TOP 100 SKINCARE BRANDS

TRENDING ON INSTAGRAM
NOVEMBER 2023
The ranking is based on instagram followers, growth, engagement. The full list
of skincare brands has 692 brands in total, this is just the top 100 of those.
We have updated this list monthly for two and a half years now. New brands
are frequently added and if any brands that should be on this list seems to be
missing we’re happy to let you know where they rank if on the extended list or
add them for future months if they meet criteria.

You can now purchase the full list of 692 brands (or the full list of any of my
top lists) on my website for just $30. Doing this helps support my work so I can
continue to share it with you all.
Find it at mintoiro.com/reports

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 1

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RHODE
2022
United States
Cruelty Free | Vegan
Founded by Hailey Bieber
Brand Type: Modern Minimalist
Instagram Top Skincare Rank: 1

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 2

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2

SOL DE JANEIRO
2015
United States
Cruelty Free | Vegan
Founded by Marc Capra
Brand Type: Selfcare & Chill
Instagram Top Skincare Rank: 2

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 3

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BUBBLE
2020
United States
Cruelty Free | Vegan
Founded by Shai Eisenman
Brand Type: Pop Play
Instagram Top Skincare Rank: 3

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 4

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GLOW RECIPE
2017
United States
Cruelty Free
Founded by Sarah Lee and Christine Chang
Brand Type: Millennial Minimalist
Instagram Top Skincare Rank: 4

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 5

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5

STARFACE
2019
United States
Cruelty Free | Vegan
Founded by Julie Schott and Brian Bordainick
Brand Type: Pop Play
Instagram Top Skincare Rank: 5

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 6

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6

BEAUTY OF JOSEON
2018
South Korea
Cruelty Free
Founded by Sumin Lee
Brand Type: Millennial Minimalist
Instagram Top Skincare Rank: 6

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 7

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7

TREE HUT
2002
United States
Cruelty Free
Founded by Jin Song
Instagram Top Skincare Rank: 7

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 8

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8

LE LABO
2006
United States
Founded by Eddie Roschi and Fabrice Penot
Brand Type: Apothecary Lab
Instagram Top Skincare Rank: 8

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 9

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9

NACIFIC
2015
South Korea
Founded by Kim Hyungmin
Instagram Top Skincare Rank: 9

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 10

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10

CAIA COSMETICS
2018
Sweden
Cruelty Free
Founded by Bianca Ingrosso
Instagram Top Skincare Rank: 10

JUNE 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 11

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11

TOUCHLAND
2016
United States
Cruelty Free | Vegan
Founded by Andrea Lisbona
Brand Type: Selfcare & Chill
Instagram Top Skincare Rank: 11

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 12

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SUMMER FRIDAYS
2018
United States
Cruelty Free | Vegan
Founded by Lauren Gores & Marianna Hewitt
Brand Type: Millennial Minimalist
Instagram Top Skincare Rank: 12

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 13

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13

DRUNK ELEPHANT
2012
United States
Founded by Tiffany Masterson
Instagram Top Skincare Rank: 13

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 14

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GLOSSIER
2014
United States
Cruelty Free
Founded by Emily Weiss
Brand Type: Millennial Minimalist
Instagram Top Skincare Rank: 14

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 15

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15

FENTY SKIN
2020
United States
Lead by Kristin Walcott
Instagram Top Skincare Rank: 15

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 16

14 1 Glossier
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

15
R ank
1
Ch an ge
Fenty Skin Brand Im age

1
16 1
-2 Rhode
Rituals

2
17 -1
34 Sol de Janeiro
Ranavat

3
18 4- Bubble
Byoma

4
19 2- GlowOutset
The Recipe

5
20 3
-1 Starface
Aesop

6
21 5
12 Beauty of Joseon
Elemis

7
22 -2
-5 Tree Hut
Wild

8
23 -2
-5 Le Labo
Minimalist

9
24 1
30 Nacific Estate
Flamingo

10
25 10
-1 Caia Cosmetics
Caudalie

11
26 -4
-3 Touchland
CeraVe

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25 -1 Caudalie
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

26
R ank
-3
Ch an ge
CeraVe Brand Im age

1
27 1- Rhode
Naturium

2
28 -1
- Sol de Janeiro
Pixi

3
29 2- Bubble
Dot & Key

4
30 -
-5 GlowOrdinary
The Recipe

5
31 3
87 Starface
JLo Beauty

6
32 5
-3 Beauty of Joseon
Sallve

7
33 -2
25 Tree Hut
Medik8

8
34 -2
13 Le Labo
Eadem

9
35 1
155 Nacific
Pleasing

10
36 10
-23 Caia Rabbit
Mad Cosmetics

11
37 -4
23 Touchland
Nuxe

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28 Summer
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36 -23 Mad Rabbit
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

37
R ank
23
Ch an ge
Nuxe Brand Im age

1
38 1
28 Rhode
Sisley-Paris

2
39 -1
25 Sol de Janeiro
Replenix

3
40 6- Bubble
OSEA

4
41 -
-5 Glow
Dr. RecipeSturm
Barbara

5
42 3
-4 Starface
Sulwhasoo

6
43 5
-3 BeautySkin
Clean of Joseon
Club

7
44 -2 Tree Hut
Clarins

8
45 -2
8 Le Labo
Stripes

9
46 1
-7 Nacific
SK-II

10
47 10
53 Caia Cosmetics
HICKAP

11
48 -4
13 Touchland
Harletté

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47 53 HICKAP
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

48
R ank
13
Ch an ge
Harletté Brand Im age

1
49 1
13 Rhode
Salt & Stone

2
50 -1
-20 Sol de Janeiro
Cosrx

3
51 -
20 BubbleMilano
KIKO

4
52 -
-17 Glow Recipe
Aman

5
53 3
2 Starface
Good Molecules

6
54 5
-4 Beauty of Joseon
Topicals

7
55 -2
-29 Tree Hut
Hero Cosmetics

8
56 -2
35 Le LaboBeauty
Swiitch

9
57 1
19 Nacific
Humanrace

10
58 10
1 Caia
La Cosmetics
Roche-Posay

11
59 -4
-14 Touchland
Isntree

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58 1 La Roche-Posay
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

59
R ank
-14
Ch an ge
Isntree Brand Im age

1
60 1
-3 Rhode
Vacation

2
61 -1
-13 Sol deAnd
Clay Janeiro
Glow

3
62 -
30 Bubble
Eminence Organics

4
63 -
27 Glow
Estrid Recipe

5
64 3
10 Starface
Officine Universelle Buly

6
65 5
-9 Beauty of Joseon
Supergoop!

7
66 -2
-14 Tree Hut
Simple Alchemy Co

8
67 -2
10 Le
SunLabo
Bum

9
68 1
4 Nacific
Lancôme

10
69 10
36 Caia Cosmetics
Dr. Bronner's

11
70 -4
18 Touchland
Sensai

12
71 NOVEMBER
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Banila
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69 36 Dr. Bronner's
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

70
R ank
18
Ch an ge
Sensai Brand Im age

1
71 1
-3 Rhode
Banila Co

2
72 -1
-29 Sol de JaneiroBeauty
TOILETPAPER

3
73 -
-10 Bubble
The Inkey List

4
74 -
12 Glow
RodialRecipe

5
75 3
-43 Starface
CLEARSTEM

6
76 5
39 Beauty of Joseon
Augustinus Bader

7
77 -2
21 Tree
AgentHut
Nateur

8
78 -2
-13 Le
La Labo
Prairie

9
79 1
-30 Nacific
SVR

10
80 10
-10 Caia Cosmetics
PillowtalkDerm

11
81 -4
- Touchland
Oden

12
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80 -10 PillowtalkDerm
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

81
R ank
-
Ch an ge
Oden Brand Im age

1
82 1 Rhode
Heimish

2
83 -1
45 Sol de Janeiro
iNNBEAUTY Project

3
84 -
-43 Bubble
Face Reality Skincare

4
85 -
23 Glow Recipe
Decorté

5
86 3
26 Starface
Beekman 1802

6
87 5
-18 Beauty
ITK of Joseon

7
88 -2
19 Tree
EstéeHut
Lauder

8
89 -2
-52 Le Labo
Hera

9
90 1
40 Nacific
True to Skin

10
91 10
-2 Caia Cosmetics
Shiseido

11
92 -4
19 Touchland
Sundae

12
93 NOVEMBER
-
-20 2023 Summer
The Skinny
- JENNIFER Fridays
Confidential
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 91 -2 Shiseido
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

92
R ank
19
Ch an ge
Sundae Brand Im age

1
93 1
-20 Rhode
The Skinny Confidential

2
94 -1
15 Sol de Janeiro
Typology

3
95 -
-17 Bubble
Erborian

4
96 1- Glow Recipe
Inde Wild

5
97 3
9 Starface
I'm From

6
98 5
6 Beauty
Curie of Joseon

7
99 -2
64 Tree Hut
L'Occitane

8
100 -2
-20 Le Labo
Tubby Todd Bath Co.

9
This list is not the brandsNacific
1
with the most followers, what I’m trying to measure is
what brands are steadily growing and getting engaged attention. Brands that
have unusually 10
low engagement or brands that are losing followers get a penalty
10 Caia Cosmetics
in the algorithm, since it’s a negative indication. Having a lot of followers but no
engagement might mean the brand bought followers or that followers really don’t
care11about the brand.
-4 ATouchland
high rank on this list is an indication that the brand is
growing, has an engaged customer base and a lot of potential.

12 NOVEMBER
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2023 Summer Fridays- MINTOIRO - INFO@MINTOIRO.COM
- JENNIFER CARLSSON 24
 NEW REPORTS AVAILABLE!

My new Beauty Brands Archetype Reports and the full

trending brands lists are now available for purchase on my
website where you can also find more information!

MINTOIRO.COM/REPORTS

NOVEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 25