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OUP CORRECTED PROOF – FINAL, 26/07/16, SPi
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OUP CORRECTED PROOF – FINAL, 26/07/16, SPi
3
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OUP CORRECTED PROOF – FINAL, 26/07/16, SPi
Series Introduction
The Crisis in, the Threat to, the Plight of the Humanities: enter these
phrases in Google’s search engine and there are 23 million results, in a
great fifty-year-long cry of distress, outrage, fear, and melancholy.
Grant, even, that every single anxiety and complaint in that catalogue
of woe is fully justified—the lack of public support for the arts, the
cutbacks in government funding for the humanities, the imminent
transformation of a literary and verbal culture by visual/virtual/digital
media, the decline of reading . . . And still, though it were all true, and
just because it might be, there would remain the problem of the
response itself. Too often there’s recourse to the shrill moan of offended
piety or a defeatist withdrawal into professionalism.
The Literary Agenda is a series of short polemical monographs that
believes there is a great deal that needs to be said about the state of
literary education inside schools and universities and more fundamen-
tally about the importance of literature and of reading in the wider
world. The category of ‘the literary’ has always been contentious.
What is clear, however, is how increasingly it is dismissed or is unrec-
ognised as a way of thinking or an arena for thought. It is sceptically
challenged from within, for example, by the sometimes rival claims of
cultural history, contextualized explanation, or media studies. It is
shaken from without by even greater pressures: by economic exigency
and the severe social attitudes that can follow from it; by technological
change that may leave the traditional forms of serious human commu-
nication looking merely antiquated. For just these reasons this is the
right time for renewal, to start reinvigorated work into the meaning
and value of literary reading for the sake of the future.
It is certainly no time to retreat within institutional walls. For all the
academic resistance to ‘instrumentalism’, to governmental measure-
ments of public impact and practical utility, literature exists in and
across society. The ‘literary’ is not pure or specialized or self-confined;
it is not restricted to the practitioner in writing or the academic in
studying. It exists in the whole range of the world which is its subject-
matter: it consists in what non-writers actively receive from writings
OUP CORRECTED PROOF – FINAL, 26/07/16, SPi
Contents
Introduction: Platforms 1
1. Value Problems 9
I. A Theft 9
II. Costs and Benefits 11
III. Books and Benefits 21
IV. The Public Good 27
V. Who Reads? 30
VI. Screening Out? 32
VII. ‘All the Instruments Agree . . .’ 40
2. Some Answers 55
I. Plato 55
II. Sir Philip Sidney 64
III. A Peacock and His Tail 70
IV. And After 80
3. Money 89
I. Revenues 90
II. Money 105
4. Goods 131
I. Three Types of Good 131
II. The Price of Literature 138
III. Old Misery 153
5. The Power of Empathy 163
I. Ambiguity and a Celebration 163
II. Hardship and Beyond 170
III. The Worlds of Others 179
IV. Being You 186
Acknowledgements 203
Bibliography 205
Index 219
OUP CORRECTED PROOF – FINAL, 26/07/16, SPi
Introduction
Platforms
At first I thought she might fall. Engrossed in her book and close to
a platform edge, her eyes rove greedily over the central chapters of
Middlemarch at 7.00 a.m. on the London Tube. The book is close to her
face; she is oblivious to the roar of the arriving train which lies on the
other side of the silence of reading; her clothes billow. The train stops,
she wheels aboard in a practised way, the fate of Dorothea Brooke
and the others entirely absorbing her in the crush.
The next day, travelling later, I get a seat, rare in London. The chap
sitting next to me is reading. I glance sideways. He is reading Moby Dick,
and as deep in it as the sea. I look around the carriage. Of the sixteen
people in my section, nine are reading; four are sleeping, staring, or
fiddling with their luggage; two are playing games on their mobile
phones with twitchy intensity; and one (me) is looking at them all.
Nine of sixteen is 56 per cent, which is close enough to the average
proportion of British people—about two-thirds—who read books
regularly (see Chapter 3). These nine are not all reading books, but
of those who are there is an interesting array of titles: three novels,
something called The Puzzle of Ethics, a book to teach oneself Russian,
something large whose title is obscured by the reader’s hand, and
another on a tablet device. You can see it is fiction from the page layout
but it’s too far away to see what it is. It is said that the textual anonym-
ity of screen readers allows people to read erotica like E. L. James’s
Fifty Shades of Grey in public. This chap doesn’t look the type. Two
others are reading free newspapers. One is doing what looks like late
homework. One of the non-readers gets out a magazine. The train
sways and rattles into a station. Someone gets on and settles deep into
an Ian McEwan, his earpieces hissing with ferocious music.
OUP CORRECTED PROOF – FINAL, 26/07/16, SPi
Introduction: Platforms 3
You can pick it up for free from racks offering Tube maps and warnings
about ‘planned engineering works’. Tf L offers a free audio book on
their website, and 2015 was declared ‘Summer of Penguin’, celebrating
the publisher’s eightieth birthday with two free ‘bite-size reading morsels,
perfect to enjoy on your commute’.
I reach my destination. The station walls are thick with adverts for
novels hoping to be bestsellers. Over a year I observe how they change,
from beach reads as the summer approaches, to curling up with a rug
and a glass of wine as winter comes. Celebrity authors are always
popular: the new Philippa Gregory, Dan Brown, John le Carré, or
Hilary Mantel. So is anything endorsed by the ‘Richard and Judy
Bookclub’, filmed, or ‘featured on TV’. Eclectic endorsements, from
broadsheet reviews to Good Housekeeping, are prominent. These are large
posters, nearly as large as house doors. Some stations feature reading
more intensively than others and one might deduce the recreational
demography, maybe the educational history, of a district from the ads at
the local station. I see from one poster that the South Bank Centre, as
part of its ‘London Literary Festival’, is putting on a four-day reading of
Moby Dick by actors and writers in relay, something done earlier at the
Merseyside Maritime Museum. I should tell my neighbour on the train.
Rising up the escalator, the posters are smaller but still promote
reading matter. There are also adverts for other kinds of literary
event, particularly theatre. Theatrical posters are as ubiquitous as
spots of chewing gum. I notice four in a line: The Commitments (based
on Roddy Doyle’s novel); War Horse (based on Michael Morpurgo’s
novel); The Importance of Being Earnest; and several Shakespeares at the
Globe. I look across. On the downward-side are The Curious Incident of
the Dog in the Night-time (novel by Mark Haddon), a P. G. Wodehouse
spin-off, and The Woman in Black (novel by Susan Hill). There is a lot of
children’s theatre: Matilda, Hetty Feather, Wind in the Willows, Snowman,
Mary Poppins—all based on written texts, as are the musicals: Phantom
of the Opera, Les Misérables, Cats. One may want to distinguish between
Shakespeare and Aliens Love Underpants but the London Tube is an
environment saturated by literature. During the London Blitz of
1940–1, when Londoners sheltered underground, fifty-two lending
libraries were opened in the Tube.1
Poets write about it, of course, from early twentieth-century Imagist
poems, through T. S. Eliot’s ‘East Coker’, to Seamus Heaney’s ‘The
OUP CORRECTED PROOF – FINAL, 26/07/16, SPi
Introduction: Platforms 5
displays on ‘five ways and entrance domination’. By contrast, adverts
on the Tyne and Wear Metro in north-east England cost £4–10k for
the same period. So there is gold in these escalators and poster sites.
(The price information was disclosed to me by an advertising insider,
incidentally, and is not citeable.)
A number of things are clear from this. That literature has a promi-
nent public presence; that it carries a significant economic signature; and
that it negotiates between the privacy and inwardness of an individual’s
reading and the public formation in which it participates and on which
it draws. These will be central themes—platforms—in this book.
* * * * * *
Immersive reading is not a retreat from public life, nor its opponent.
There is no choice to be made on this, and this book opposes views
that require one to be an ‘intrinsicist’ or an ‘instrumentalist’ in how
one regards art. These are unnecessary and unhelpful alternatives.
The Victorian psychologist G. H. Lewes has a wonderfully telling
image for the way one thinks about the relation of mind to brain. One
does not need—as so many of his contemporaries did—to choose
between them, boosting mind to the glory of God and the human
race, or reducing mind to the after-effects of living matter. The two
are, Lewes says, like the convex and concave surfaces of a sphere. One
can discriminate between them, but not separate them.4 When one is
deeply immersed in a book on the London Tube, the world may roll
away mentally, but one is still in it, surrounded by the commerce of
the book trade. The opportunities for new reading are offered. Others
are busy in the same way. Sometimes strangers ask about your reading;
they would like to know about it too.
In much of the material presented in this book, literature is deeply
embedded and consequential. To my mind, seeing private experience
and public presence as hostile to each other, or unaccommodating, is
as untrue in argument as it is in fact. The case will be argued as we
proceed, but the often testy opposition of aesthetic values to utilitar-
ian ones is false, except as part of a rather elderly debate. I cannot see
why private enthusiasm and public benefit are mutually exclusive.
A work of literature exists in the mind of its reader with pleasure,
excitement, and joy; simultaneously it has public presence bringing
those things to others and staging continuously the great debates of
OUP CORRECTED PROOF – FINAL, 26/07/16, SPi
Introduction: Platforms 7
expressed as lists which, more than one friendly reader has remarked,
do accumulate. But I wanted to offer this sense of the ‘thick’ presence
of literature and the unresolved complexity of reasoning in some of
the argument. If it is not to your taste, I encourage readers to acquire
skills developed by the late-nineteenth-century autodidact George
Acorn noted in Chapter 5. Acorn was troubled by doctrinal literature
and ‘it was necessary in self-defense to pick out the interesting
parts . . . a practice at which I became very dexterous’. I feature some
close and detailed analysis of literary texts in the same spirit of ‘thick-
ness’. It would be odd in a book recommending the value of immersive
reading not to do so.
As noted, there is plentiful historical debate about the public benefit
of literature and of culture more generally. The sheer scale of this,
both now and over time, illustrates how important the issue is for us
and our society. It is not and never has been a matter of mere ‘academic’
debate, in that unnecessarily pejorative sense people use. Today, and
probably always, discussions are held by practitioners, policymakers,
and politicians daily, as well as ordinary people. They write papers—
including, as I write, a seventy-page UK government publication, The
Culture White Paper ‘Presented to Parliamentary by the Secretary of
State for Culture, Media & Sport by Command of Her Majesty’6—
and they argue about funding, priorities, and benefits. This book
pays selective attention to this over time, perhaps disproportionately
attending to recent deliberations at the expense of more lasting and
weighty figures such as Matthew Arnold who only smiles or scowls
from the wings. But space permits only so much, and Arnold’s views,
and those of others of similar importance, will be known already to
most readers. I have tried to shuttle between recent debates and their
ancestors to give a sense of continuity as well as to illuminate the pres-
ent through the past.
The book is structured as follows: Chapter 1 discusses ‘Value
Problems’ in reflections on the benefits of literature, while Chapter 2
looks at selected responses to that problem over time. Chapters 3
and 4 examine the economics of literature, and the literary commu-
nity’s complex attitude to this economic power. I argue that the
worth of the literary economy has been under-appreciated and look
at literary responses to the financial crisis of 2008, the most urgent
and far-reaching of our time. Chapter 4 develops a more general
OUP CORRECTED PROOF – FINAL, 26/07/16, SPi
* * * * * *
I am aware that the London Tube is atypical in intensity, volume,
and sheer economic clout, as well as for demographic reasons. But, as
commentators always note, it has great metaphoric power. Writers
exploit this of course, as Heaney does in the poem mentioned above.
My observations of people reading were initially innocent of purpose,
but, as time and trains rolled on, reading on the Tube seemed com-
pelling not only as a metaphor but as a practice. That this practice
is both personally immersive, but also immersed in public activity, is
the point.
Notes
1. Peter Ackroyd, London Under (London, Vintage, 2012), p. 171.
2. David Ashford, London Underground: A Cultural History (Liverpool, Liverpool University
Press, 2013), pp. 145–6.
3. John Lanchester, What We Talk About When We Talk about the Tube: The District Line
(London, Penguin, 2013), pp.75–6, 82.
4. G. H. Lewes, Problems of Life and Mind: First Series: The Foundations of a Creed, 2 vols
(London, Trübner, 1874), vol. I, p. 112.
5. Clifford Geertz, ‘Thick Description: Towards an Interpretative Theory of Culture’
in The Interpretation of Cultures: Selected Essays (London, Fontana, 1993), pp. 3–30.
6. https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/
509942/DCMS_The_Culture_White_Paper__1_.pdf (accessed 21/4/16).
OUP CORRECTED PROOF – FINAL, 26/07/16, SPi
1
Value Problems
I. A Theft
On the night of 19–20 December 2011, thieves drove into Dulwich
Park in south London, unloaded their equipment, cut from its base
Barbara Hepworth’s 1970, seven-foot, bronze Two Forms (Divided
Circle), loaded it on their truck, and escaped. They left a concrete
plinth and two metal residues the size and shape of cow pats. Police
believe the sculpture was stolen for scrap and it has not been recovered.
Increasingly in the UK, thieves target public assets and facilities—
sculptures, war memorials, manhole covers, railway lines, utility cables,
street signs, school and hospital equipment, church roofs, and arte-
facts such as crosses, crucifixes, and lecterns. These are sold as
antiques or, more usually, to feed the growing world demand for
basic metals. The police estimate that the thefts cost the UK around
£700 million a year and, to give one indication, ecclesiastical insurance
claims rose by 50 per cent in 2011. Hepworth’s sculpture was insured
for half a million pounds—way below its likely price at auction—but
its scrap value was probably no more than a few hundred as scrap
bronze then fetched about £2.50 a kilo. The global economy came
that night to a poor London borough and took some metal—and a
work of art.
The robbery received wide attention in the UK media and
prompted recollection of similar stories stretching back to a high-profile
theft in 2005 of a two-ton reclining figure by Henry Moore from a
Hertfordshire village. Its estimated meltdown value was £1,500,
which was subsequently confirmed to be its fate. It was traced from
Essex scrap dealer to Essex scrap dealer before ending up in Rotterdam.
Its art market value was somewhere in the region of £3 million.
A month later, a monumental Lynn Chadwick bronze (market value
OUP CORRECTED PROOF – FINAL, 26/07/16, SPi
Value Problems 11
a price on it is to humiliate it, whether in assessment of the value of
its substance, or costing up its aesthetic value. . . . [t]he holes and the
gaps, the arranged air, the beauty that has no cost and no price—
everything beyond the grasp of money is what matters.’1
These are themes that will run through this book.
Value Problems 13
owever, more contentious. It requires money values to be the com-
h
mon point of reference for all activity. This, it is claimed, ensures sound
financial decision-making, and establishes a common unit of compar-
ison between very unlike things such as a new battleship or support for
research in the arts and humanities, as a Treasury official once put it
to me. Her options were provocative and hypothetical, but the anec-
dote illustrates the need for equivalent comparison. The Green Book
requires ‘analysis which quantifies in monetary terms as many of the
costs and benefits of a proposal, including items for which the market
does not provide a satisfactory measure of economic value’ (p. 4). It
accepts that factors outside market pricing ‘are equally as important
as market impacts’, and that determining these values is ‘complex’
(p. 57). But it recommends the use of a battery of techniques described
in a thorough annex. These techniques are used across many different
domains (health, environment, transport, culture, etc.) and are
designed to generate a bottom line that can be compared. For cultural
projects, they include ‘preference techniques’. These calculate on the
basis of surveys, or by comparison with ‘consumer behaviour in a
similar or related market’ (p. 57), what people would pay for some-
thing were it to be chargeable. A money value is therefore derived.5 It
is easy to see that we are at some distance from a close encounter with
an art object but (to construct a fanciful example) it might be possible
to calculate the value of Hepworth’s sculpture by aggregating the
value of the metal, a hypothetical sale value derived from interna-
tional art market prices, and some judgment of the social effects of
having or losing the sculpture in a public place derived from a prefer-
ence study. In fact, as this is a loss rather than a proposed acquisition,
the calculation would not be done—at least not by the British Treasury.
But some cultural economists, most impressively David Galenson at
the University of Chicago, use art market data in interesting analyses
of how canons of value are formed in art history.6
The tools of measurement referred to in the Green Book are
unlikely to set lips smacking among those primarily interested in aes-
thetics or the meaning and significance of artworks. And it excites
strong criticism. But it poses an important challenge to those making
the transition from personal, or even shared, convictions about aes-
thetic values to policy recommendations. Not all things are affordable
in political reality, and if one wants to make a case for arts funding, or
OUP CORRECTED PROOF – FINAL, 26/07/16, SPi
Value Problems 15
Conversely, it is difficult to conceive of pure ‘intrinsic-ness’, an ethe-
real quality never knowingly impacting on humans who experience it.
What would it be? A play never watched? A book never read? A pic-
ture under a veil? Silent music?
The conflict between categorical and consequentialist, intrinsic and
instrumental, opinion has been long and aggressive. (Chapter 2
describes the antagonism between utilitarianism and literary culture
during Britain’s nineteenth-century industrial and commercial expan-
sion.) However, in specific cases, it is difficult to determine where
claims about intrinsic worth end and instrumental properties appear.
Nor is it easy to determine which view should have weight on any
particular occasion. Philip Hensher describes with inspiring passion
his life-long response to Barbara Hepworth’s work in the article
quoted at the beginning of this chapter: ‘I first glimpsed her work in
an introduction to modern art for children. . . . It was just love at first
sight. . . . Her forms went straight to my soul, and stayed there. You
can’t explain, always, why you love what you love . . .’. This is the out-
come of a particular human sensibility, with its particular needs,
wishes, and preferences, encountering a prized aesthetic object in joy-
ful appreciation. But interaction between subject and object produces
the response, not the object alone. These feelings, and the values
attached to them, are not transferred directly in the same way that,
say, ice produces cold or electricity a shock. Hepworth’s Two Forms
might be said to be the instrument of, or at least the vehicle for, the
pleasure and inspiration Hensher and others (including me) gain from
her work. In his poem ‘Tintern Abbey’ (1798), Wordsworth wrote of
the ‘the mighty world / Of eye and ear,—both what they half create /
And what perceive’ (ll. 105–7), and we are in something of the same
territory here.
The novelist Elizabeth Bowen describes a similar process in reading
literature:
Value Problems 17
data-gathering to enable better judgement. Data on social welfare
topics should sit alongside narrow measures of economic perfor-
mance such as GDP. Their influential report stimulated similar con-
clusions internationally and fed into valuable work by the United
Nations, described in Chapter 5.
One high-profile outcome has been the so-called ‘happiness index’
in Britain, paralleling similar projects elsewhere which attempt to
ascertain the well-being of populations. The British survey was first
conducted by the Office of National Statistics (ONS) in 2011 with the
intention of gaining large amounts of qualitative data about how peo-
ple feel about their lives.11 The supposed ‘science of happiness’ is con-
tentious and need not detain us (except to recognize that cultural
factors barely figure in the ONS surveys). But what is noteworthy is
that it is subject to the same disputes afflicting arguments about cul-
tural and artistic value; that is, that the techniques of measurement
are inappropriate to the nature of the object being measured.12 Karen
Scott, an advocate of well-being research whose recent book Measuring
Wellbeing (2012) is a lucid account of this little history, thinks that art-
works present an instructive limit case:
How do we measure the value of a painting? We might assess its
economic value, we might measure its physical size, we might
categorise the era it was painted in, the medium used, the type
of art, the nationality of the artist, the subject of the painting.
We might go on to consider the range of pigments used, the
compositional factors, the symbolic components. However by
looking only at this information, rather than the actual thing
itself, we could not possibly understand how these dimensions
relate to produce this painting. How could we tell if this paint-
ing was mediocre or a work of art?13
She argues that it is only by professional inspection of these matters,
and their correlation with accepted ways of judging, that such ques-
tions find answers.
These ideas have spread. Researchers in environmental protec-
tion, for instance, have sought evidence for the value of taken-for-
granted aspects of our environment such as open spaces, biodiversity,
tranquillity, and the beauty of landscapes. Inexpensive Progress?, a 2012
report commissioned by the Campaign to Protect Rural England, the
OUP CORRECTED PROOF – FINAL, 26/07/16, SPi
Nunc magis i n s p e c i e v o x p l e b i s
clamat vbique
Pectore sub timido que metuenda
fero.
Curia que maior defendere iura
t e n e t u r,
Nunc magis iniustas ambulat ipsa
vias:
Infirmo capite priuantur membra
salute,
Non tamen est medicus qui modo
550 curat opus.
Est ita magnificus viciorum morbus
abortus,
Quod valet excessus tollere nulla
manus:
Sic oritur pestis, per quam iacet
obruta virtus,
Surgit et in vicium qui regit omne
forum.
Rex, puer indoctus, morales
n e g l i g i t a c t u s ,522
In quibus a puero crescere possit
homo:
Sic etenim puerum iuuenilis concio
ducit,
Quod nichil expediens, sit nisi
velle, sapit.
Que vult ille, volunt iuuenes sibi
consociati,
I l l e s u b i n t r a t i t e r, h i i q u e s e q u n t u r
560 eum:
Va n u s h o n o r v a n o s i u u e n e s f a c i t
esse sodales,
Vnde magis vane regia tecta
colunt.
Hii puerum regem puerili more
subornant,
Pondera virtutum quo minus ipse
gerit.
Sunt eciam veteres cupidi, qui
lucra sequentes
Ad pueri placitum plura nephanda
s i n u n t :523
Cedunt morigeri, veniunt qui sunt
viciosi,
Quicquid et est vicii Curia Regis
habet.
Error ad omne latus pueri
consurgit, et ille,
Qui satis est docilis, concipit omne
570 malum:
Non dolus immo iocus, non fraus
set gloria ludi
Sunt pueris, set ei sors stat aborta
doli.
Sunt tamen occulte cause, quas
nullus in orbe
Scire potest, set eas scit magis
ipse deus:
Nescit enim mater nato que fata
p a r a n t u r,
Fine set occultum clarius omne
patet.
Ta l i a v o x p o p u l i c o n c l a m a t v b i q u e
moderni
In dubio positi pre grauitate mali:
Sic ego condoleo super hiis que
tedia cerno,
Quo Regi puero scripta sequenda
580 fero.
545-580 Text SCEHGDL As follows in TH₂