Marking Rubric for Advertising Poster
Task: Design and create an advertising poster to persuade young people to make sustainable choices. You will be assessed on your ability to use persuasive
techniques such as language, image choices and presentation and how these work together to create a centralised message or argument that appeals to the
target audience. Marks out of 100.
Criteria Marks Excellent
allocated
Overall effectiveness 25 Creates an imaginative and
and presentation. innovative advertisement
creatively utilising a variety
of elements and persuasive
techniques that
purposefully communicate
with each other to send a
single engaging,
entertaining or thought-
provoking message that
effectively persuades the
target audience to take
action.
Use of persuasive 15 Imaginative and innovative
language use of persuasive language
and language techniques
to clearly present an
effective message. It
communicates a clear and
deliberate tone with a
profound effect on the
specific target audience.
Use of imagery 10 Imaginative and innovative
use of imagery that
effectively compliments
the text to send a powerful
and convincing message
Very good Satisfactory Limited Unaccomplished
Creates a well presented Creates an effective Creates an Does not meet
and thought out advertisement utilising advertisement with requirements.
advertisement some elements and limited or no use of
incorporating various persuasive techniques persuasive
creative elements and to communicate a techniques and
persuasive techniques to central message contains only a few
effectively communicate a directed at the target elements for a very
central message with a audience. limited effect with no
meaningful effect on the thought of target
target audience. audience.
Uses appropriate and Uses appropriate Uses limited Does not meet
persuasive language in persuasive language persuasive language requirements.
creative ways that that effectively with minimal effect.
effectively communicate communicates an
an impactful overall overall message or
message or argument with argument, with some
specific thought given to thought given to the
overall tone and target effect on target
audience. audience.
Deliberate and selective Uses relevant and Uses basic imagery Does not meet
use of relevant imagery appropriate imagery with some relevance requirements.
that effectively supports with relevance to the to topic for minimal
the text to make a direct argument, assisting the effect.
and powerful point.
 with direct appeal to the
target audience.
Engaging the target 10 Creative choices directly
audience appeal to the unique
characteristics of the
specific target audience to
create an engaging and
effective argument.
Effective 15 Uses creative and
communication – innovative language choices that work well with
literacy and choices for maximum
formatting. effect within the chosen
format. Uses correct and
appropriate use of spelling
and grammar.
Reflection 25 Effectively describes how
they manipulated
advertising conventions to
create an effective
persuasive text and techniques used and their
evaluates own process and
results in a clear and
constructive manner.
communication of the
overall message.
Creative persuasive Advertisement engages Limited thought given Does not meet
techniques are used target audience with to the effect of requirements.
specific to the interests selective use of advertising on target
and characteristics of the persuasive techniques. audiences.
target audience.
Uses creative language Language is chosen Limited thought put Does not meet
based on format of into language choices requirements.
the chosen format and advertisement and and format. Spells
target audience. Uses appeal to audience. some familiar words
correct and appropriate Spells most words incorrectly with some
spelling and grammar. correctly and uses limited grammar.
some appropriate
grammar.
Demonstrates effective Effectively outlines Limited reflection on Does not meet
evaluation of own their process and own techniques and requirements.
processes with specific choices and the process.
reference to persuasive intended effect on the
target audience with
effect on audience. some evaluation on
effectiveness.