

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3. Brand/Product:

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Part 4
Provide one example of advertisement for each message execution style.

1. Slice of life

Brand: Breeze Powder

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2. Lifestyle

Brand: Enervon Vitamins

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3. Fantasy

Brand: Jeep Car

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4. Mood or image

Brand: Jollibee Chikenjoy

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5. Musical

Brand: McDelivey | Hungry Eyes | McDonald’s UK

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6. Personality symbol

Brand: Dove

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7. Technical expertise
Brand: Lexus Rx

8. Scientific evidence

Brand: Yakult

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9. Testimonial evidence or endorsement

Brand: Colgate
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