Visual Merchandising Foundations Final Assignment Rubric

Criteria Excellent Good Fair Poor

Concept and Clearly articulates a Provides a solid Offers a basic Fails to articulate a
Representation creative and description of the description of the clear concept for the
cohesive concept for concept for the concept for the display, with a visual
the display, display, with a clear display, with a visual representation that
demonstrated visual representation representation that is unclear or lacking
through a visually that adequately lacks clarity or detail detail.
stunning illustrates the layout, in illustrating the
representation that fixture selection, and layout, fixture
effectively illustrates product placement. selection, and
the layout, fixture product placement.
selection, and
product placement.

Execution and Executes the display Executes the display Executes the display Fails to execute the
Appeal plan with plan with attention plan with limited display plan
exceptional attention to detail, attention to detail, effectively, with little
to detail, incorporating incorporating attention to detail
incorporating suitable fixtures, fixtures, color and an overall lack
appropriate fixtures, color schemes, and schemes, and of visual appeal.
color schemes, and storytelling elements storytelling elements
storytelling elements to create a visually that lack coherence
to create a visually appealing customer or fail to create a
appealing and experience. visually appealing
engaging customer customer
experience. experience.

Overall Impact The display plan The display plan The display plan The display plan
demonstrates demonstrates lacks creativity and lacks creativity,
outstanding creativity and innovation, failing to innovation, and fails
creativity and innovation, effectively convey to convey the
innovation, effectively conveying the intended theme intended theme or
effectively capturing the intended theme or message and message, leaving no
the intended theme or message and leaving little impression on
or message and leaving a positive impression on viewers.
leaving a lasting impression on viewers.
impression on viewers.
viewers.