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Reading Skills: +™
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Objectives of Reading
Faulty Reading Habits
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SQ3R
Grammar:
 Articles
Writing Skills:
 Preposition
Writing Simple Paragraph
 Verbs (Tense & Time)

Dictionary Skills:
Present Past Future
Stress, Etymology, Syllabication, Pronunciation, Usage, Meaning,
Derivation, Parts of Speech, Synonyms and antonyms,
general information  Types of Sentences (Interrogative, Imperatives, &
Exclamatory)
 Parts of Speech (Nouns, Verbs, Adverbs, Adjectives,
Suggested Readings:
Interjection, Pronouns, Conjunctions)
 Azar, Betty Schrampher. (1996). Basics English Grammar
 Direct & Indirect Narration
(2nd English)
 Punctuation ( Comma, Period, Colon, Semi-Colon, Hyphen,
 Azar, Betty Schrampher. (2000). Understanding and Using
Dash, Round + Square Brackets, Ellipses, Inverted Commas,
English Grammar (3rd Edition)
and Question mark)
 Boudin, E.M. (1984). Reader's Choice. Ann Arbour.
 Voices in Discourse (Active & Passive Voice)
University of Michigan Press
 Eastwood, J. (2005). Oxford Practice Grammar. Karachi:
Oxford University press Speaking Skills:

 Jay, T. and Ros, J. (2005). Effective Presentation. New Dehli: Interpersonal Communication
Pearson Press Dialogue Reading
 Moyer, R. (1980). Business English Basics: A Programmed Dialogue Practice
Approach. New York Expressing Likes & Dislikes
 Taib, N. et.al. (2003). Basic English Workbook. Malysia: Taking about the future
McGraw Hill
Plans & intentions
 Taib, N. et.al. (2003). Basic English. Malysia: McGraw Hill Picture Conversation/Description

6 5
Development. +™
2: igzW^i PAKS-101:eÃkgà 2X kgÃòiÑ
Books Recommended:  yÎ 0*
·_ 
1. Ahmad, Justice (Retd.) Masud. Pakistan: A Study of its
Constitutional History 1857- 1975, Lahore: 1983 1. Ideology of Pakistan: Definition and explanation; the
2. Arif, K. (ed.). Pakistan's Foreign Policy: Indian Perspective, Historical factor; the Political factor; the Religious factor; the
Lahore: 1984. Cultural factor; the Two-Nations Theory; Allama Iqbal and
3. Burke, SM. Pakistan's Foreign Policy: An Historical Analysis, the Ideology of Pakistan; Quaid-e-Azam and the Ideology of
Oxford: 1969. Pakistan.
4. Hamid, Abdul. Muslim Separation in India: A Brief Survey, 2. The Pakistan Movement: The Muslim Renaissance; Shaikh
1857-1947, Lahore: 1967. Ahmad Sirhindi; Shah Waliullah; Sir Syed Ahmad Khan;
5. Salamat, Zarina, Pakistan, 1947-1958: An Historical Review, Darul-Ulum Deoband; Nadwatul-Ulema, Lukhnow;
Islamabad: 1992. Anjuman Himayat-e-Islam, Lahore; Sindh Madrasatul Islam,
6. Sarwar, Gul Shahzad, Pakistan Studies, Karachi: 1989. Karachi; Islamia College, Peshawar.
7. Waheed-uz-Zaman, Dr. Towards Pakistan, Lahore: 1978. 3. Landmarks of the Freedom Movement; Minto-Morley
8. Ziring, Lawrence. The Ayub Khan Era: Politics in Pakistan, Reforms; Lucknow Pact; Montago - Chelmsford Reforms; the
1958-1969. New York: 1971. Khilafat Movement; Nehru Report; Jinnah's Fourteen Points;
9. Muahammad Ramzan Sheikh and Muhammad Khursheed Round-Table Conferences; the Government of India Act,
Khan, "Economics of Pakistan", MKG Publications, Multan. 1935; 1937 Elections and the Congress Rule; Lahore
(Latest edition). Resolution, 1940; General Elections, 1946; Cabinet Mission
10. Zaib, S. Akbar, "Economy of Pakistan", Oxford Printing Mission Plan; the 3rd June Plan and the Transfer of Power.
Press, 2nd. 4. The Emergence of Pakistan; Early problems and main
11. Nisar, Saeed, "Economics of Pakistan", Imtiaz Publication, events.
Lahore 2005. 5. The Struggle for Islamic System; Objectives Resolution;
12. Khan, Hamid, "Political and Constitutional Development in Islamic provisions in the Constitution of 1956, 1962 and 1973;
Pakistan", Oxford Printing Press, 2001. the Promulgation of Islamic System in Pakistan.
6. The Land of Pakistan: Physical Features; People and
Population; Climate and Seasons; Natural Resources.
7. The Foreign Policy of Pakistan; Definition and determinist of
Foreign Policy; Important Phases of Pakistan's Foreign
Policy; Pakistan relations with the Islamic World.
8. Economy of Pakistan: Economic Development, Economic
Planning , Ag ricult ure, I ndust ry , Human Resource

8 7
coefficient of Skewness, Bowley's coefficient of Skewness; +™
3: igzW^i STAT-101:eÃkgà 3X kgÃòiÑ
Kurtosis.
Simple Linear Regression and Correlation Analysis gÑ 
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Scatter diagram; Standard methods for obtaining regression line: Introduction to Statistics
(i) Inspection, (ii) .Semi average, (iii) Least squares principle; Descriptive and inferential statistics; population and sample,
Assumptions underlying linear regression and its properties; parameter and statistic; The four basic activities in statistics:
Measures of variations: Standard error of the estimate, Coefficient Designing a plan for data collection, Exploring the data,
of determination; Prediction in Regression Analysis; Interpolation Estimating an unknown quantity, Hypothesis testing; Type of
verses extrapolation; Correlation analysis; Scatter diagram; The measurement scales: Nominal, Ordinal, Interval and Ratio; Types
coefficient of correlation: Properties/ characteristics of coefficient of data: Univariate, Bivariate and Multivariate data, Primary and
of correlation, Correlation and causation; The relationship among secondary data, Quantitative data and qualitative data, Time
the correlation coefficient, the coefficient of determination and the series, Cross-sectional and pooled data; Significant digits and
standard error of estimate; Inference about the correlation rounding off numbers. Numerical examples and questions
coefficient; t-test for correlation coefficient; Rank correlation relating to all contents given in this topic.
coefficient; Some Economic Applications. Presentation of Data and Measures of Central Tendency
Index Numbers Introduction; Classification; Tabulating numerical data: The
I ndex Num bers, Un -weig ht ed inde x n umber s; S imple frequency distribution, the cumulative frequency distribution, the
aggregative index; Weighted indexes; Laspeyre's price index, relative frequency distribution, the percentage frequency
Paaseche's price index; MarshalEdgeworth price index; Fisher's distribution; Graphic and diagrammatic representation: Bar chart,
ideal index; Consumer Price Index (CPI), Producer Price Index Pi chart, Histograms, Frequency curves and Histograms;'
(PPI), CPI versus GDP Deflator; Issues in constructing and using Histograms by Hand: Stem-and-Leaf. Measure of central
index numbers; Application of index numbers to business and tendency; Introduction; Types of Averages: Mean: Arithmetic
economics. mean, Geometric mean, Harmonic mean, Trimmed and
Time Series Winsorized means; Quintiles: Median, Quartiles, Deciles,
An overview of time series analysis; Component Factors of the Percentiles; The mode; Box plot and detailed box plot; Empirical
classical multiplication time series model and their estimation: relation between Mean, Median and Mode; The cumulative
Secular trend; Cyclical variation, Seasonal variation, Irregular distribution function.
variation; Smoothing the annual time series and using it in Measures of Dispersion, Skewness and Kurtosis
forecasting: Moving averages, Weighted moving averages, Absolute and relative measures of dispersion; Different measures
Exponential smoothing; Using trend and seasonal component in of dispersion: The Range, Quartile deviation, Mean deviation,
forecasting; Time series and forecasting; Some Economic Variance and standard deviation: Definition and interpretation of
Applications. variance and standard deviation, Computation of Variance and
standard deviation, Step deviation method or coding method,
Coefficient of variation, Standardized variable, Properties of
standard deviation and variance; Skewness: Karl Pearson's

10 9
+™
3: igzW^i PSY-101:eÃkgà 1X kgÃòÀ Recommended Books:
1) H.K. Chow et al., Introductory Statistics, 2nd edition,
 ] ; Prentice Hall, 2007.
2) Barrow, M., Statistics for Economics, Accounting and
Business Studies, 4th edition (Longman), 2005.
Historical Background of Psychology
3) Agresti, Alan, Statistical methods for the social sciences, 3rd
o Greek Period Edition, Upper Saddle River, N.J., London, Prentice Hall,
o Development of Psychology as a Science 1997.
o Schools of Psychology 4) Mc Clave, J.M., Benson, P. G., Sincich, T., Statistics for
o Perspectives in Psychology Business and Economics (9th or 10t h ed.) Pearson
Research Methods in Psychology Publishing, 2005.
o Observation Method 5) Berenson M L., D. M. Levine, and T. C. Krehbiel, Basic
o Introspection Business Statistics, 11th edition, Pearson Prentice Hall, 2009.
o External Observation 6) Lind, Marchal, Wathen, Statistical Techniques in Business
o Survey Method and Economics, McGraw-Hill Companies, 12th Edition, 2005.
o Interview Method 7) C h a u d h r y , S h e r M o h a m m a d a n d K a m a l , S h a h i d ,
Introduction to Statistical Theory1 & 2, Lahore: lImi Kitab
o Experimental Method
Khana, 2009.
o Case Study Method
8) J. Siegel, .Andrew F., Practical Business Statistics (5th
Biological Basis of Behavior
edition). Boston: McGraw Hill, 2003.
o Nervous System
9) New bold, Paul, Carlson, William L. and Thorne, Betty M,
o Central Nervous System Statistics for Business and Economics (5th edition), New
o Brain and Spinal Cord Jersey: Prentice Hall, 20m.
o Autonomic Nervous System 10) K e l l er , G e r al d a n d W a rr a c k , Br i a n , St a t i st i c s f or
o Sympathetic Nervous System Management and Economics (5th edition). Boston: Duxbury
o Para Sympathetic Nervous System Thomson Learning, 2000.
Sensation 11) Stephan and Spegal, Statistics, latest Edition, Schum's
o Five Senses Outline Series.
o Structure and Function of Eye
o Structure and Function of Ear
o Structure and Function of Nose
o Structure and Function of Tongue
o Structure and Function of Skin
Perception
o Definition

12 11
Memory o Depth Perception
o Sensory Memory o Laws of Perceptual Organization
o Short Term Memory Attention
o Long Term Memory o Definition
o Process of Memory o Span of Attention
o Retention, Recall, Recognition o Fluctuation in Attention
o Impact of Learning on Memory o Conditions of Attention
Learning
o Nature of Learning
Books Recommended:
o Types of Learning
1. Edward, E. Smith, Suson Nolen-Hoeksema, & Barbava, L, o Classical Conditioning
(2003) Introduction to Psychology, 14th Edition.
o Instrumental Conditioning
2. Robin, K & Orew, W (2005) Psychology, 4th Edition New o Learning by Trail and Error
York o Learning by Insight
3. Robert, E. Feldman, (2006) Understanding Psychology, 7th o Learning by Imitation
Edition. o Learning by Modeling
4. Robert, A. Baron, (2001). Psychology, 5th Edition, New York o Vicarious Conditioning
5. Murphy G. & Korach, J.K., (2007) Historical Introduction to Motivation
Modern Psychology, London
o Nature of Motives
6. Sahakian, W.S. (1976) History and System of Psychology, o Instincts
John Wiley, New York
o Drive and Drive Level
7. Wolmen, B.B. (Latest Edition) Contemporary Theories in
o Types of Motives
Systems in Psychology, Harper & Raw, New York.
o Maslow's Theory of Motivation
8. Schultz, D.P & Schultz, S.E. (1996). A History of Modern
o Herzberg Theory of Motivation
Psychology, Harcourt Publishers New York
o Atkinson's Theory of Motivation
Emotion
o Nature of Emotions
o Expression of Emotions
o Physiology of Emotions
o Cannon Bard Theory of Emotion
o Jame-Large Theory of Emotion
o Singer Schacstea Theory of Emotion

14 13
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16 15
3. Persuasive +™
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o Simple Application
o Writing Emails Invitation Letters ,
( 2 ) ~ m
o Letter Writing  Social Letters
Letter to the Editor Grammar:
Vocabulary Building o Phrases and Types
o Vocabulary from the context o Clauses and Types
o Techniques of guessing meaning from the context o Sentence and Types
o Descriptive Words o Verbs (Auxiliary & Modals)
o News Articles and stories from DAWN Newspaper. o Using Cohesive Devices (e.g. Connectives)
Listening Skills: Speaking Skills:
o Seeing beyond surface meanings. o Speaking through pictures
o Following signpost words. o Group Discussion
o Stress, Intonation, Rhythm. o Taking part in Tutorial
o Presentation Skills__ Introduction to presentation skills
Suggested Readings: Reading Skills:
o Azar, Betty Schrampher. (1996). Basics English Grammar o Skimming  (Skimming for the main idea)
(2nd English) o Scanning  (Scanning for specific information)
o Azar, Betty Schrampher. (2000). Understanding and Using o Identifying main idea / topic sentence
English Grammar (3rd Edition) o Distinguishing between facts & opinions
o Boudin, E.M. (1984). Reader's Choice. Ann Arbour. o Inference & Predication
University of Michigan Press o Differentiating between main idea and supporting details
o Eastwood, J. (2005). Oxford Practice Grammar. Karachi: o Recognizing and interpreting Cohesive Devices
Oxford University press Writing Skills:
o Jay, T. and Ros, J. (2005). Effective Presentation. New Dehli: o Outlining
Pearson Press o Generating Ideas through different strategies
o Moyer, R. (1980). Business English Basics: A Programmed o Note-taking and Note-making
Approach. New York o Describing yourself
o Taib, N. et.al. (2003). Basic English Workbook. Malysia: o Introducing yourself
McGraw Hill o Brainstorming, Flow charts, Mind maps.
o Taib, N. et.al. (2003). Basic English. Malysia: McGraw Hill o Paragraph writing
1. Descriptive
2. Narrative

18 17
2) Life of Holy Prophet (S.A.W) in Makkah +™
2: igzW^i ISLS-101:eÃkgà 5X kgÃòiÑ
3) Important Lessons Derived from the life of Holy Prophet in
Makkah ] xsZ 
Seerat of Holy Prophet (S.A.W) II
1) Life of Holy Prophet (S.A.W) in Madina Objectives:
2) Important Events of Life Holy Prophet in Madina This course is aimed at providing basic information about Islamic
3) Important Lessons Derived from the life of Holy Prophet in Studies and to enhance understanding of the students regarding
Madina Islamic Civilization. Further more it intends to improve Students
Introduction To Sunnah skill to perform prayers and other worships as well as to enhance
1) Basic Concepts of Hadith the skill of the students for understanding of issues related to
2) History of Hadith faith and religious life.
3) Kinds of Hadith Detail of Courses
4) Uloom -ul-Hadith Introduction to Quranic Studies
5) Sunnah & Hadith 1) Basic Concepts of Quran
6) Legal Position of Sunnah 2) History of Quran
3) Uloom-ul -Quran
Selected Study from Text of Hadith Study of Selected Text of Holly Quran
1) Verses of Surah Al-Baqra Related to Faith(Verse No-284-286)
Introduction To Islamic Law & Jurisprudence 2) Verses of Surah Al-Hujrat Related to Adab Al-Nabi (Verse
1) Basic Concepts of Islamic Law & Jurisprudence No-1-18)
2) History & Importance of Islamic Law & Jurisprudence 3) Verses of Surah Al-Mumanoon Related to Characteristics of
3) Sources of Islamic Law & Jurisprudence faithful (Verse No-1-11)
4) Nature of Differences in Islamic Law 4) Verses of Surah al-Furqan Related to Social Ethics (Verse
5) Islam and Sectarianism No.63-77)
Islamic Culture & Civilization 5) Ver ses of Sur ah Al- I na m R ela t ed t o I h k am (Ve rse
1) Basic Concepts of Islamic Culture & Civilization No-152-154)
2) Historical Development of Islamic Culture & Civilization Study of Selected Text of Holly Quran
3) Characteristics of Islamic Culture & Civilization 1) Verses of Surah Al-Ihzab Related to Adab al-Nabi (Verse
4) Islamic Culture & Civilization and Contemporary Issues No.6,21,40,56,57,58.)
Islam & Science 2) Verses of Surah Al-Hashar (18,19,20) Related to thinking,
1) Basic Concepts of Islam & Science Day of Judgment
2) Contributions of Muslims in the Development of Science 3) Verses of Surah Al-Saf Related to Tafakar,Tadabar (Verse
3) Quranic & Science No-1,14)
Islamic Economic System Seerat of Holy Prophet (S.A.W) I
1) Basic Concepts of Islamic Economic System 1) Life of Muhammad Bin Abdullah ( Before Prophet Hood)
2) Means of Distribution of wealth in Islamic Economics

20 19
+™
3: igzW^i MATH-101:eÃkgà 6X kgÃòiÑ 3) Islamic Concept of Riba
4) Islamic Ways of Trade & Commerce
èc*
g Political System of Islam
1) Basic Concepts of Islamic Political System
2) Islamic Concept of Sovereignty
Specific Objectives of the Course: 3) Basic Institutions of Govt. in Islam
To prepare the students, not majoring in mathematics, with the Islamic History
essential tools of algebra to apply the concepts and the techniques 1) Period of Khlaft-E-Rashida
in their respective disciplines. 2) Period of Ummayyads
Course Outline: 3) Period of Abbasids
Preliminaries: Social System of Islam
Real-number system, comples numbers, introduction to sets, set 1) Basic Concepts of Social System of Islam
operations, functions, types of functions. 2) Elements of Family
Matrices: 3) Ethical Values of Islam
Introduction to matrices, types, matrix inverse, determinants
system of linear equations, Cramer's rule. Reference Books:
1) Hameed ullah Muhammad, "Emergence of Islam" , IRI,
Quadratic Equations:
Islamabad
Solution of quadratic equations, qualitative analysis of roots of a
2) Hameed ullah Muhammad, "Muslim Conduct of State"
quadratic equations, equations reducible to quadratic equations.
3) Hameed ullah Muhammad, 'Introduction to Islam
Cube roots of unity, relation between roots and coefficients of 4) Mulana Muhammad Yousaf Islahi,"
quadratic equations. 5) Hussain Hamid Hassan, "An Introduction to the Study of
Sequences and Series: Islamic Law" leaf Publication Islamabad, Pakistan.
Arithmetic progression, geometric progression, harmonic 6) Ahmad Hasan, "Principles of Islamic Jurisprudence" Islamic
progression. Research
Binomial Theorem: Institute, International Islamic University, Islamabad (1993)
Introduction to mathematical induction, binomial theorem with 7) Mir Waliullah, "Muslim Jrisprudence and the Quranic Law of
rational and irrational indices. Trigonometry: Fundamentals of Crimes"
trigonometry, trigonometric indentities. Islamic Book Service (1982)
Recommended Books: 8) H.S. Bhatia, "Studies in Islamic Law, Religion and Society"
Deep & Deep
Dolciani MP, Wooton W, Beckenback, ET,Sharron S. Algebra 2 and
Publications New Delhi (1989)
Trigonometry, 1978, Houghton & Miffin. Boston (Suggested text)
9) Dr. Muhammad Zia-ul-Haq, "Introduction to Al Sharia Al
Kaufmann JE, College Algebra and Trigonometry, 1987, PWS-Kent
Islamia" Allama
Company, Boston Iqbal Open University, Islamabad (2001)
Swokowske EW, Fundamentals of Algebra and Trigonometry (6th
edition) 1986, PWS-Kent Company,Boston

22 21
4. Culture +™
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a. Definition
 Material and non material culture ] *Z/ 
 Ideal and real culture Objective:
b. Elements of culture The course is designed to introduce the students with
 Beliefs  Values sociological concepts and the discipline. The focus of the course
 Norms and social sanctions shall be on significant concepts like social systems and structures,
c. Organizations of culture socio-economic changes and social processes. The course will
 Traits  Complexes  Patterns provide due foundation for further studies in the field of
 Ethos  Theme sociology.
d. Other related concepts Course Outline
 Cultural concepts  Sub cultures 1. Introduction
 Ethnocentrism and Xenocentrism  Definition, Scope, and subject matter
 Cultural lag  Sociology as a science
5. Socialization & Personality  Historical back ground of Sociology
 Personality, Factors in Personality Formation 2. Basic Concepts
 Socialization, Agencies of Socialization a. Group, Community, Society
 Role & Status b. Associations
6. Deviance and Social Control  Non-Voluntary  Voluntary
 Deviance and its types c. Organization
 Social control and its need  Informal  Formal
 Forms of social control d. Social Interaction
 Methods & Agencies of Social Control i. Levels of Social Interaction
7. Collective Behavior ii. Process of Social Interaction
 Collective behavior, its types  Cooperation  Competition
 Crowd behavior  Conflict  Accommodation
 Public opinion  Acculturation and diffusion  Amalgamation
 Propaganda 3. Social Groups
 Leadership a. Definition
Recommended Books b. Types of Social groups
1. Anderson, Margaret and Howard F. Taylor, 2001. Sociology  In and out groups
the Essentials. Australia: Wadsworth  Primary and Secondary group
2. Brown, Ken 2004. Sociology. UK: Polity Press  Reference group
3. Gidden, Anthony 2002. Introduction to Sociology UK: Polity Press  Informal and Formal groups
4. Macionis, John J. 2006. 10th Edition Sociology New Jersey:  Pressure groups
Prentice-Hall

24 23
5. Tischeler, Henry L. 2002. Introduction to Sociology 7th ed.
New York: The Harcourt Press
6. Frank N. Magill. 2003. International Encyclopedia of
Ýæ Ù^‰ Sociology. USA, Fitzroy Dearborn Publisher
7. Macionis, John J. 2005. Sociology 10th Ed. South Asia:
:ZŠ Pearson Education
8. Kerbo, Harold R. 1989. Sociology: Social Structure and Social
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30 29
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 Introduction to Computers, Concepts, Functions,
Applications, Hardware. Suggested Readings
 Types of Computers o Azar, Betty Schrampher. (1996). Basics English Grammar
 Input/Output Devices (2nd English)
 Software o Azar, Betty Schrampher. (2000). Understanding and Using
 System Software English Grammar (3rd Edition)
 Application Software o Boudin, E.M. (1984). Reader's Choice. Ann Arbour.
 Word Processing University of Michigan Press
 Spreadsheet o Business Communication (2006) M. Raman and P. Singh,
 Tools of Statistical Analyses Using Computer
New Delhi Oxford University Press,
 Database Application
o Eastwood, J. (2005). Oxford Practice Grammar. Karachi:
 Internet Browser
Oxford University press
 E-mail: Personal Organizers
o Jay, T. and Ros, J. (2005). Effective Presentation. New Dehli:
 Multimedia Applications
 Business Applications Pearson Press
 Accounts o John Langan (1996) College Writing Skills 4th Edition:
 Payroll McGraw Hill
 Production o Judy Garton, Philip Prows, Exchanges Part A, (1985)
 Market Planning Heinemann Educational Books, London
o Moyer, R. (1980), Business English Basics: A Programmed
Books Recommended Approach. New York
1. Peter Norton's (2000), Introduction to Computers o Taib, N. et.al. (2003), Basic English Workbook. Malysia:
2. Long and long (1999), Introduction to Computers McGraw Hill
o Taib, N. et.al. (2003). Basic English. Malysia: McGraw Hill

32 31
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 Art and Society
 Art and Religion  Fg WíÃ
 Issues and Ideas in Renaissance Art History of Art
 Critical appreciation of Greeks, European, Muslim Art.  Early Christian art
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Recommended books:  Romanesque Art
1. A Guide to Drawing / Daniel M Endelowitz  Medieval Art
2. Drawing from Observation / Brain Curtis  Renaissance Art
3. Learn Pencil Shading / Walter T Foster Muslim Painting
4. Introduction Drawing / Vackson-J- Outline knowledge of the Origin and development of
5. Painting & Drawing / Thamas Crobb Muslim Art with the special reference to Muslim Painting and
6. Draw & Sketch animals / David Boys their characteristics including:
7. Fundamentals of drawing / Barker, B  Book Illustration
8. Practical Guide to drawing / Ballester, V  Portrait
9. Understanding Art / Lois Fichner  Expression of emotion
10. Color and Meaning / John Grage  Religious
11. Art and Design / Tom Maclean Bill Read  Landscape
12. The story of Modern art / Lynton  Leading Painters (Ummayed, Abbasid, Fatimid Safvid, Tamurid)
13. Conceptual Art / Tonygod pertoe Drawing: (in different mediums)
14. The story of art / E.H.Gombrich Exercise with line, Still life, Human Anatomy, Portrait,
15. Garderner's Art Through the Age/Rechard G Tanecy Landscape, Perspective, Elements of Drawing (Line, Tone, Value,
16. The Visual Arts.. A History / Hugh Honour, John Fleeming Pencil, Charcoal, Crayon, Pen & ink, Ink & wash, water color and
17. Art History / Marilyn Stokstad innovative media, Texture and Form) Quick Sketching, Out-door
18. Art Through the Age study
19. A Hand Book of Muhammaden Art / Dimand Introduction to Art and Design / 2D Art
20. Painting of Islam / Sir T.W. Arnold Development of Technical Expertise and Conceptual
21. Ancient Iran Chapter xv / Edith Proade growth in the area of two- dimensional design through
22. The Art of Iran Chapter 7 / Andre Godard exploration of "line, texture, form, value, colour, negative-positive
23. Arab Paintings / Richard Ettinghausen special relation, balance, rhythm, proportion, unity and harmony
24. Persian Painting Treasurers of Asia / Basil Clay and Albert Skira Art Appreciation / Critical Theory:
25. Key Writers on Art: From Antiquity to 19th Century.  Elements of Art
Routledge 2002 / Murray, Chris  Principles of Art

34 33
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This course is aimed at introducing the students with basic ! ôZc ø &š%ãM X 10
concept of communication and mass communication. This course
further enables the students to under stand the communication
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process and distinguish among various mass media. ði mY&V‚ ZŠg Z X 12
Course Contents (Communication) ~gjz·ò ª&~Ä‹c*
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Definitions, types and significance. Process of communication
source; message; Channel, noise, destination, encoding, decoding
i ZâsÛ &[NZ »V¸zŠg QÅ ¸Wk
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and feedback. Essentials of effective communication. Role of mass m, g©Š =ËZe&õg@*
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media in agenda setting.Nature and Functions of mass /Z†$ËZe&mÐzŠg Q »kZgzZy!*
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communication (information, education, Opinion Formation,
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Media of Mass Communication ~v¯Š Š&A Century Study of the Sairaiki X 18
 Print Media newspapers, magazines, periodicals, books, º Z0Zg'1Z&e x â Z *ŠÆyM
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pamphlets, etc.
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 New Media, (internet) - On-line journalism.
 Traditional / Folk- Media.
 Comparative study of mass media, their components,
functions and effects.
Recommended books:
1. Dominick, J.R. (2006) Dynamics of Mass Communication (8th
ed), New York, McGraw-Hill
2. Straubhaar, LaRose (2002). Media Now: Communication
Media in the Information Age (3rd ed.), USA; Wadsworth
3. Understanding Mass Communication. Defleur Dennis,
Houghton Mufflin Co. Bostan 2002
4. Introduction to Mass Communication, Edward J. Whetmore,
Wadsworth Publishing Co., California 1995
5. Journalism for All, Mehdi Hassan and Abdus Salam

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6. Iblagh kay Nazriyat, Muqaddara Shamsuddin, M (National
,
m Sw×  Language Authority, Islamabad 1990)
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çLwÁÔx|»d$&× 7. Dynamics of Mass Communication Roger Dominic 6th ed.

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McGraw Hill New York, London 1999
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]Z W, Z RÆwD Z)´Ô]Z W, $ÅR'
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d ,Æ( y{£Z¦u)q -’| ¥ /Z Department of Communication, University of Karachi, 2000
Û gzZ «™ÅXgz DpÔ’ð‡´Ôw{z}
rz .Vc* úÆ d$ ãÎ 0* 9. Introducing Mass Communication Michael W. Gambol,

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ZÆ <
McGraw Hill, 1996
10. Media of mass communication, John Vivian 5th ed. Allyn and
X b)7gŠÃÄp Bacon, London, 2000

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