OMG Rich Media – Case Studies [OMG INTERNAL ONLY]

October 2020
AUDI EOFY - ProScroll
CONTEXTUAL AUDIENCE & PREMIUM CURATED MEDIA

Objective
Benchmark Benchmark
Driving awareness and consideration to showcase the
2% 6s
product and offers

16.15% 5.62s
Creative
Interaction Rate Engaged time The Pro-Scroll format is a high impact format

showcasing the product and key details of the deal.

Benchmark Benchmark
N/A 0.1-0.15% Outcome
This creative performed well, with a strong interaction
178,900 0.66% rate of 16.15% and a CTR of 0.66% overall. This was
well in excess of our benchmarks for this unit, showing
how the premium product and creative resonated with
First (Unique) the audience.
CTR
Interactions

DSP: Demo Link: https://preview.studio/5ed08c7305e111760237ac21

AUDI EOFY – Limelight
CONTEXTUAL AUDIENCE & PREMIUM CURATED MEDIA

Objective
Benchmark Benchmark Driving awareness and consideration to showcase the
2% 6s
features of the product

7.99% 13.23s
Creative
Interaction Rate Engaged time The Limelight used multiple sizes, allowing the

audience to scroll through different facets of the offer.

Benchmark Benchmark
N/A 0.1-0.15%
Outcome
This creative delivered the majority of its impressions in

92,717 0.12% the first half of the campaign, with only a small daily
spend in July. This creative had an excellent engaged
time result, and a strong interaction rate from users
First (Unique) swiping across the creative.
CTR
Interactions

DSP: Demo Link: https://preview.studio/5ecdf9e805e1116a6d294db8

Nissan Retail Q1 - ProScroll
CONTEXTUAL AUDIENCE & PREMIUM CURATED MEDIA

Objective
Benchmark Benchmark
2% 6s Driving awareness and consideration to showcase the

product and offers.

2.62% 7.91s
Creative
Interaction Rate Engaged time
The ProScroll is an eye-catching high impact creative

that drives strong awareness.

Benchmark Benchmark
N/A 0.10-0.15% Outcome
This campaign is performing well so far, coming in
16,684 0.20% slightly above all benchmarks. The Qashqui creative

has stronger engagement (3% vs 2.24%).

First (Unique)
CTR
Interactions

DSP: Demo Link: https://preview.studio/5f0fa1d005e1116e1a3398e2

HBF Awareness Q4
HIGH IMPACT CREATIVE & PREMIUM CURATED MEDIA

Benchmark Benchmark Objective

6s 2%
Engagement
9.1s 6.75%
Creative
A variety of formats and sizes were used,
Engaged Time Interaction Rate
including Pro-scroll, which helped drive the

interaction rate as users swiped through the

Benchmark Benchmark
creatives.
N/A 0.10-0.15%

166,447 0.10% Outcome

Overall the campaign performed strongly, with

First (Unique) both the interaction rate and the engaged time
CTR
Interactions above the benchmark.

DSP: Demo Link: https://preview.studio/5ee847d705e1110864027334

Renault Koleos and Kadjar Q1
CONTEXTUAL MEDIA AND ENGAGING RICH MEDIA

Benchmark Outcomes
2%

104,046 7.75% The Renault Q1 campaign

performed very strongly, with
First (Unique) the highly engaging formats
Interaction Rate
Interactions driving results well above Big’s
creative benchmarks.
Benchmark Benchmark
0.10-0.15% 5-6s
In particular, the Koleos Big

0.30% 8.46s Reveal drove a CTR of 0.32%

which is over double the
benchmark.
CTR* Engaged time

DSP:
Bank of Queensland
CONTEXTUAL MEDIA AND ENGAGING RICH MEDIA

This campaign performed well overall, with the Contextual targeting generating
stronger results and engagements.

Size Impressions Engagements Engaged Time ER Clicks CTR

BOQ Pro-Scroll Limelight

201,996 1,014 2.75s 0.50% 64 0.03%
– Demo (Phase2)

BOQ Pro-Scroll Limelight

16,563 203 5.89s 1.23% 27 0.16%
Contextual (Phase 2)

BOQ Pro-Scroll Limelight

148,530 905 1.74s 0.61% 138 0.09%
- Demo

BOQ Pro-Scroll Limelight

41,911 641 4.03s 1.53% 107 0.26%
- Contextual

DSP:
Fitness First – ProSkin
HIGH IMPACT CREATIVE & PREMIUM CURATED MEDIA

Insights

The Pro-skin drove a strong CTR of 0.66% and an average engaged

time of 13.42s. Users were more likely to click on the right skin.

Trial Join

CTR 0.68% 0.64

Left 494 374

Right 582 564

Header 175 150

Footer 4 5

Engaged Time 11.8s 15.1s

DSP:
Rebel Sports Outdoor – ProSkin
HIGH IMPACT CREATIVE & PREMIUM CURATED MEDIA
The Get Back Out QLD creative is driving the strongest engagements and CTR at present.

Size CTR Engaged Time ER*

Pro-Skin - Be
0.13% 12.5s 0.25%
Healthy Be Active

Pro-Skin - Get
Back Out QLD 0.38% 7.88s 1.59%
only

Pro-Skin - Get
Back Out excl 0.12% 4.9s 1.03%
QLD Vic

DSP:
Rebel Sports Brand – Cube & Carousel
BEHAVIOURAL AUDIENCE (geo-targeting)

Rebel - Near Cubes/Carousels

• Targeting:
o People who visited a gym over the last two weeks – VIC /
QLD / Rest of AU
o People who visited sporting venues in VIC/QLD/Other
states
o People who visited shopping center twice in the last two
weeks – VIC / QLD / Rest of AU
o Grocery shoppers - VIC / QLD / Rest of AU
o Health and fitness enthusiasts – VIC / QLD / Rest of AU

• Click-through rate: 0.80%

DSP:
7-eleven Slurpee – Animated banners
BEHAVIOURAL AUDIENCE (geo-targeting)

7-eleven - Near Animated

• Targeting:
o AP13-34 within NSW, ACT, VIC, WA and QLD - 9,487,213
o 7-Eleven visitors Indoors last 30 days
▪ NSW, ACT, VIC, WA and QLD – P18-34
▪ NSW, ACT, VIC, WA and QLD - No overlay - 638,035

• Click-through rate: 0.51%

(Sep-Oct stat. Campaign to end on 4th Nov)

DSP: