ANGELITO VICTORIA ALVAREZ JR.

Block 5, Lot 27, Elegancia Street, Phase 1, Villa Remedios Subdivision

Barangay Halang, Calamba City, Philippines 4027
Email Add: angelitovalvarezjr@gmail.com
Mobile # +63927-838-0370

PERSONAL DATA

AGE: 40 years old

BIRTHDATE: December 4, 1981

BIRTHPLACE: Calamba, Laguna, Phils.

NATIONALITY: Filipino

HEIGHT: 5’10”

WEIGHT: 198 lbs.

CIVIL STATUS: Married

SPOUSE NAME: Melanie Paradero Alvarez

DEPENDENTS: Michaela Eurielle P. Alvarez

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WORKING EXPERIENCE

August 1, 2019 - January 15, 2020 UNION GALVASTEEL CORP. - PHINMA

Sales Officer
Chipeco ext, Brgy. Real Calamba City

■ Formulate and execute Trade / Channel Marketing strategies for individual products / products
ranges. Creating demand for UGC / CMG products across the channel and before it reached the
consumer.
■ Responsible for the brand development and driving awareness across various products and
services at the Point of Sale level.
■ Provide market information (competition, pricing, business environment & market sizing) and
analysis on data and industry trends as needed by immediate superiors which would play a vital
role in recommending appropriate actions.
■ Ensure distinction of UGC / CMG products and services against competitor’s products and
services in the market.
■ Conduct presentations of products and services at trade events to promote the business
■ Focuses on Trade Marketing and Sales fundamentals such as Distribution, Display, Promotion
and Price to ensure that UGC / CMG products and services are delivered consistently to
customers and dealers
■ Assist in the development of marketing collaterals, ensuring accuracy of its content and
delivering these to the various regional sales offices on-time as requested.
■ Coordinates with Sales Officers and Storekeepers to ensure the proper maintenance and
cleanliness of all company collaterals at store levels.
■ Ensure that retailers promote UGC / CMG products against competitors by offering various
tangible/intangible benefits to retailers.
■ Assist sales personnel in attending to servicing marketing requirements including estimation,
product presentation and proper sales documentation of the company’s products and services as
well as coordinates orders for production to delivery of finished goods to customers
■ Handle prospecting
■ Handle negotiation and closing of sale for the company’s product lines in accordance with
company policies and procedures.

January 16, 2018 – May 7 , 2018 ARC Refreshments Corporation- Philippines

District Sales Manager
Cabuyao Plant Sales Office
8001 at Industrial Road, Bgy. Pitland
Cabuyao, Laguna

▪ Managing a team of salesmen and a network of dealers to deliver target sales volume targets.
▪ Working with distributor sales personnel in the market & coaching these sales teams
▪ Management of assets in trade
▪ Monitoring of Sales to Trade and Sales in Volume of the company’s given target volume.
▪ Responsible for ensuring that the sales personnel are informed and comply in the company programs
and directions by checking and monitoring execution through route riding and actual trade visit.
▪ in-charge of the design of the Distribution set-up of all Distributor, Wholesalers and Company
2Route.
Handles 5 Mother dealers, 26 Direct Sub-dealers, 2 Trade district supervisors, 2 Conventional route
salesman and 6 Bulk sales delivery salesman.

February 2016 – December 2017 Sales Consultant

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 K Humate Plus | Philippines
Miramonte Village, Bgy. Pansol
Calamba, Laguna

▪ Responsible to the distribution of K-humate S100 soil conditioner in the whole area of North Luzon
▪ Design and creation of RTM- Route to Market distribution of the product to the North Luzon area
▪ Identify target market and sales channels for the distribution
▪ Leads the sales force/team in the implementation of sales activities
▪ Handles development of territory plans and strategies; Site location for conducting seminars for
product orientation
▪ Responsible for managing a team of salesmen and a network of distributors to deliver target sales
volume and excellent market execution.
▪ Recruitment and acquisition of sales channels;
▪ Training of Sales Personnel/Team Leaders and agents within the assigned territory.
▪ Handles acquisition of sales channels.
▪ Maintain close relationship with partners

July 2014 – October 31, 2015 ABS-CBN Corporation

District Sales Manager
Digital Terrestrial Television
Esguerra street, corner Mother Ignacia ave.,
Diliman Quezon City, Philippines.

▪ Responsible for meeting sales target of assigned territory:

- Monitor sales productivity of other partners in the assigned coverage area.
- Leads the sales force/team in the implementation of sales activities
- Handles development of territory plans and strategies; Site location for training centers,
portacs, events, etc.
- Handles tasks of field team leaders in case of absences
▪ Recruitment and acquisition of sales channels;
- Recruitment/Management of Team Leaders and agents within the assigned territory.
- Handles acquisition of sales channels.
- Maintain close relationship with partners
- Handles resolution of issues raised with regards to lease of commercial space for portacs
and events
▪ Management of Sales office;
- Total management of the sales training force.
- Handles negotiations with lessor/administrator on rental amount and terms of lease.
- Ensures security of stock inventory and endorsed payments.

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October 2012 – July 2013 PETRONAS Energy Phils. Inc.
Sales Executive
Lubricant business – North Luzon Area
25th floor, Citibank tower,
Valero St., Salcedo village
Makati City Philippines

▪ Responsible to the distribution of PETRONAS lubricants in the whole area of North Luzon
▪ Recruitment and acquisition of sales partner/distributor/dealer in the NL area.
▪ Conducting Sales training for distributor’s sales agents.
▪ Handles acquisition of sales channels.
▪ Maintain close relationship with partner
▪ Responsible for managing a team of salesmen and a network of distributors to deliver target
sales volume and excellent market execution.
▪ Monitoring of Distributor/Dealer’s Account Receivables
▪ collaborates with finance department regarding dealer’s aged trial balance
▪ Monitoring of distributor/dealer’s credit limit and past due accounts

May 15, 2007 – March 31, 2012 Coca-Cola Bottlers Phils. Inc.
District Sales Supervisor
Canlubang Sales Office
Canlubang, Laguna

▪ Responsible for managing a team of salesmen and a network of distributors to deliver target sales
volume and excellent market execution. This also involves identifying and continuously taking
advantage of opportunities present in the marketplace by preparing a Promotional Activity Work plan
aimed to penetrate and convert outlets to become a coca-cola exclusive.
▪ Ensures detailed account development of outlets (primarily, Sari-sari stores & Traditional Food
outlets)
- Availability of key products per channel
- Price compliance
- Activation of excellent & quality merchandising
- Cooler & execution (cold drink equipment)
- Share of visible inventory
▪ Working with distributor sales personnel in the market & coaching these sales teams
▪ Management of assets in trade
▪ Management of distributor procedures & sales routines, & adheres to TCCQS policies & procedures.
▪ Monitoring of Sales to Trade and Sales in Volume of the company’s given target volume.
▪ Responsible for ensuring that the sales personnel are informed and comply in the company programs
and directions by checking and monitoring execution thru route riding and actual trade visit.
▪ Leads ISMS (Integrated Selling & Marketing System) program, in-charge of the design of the
Distribution set-up of all Distributor, Wholesalers and Company Route.
▪ Handles 4 Distributors, 22 Complimenting Wholesalers, 7 Account Developers and 23 Market
Execution Partner Sales Personnel.

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September 2004 to July 2006 MM Steel Service Center Corporation
Marketing Executive
Subsidiary of Marubeni Itochu
Km. 53, Bo. Tulo Calamba City
Philippines 4027

▪ Directly reporting to the VP for Sales and Marketing

▪ Recommend Product Cost computation and Sales/Price quotation.
▪ Stock Inventory monitoring.
▪ Coordinates with IMPEX Department regarding status of incoming materials and processing of
Export Customers.
▪ Monitoring and managing sales forecasts of local and export accounts/customers.
▪ Managing account receivables of clients/customer
▪ Directly collaborates with finance department regarding clients/customer’s aged trial balance
▪ Monitoring of customer’s credit limit and past due accounts
▪ Serve customer’s sales invoice after completion of the delivery
▪ Collection of payment to the customer
▪ Opening of new accounts.
▪ Handling Export and Local clients.

SEMINARS/TRAINING ATTENDED

- TRAINING THE TRAINERS JULY 2011

- ROLE ALIGNMENT & CAPABILITIES ENHANCEMENT AUG 2011
- TEAM LEADERS WORKSHOP
- BASIC SALES SUPERVISORY SKILLS SEMINAR
- DISCIPLINARY MEASURES
- DISTRICT SALES SUPERVISOR ROLE
ALIGNMENT & CAPABILITIES ENHANCEMENT
WORKSHOP SEPT 2011
- BASIC SUPERVISORY TRAINING COURSE SEPT 2011
- BASIC SALES TRAINING OCT 2011

EDUCATIONAL BACKGROUND

College B.S. – in Commerce Major in Marketing

Colegio de San Juan de Letran - Calamba
Barangay Bucal Calamba City
1998 – March, 2003

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