SEMI-FINAL EXAMINATION

TV ADVERTISEMENT

Instructions:
- Create a Tv advertisement of any product you want.
- The length of the Tv advertisement is within 1 to 2 minutes only.

CRITERIA PERCENTAGE SCORE

Creativity/Originality Commercial shows 20%

evidence of imagination
and creativity. There is
thoughtfulness to the
style and mood that suits
the commercial. The
commercial made you
want to buy the product.
Content/Storytelling Conveys idea(s) or story 30%
to the audience in an
effective way. The
commercial is compelling
and the purpose of the
project is clearly
accomplished.
Cinematography Excellent composition; 20%
camera movement is
smooth; use of lighting is
effective; uses a variety
of effective shots.
Audio Audio is clear, loud 15%
enough. Speaker
projects voice well (no
mumbling)
Music is in good taste
and appropriate to the
subject of the
commercial and doesn’t
overwhelm the narration.

Editing Excellent use of 15%

transitions and effects;
very smooth blend
between scenes;
invisible edits.
TOTAL 100%