Social Media

This training is aimed at all employees who are active in Social Media.

It showcases how Social Media helps to generate brand awareness and it summarizes
Omya's guidelines related to all social media activities.
This training takes about 15 minutes.

AB OUT SOCIAL MEDIA & LIN KEDIN

Social Media - a story since 1994…

Linkedin

OMYA ON LIN KEDIN : CR EATIN G B R AN D AWAR EN ESS

Omya’s presence on Social Media

Do's and Don'ts

How to deal with negative Comments

Deepen your knowledge

Quiz

Feedback
Lesson 1 of 8

Social Media - a story since 1994…

Whereas in the beginning, Social Media was mainly used for sharing holiday photos with friends and
family, the usage has developed and increased significantly over the past years.

Social Media is used as general term to describe different types of online platforms that allows direct
and open communication between users.

One type of Social Media are Professional Online Networking Platforms, as for example Linkedin.
The presence of both business accounts and users on Social Media has further changed the way
companies interact with their customers. It is estimated that close to 100 percent of larger companies
(both B2C and B2B) are using some sort of Social Media platforms.
Lesson 2 of 8

Linkedin

The use of professional online networking platforms, such as LinkedIn, is gaining relevance for

people (as an employee as well as on a private level) to engage with industry peers,

customers and partners - building relationships.

Different stakeholders have different needs.

What do companies want?

Strengthen the brand

Increase Sales

Promote product and services on a timely manner

Receive feedback

Get closer to customers / building customer relationships

Control the flow of information

Actively engage with customers, encouraging them to become advocates of their

brands

Spread positive word-of-mouth through customers who have become more

emotionally attached to the brand

What do Customers and Providers want?

To communicate easily and quickly with the company.

 To get information about products and services

To learn about other customers' opinion

Get help to make purchasing decisions

Give feedback

Ask questions and expect quick and customized answers to their specific problems

What do Individuals want?

Connect with peers

Strengthen relationships with others

Seek job opportunities

Promote the career

Stay up to date
Lesson 3 of 8

Omya’s presence on Social Media

Omya’s presence on Social Media

LinkedIn has become an important online or social media channel for Omya.

Omya has an own Linkedin company profile and specific market channels, so called showcases,
managed by Group Sales & Marketing and Group Human Resources & Communications.
Please share your news and ideas with marketing@omya.com

Discover Omya's Linkedin Profile by clicking on the radio buttons below.

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About Omya

Omya is a leading global producer of industrial minerals – mainly derived from calcium carbonate, dolomite and
perlite – and a worldwide distributor of specialty chemicals. The company provides a wealth of innovative
product solutions that contribute to its customers' competitiveness and productivity in multiple industries such
as Construction, Paper & Board, Polymers, Food and Personal & Home Care. Omya further provides
Environmental Solutions targeting the agriculture, water and energy markets. Founded in 1884 in Switzerland,
Omya has a global presence extending to more than 160 locations in over 50 countries with 9,000 employees.
As a result of cooperation with trading partners worldwide Omya is able to offer not only calcium carbonate fillers
& coating pigments, but also chemical raw materials, intermediates & specialty products for virtually any
application. Omya has an unwavering commitment to quality and total customer satisfaction through leadership
in manufacturing technology, product innovation, application expertise, incomparable service, and an
exceptional understanding of our customers' needs. We pride ourselves on continuous direct customer
communications to understand their changing needs for new product development and logistical support.
Omya’s commitment is clear: to deliver each customer a solution appropriate to its area of business. For
decades, Omya has been developing and expanding its expertise in all business sectors on this very basis. More
than one hundred scientists, engineers and technicians work in applied technology, developing new products
and improving established ones, as well as supporting our customers with their help and advice. Omya also sets
standards in production and product delivery with its use of the most modern technology, a worldwide network
of engineering hubs, quality control laboratories at every site, and a central analytics and microbiology unit, as
well as a premier logistics organization.
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Employer Branding

In the Life section, you can browse for Omya's employer branding.
 

Posts by Omya

Through the Group Profile we share

new product launches, acquisitions and joint ventures, partnerships, innovative and sustainable projects,
employee success stories, and more.
 

Jobs at Omya

Browse and share job openings with your peers

Omya News Posts

There are many different ways we can engage with our community.
Click on the news topics below to view the examples...
 Omya's Linkedin Market Channels

Do you have a business story, high quality content which you can’t hold back? You are welcome to
share your ideas with the respective Showcase Owners

See below Omya's Linkedin Market Channels.

Building & Construction Consumer Goods Environmental Solutions Paper and Board

Polymers Global Distribution Services

Together, let us proactively promote the Omya LinkedIn online
presence and strengthen our brand.

Omya motivates you, as employee to proactively

read

share and

react
on our LinkedIn posts. As well as to

follow all our showcases

Remember, you are an important Omya brand ambassador.

1 Invite peers to follow our LinkedIn pages

2 Like, comment and share our News & Job Openings with
your network

3 Connect with customers, prospects and industry peers

to built up your individual global network

Your Linkedin Profile

If you are not yet part of the Linkedin network,

start now by creating your own profile.
Remember, Linkedin is a great opportunity to connect with
your peers, strengthen your relationships and bring
added value to Omya.

Corporate Policy & Guidelines

We encourage our employees to be active on LinkedIn and

support Omya’s Linkedin presence. However, there are
some Do’s and Don’ts that must be taken into account.
Remember, all information published on Linkedin is public and
can be retrieved by anyone at anytime.
 Step 1

Giving a Speech...

Giving a speech in front of an audience, may make you feel nervous.

You prepare yourself well and plan what you want to say. You think about your audience
that you know to a certain extent.
 Step 2

Making a Post on Social Media...

Sharing a post on Social Media, seems less obvious.

It may reach up to 100,000 people within a hour of time.
You do not know your audience.
Think about the golden rule…

Think before you act…

Lesson 4 of 8

Do's and Don'ts

Follow the Do’s and Don’t’s when posting on Linkedin..

Act responsibly and ethically correct, respecting your

audience and Omya’s values at all times

Do not post names of customers, partners, principals

Do not post intellectual property information of Omya

(including photos of our plants and quarries)

Do not post internal documents

Do not discuss on a specific business opportunity or

project.

Comment on News posts in English or even local

language to reach local readers.
 Stay brief and take the discussion to offline
channels (email, phone etc.). Inform and involve the
regional Segment Market Development & Innovation
Manager (MDI) without delay

Inform Group Sales & Marketing and Corporate

Communications team immediately, when finding
negative comments about Omya

Do not spread or reply to negative comments about

Omya

Respect the Corporate Policy 4 (Code of Conduct) and

13 (Communication with the public and the media)

Remember you are an Omya brand ambassador.

Lesson 5 of 8

How to deal with negative Comments

How to act when observing a negative comment about Omya

Bring it to the attention of the respective Group or Showcase Owner where the original
post has been made

If the comment is made on a post that is made by a third party of Omya, inform
Corporate Communications immediately

Do not respond to negative comments without approval of Corporate Communications,

the Channel Owner and respective internal stakeholders

Do not delete the news post or comment. The community wants to see how the
company is handling them. Being responsive and responsible will help to build a
supportive community of followers who will stand by the company when needed.
Lesson 6 of 8

Deepen your knowledge

Deepen your knowledge

Learn more about Social Media and how to better make use of Linkedin. There are additional
E-Learning courses to complete at your own pace on our Omya Academy Portal as well as some
learning videos on Linkedin.

L I N K E DI N L E A R N I N G V I DE O S O MYA A C A DE MY PO R TA L

Linkedin Learning Videos

Create a new profile

Strengthen your profile

Build your Linkedin Network

Use Linkedin Day to Day

L I N K E DI N L E A R N I N G V I DE O S O MYA A C A DE MY PO R TA L

Omya Academy E-Learning Courses

Linkedin Web – Setting up your own profile

LinkedIn for Web: Managing Contacts & Connections

LinkedIn for Web: Posting Updates & Messages

Lesson 7 of 8

Quiz

Select the correct answers (multiple choice)...

Question

01/01

What are the rules you should consider when using Social Media. Select correct
answers below (multiple choices).

not posting intellectual property information of Omya (including photos

of our plants and quarries)

Not posting internal documents

Not posting customers name

Not responding to comments

Not spreading negative comments about Omya

Act responsibly and ethically correct, respecting your audience and

Omya’s values
Lesson 8 of 8

Feedback

You have successfully completed the course.

You can provide your feedback by rating this course or by completing the form under the training
details on the Omya Academy Portal.

Below you can download a copy of this training.

Social Media Training.pdf

10 MB