Business Plan

Revised Febuary 2024

(Figure 1. Cargo dé Carga Business Photo) (Figure 2. Cargo dé Carga Business Logo)

Cargo dé Carga INC.

Champaca St., General Santos City,
Philippines, 9500
02-322-0024
www.cargodecarga_halal.com.ph
cargo.de_carga@gmail.com
CONFIDENTIALITY AGREEMENT

The undersigned reader acknowledges that any information provided by JET RONNIE D

DACAYA in this business plan, other than information that is in the public domain, is

confidential in nature, and that any disclosure or use of same by the reader may cause

serious harm or damage to Cargo dé Carga INC. Therefore, the undersigned agrees not to

disclose it without express written permission from DONNA RIA DR. JOSUE-

CANACAN

Upon request, the undersigned reader will immediately return this document to

JET RONNIE D DACAYA

_______________________________

Signature

_______________________________

Name (typed or printed)

____ - ____ - ____

Date This is a business plan. It does not imply an offering of securities.

TABLE OF CONTENTS
I. EXECUTIVE SUMMARY

BUSINESS OVERVIEW

Cargo dé Carga Inc. started with three business-minded friends who love to eat

fast food from different fast-food chains with the use of an online delivery platform. One

day, they visited their old friend, who was residing in a Muslim community. As a business

enthusiast, one of them came up with the idea to start a business related to food delivery

that is in line with Muslim practices to cater to the certain area they visited.

Cargo dé Carga Inc. is a specialized food and product delivery service catering to

the halal dietary needs of consumers. Our platform provides a convenient and reliable

way for customers to order a variety of halal food and products from their favorite local

stores and restaurants straight to their doors, ensuring adherence to Islamic dietary

guidelines

PRODUCT AND SERVICE DESCRIPTION

Your go-to option for delectable meals delivered straight to your door is Cargo dé

Carga Inc. We serve a wide variety of halal cuisines and dietary alternatives on our varied

menu, so we can satisfy every palate. Our dedication to providing high-quality products,

timely delivery, and exceptional customer service “Where speed meets excellence and

integrity” distinguishes us as the top option for food delivery.

TARGET MARKET

Cargo dé Carga Inc. targets Muslim consumers who adhere to halal dietary

practices and seek convenient and reliable food delivery options that align with their
religious beliefs. Additionally, we also cater non-Muslims who enjoy halal cuisine or

prefer halal food and halal products for dietary or cultural reasons.

COMPETITION

Cargo dé Carga Inc. does have one main office, which was built in 2024. It

consists of 12 trucking and equipment services. The closest other competition for what

Cargo dé Carga Inc. will offer is:

 Food Panda – offers a wide variety of food options for delivery or pickup, ranging

from local favorites to popular chain restaurants. Additionally, Food Panda may

provide special deals, discounts, and promotions from participating restaurants.

 GrabFood – quick and easy access to a wide range of food options from their

favorite restaurants delivered right to their doorstep. GrabFood often offers

promotions and discounts, making it an affordable option.

 Maxim – offers a diverse range of food options delivered straight to your

doorstep, efficient delivery service ensures that your food arrives fresh and on

time
Competitors

Food Panda

GrabFood

Maxim

Cargo dé Carga Inc. Pizza are the only other businesses in Casa Grande that offer

children’s birthday party packages & facilities.

MANAGEMENT TEAM

CEO/Founder – Jet Ronnie Dacaya

 Jet has a background in entrepreneurship and has previously founded successful

startups in the food industry. She brings visionary leadership and a passion for innovation

to the team.

Chief Operations Officer (COO) – Lee Ann Machan

Lee Ann has extensive experience in logistics and operations management, having

previously worked for a major food delivery company. He will oversee the day-to-day

operations, ensuring efficient delivery processes and customer satisfaction.

Chief Technology Officer (CTO) – Christianjames Diamante

Christian is a tech-savvy professional with a strong background in software

development and IT infrastructure. She will lead the development of the company's

mobile app and website, focusing on user experience and implementing innovative

features to enhance the delivery service.

Chief Marketing Officer (CMO) – Jinggo Plarisan

Jinggo is a seasoned marketer with a track record of successful brand building and

customer acquisition strategies in the food industry. He will be responsible for developing

and executing marketing campaigns to attract both customers and restaurant partners to

the platform.

FINANCIAL OUTLOOK

Our delivery service anticipates steady revenue growth driven by multiple streams,

including delivery fees, subscription plans, premium services, partnerships, and

advertising revenue. With a focus on efficiency and customer satisfaction, we expect to

manage expenses effectively, including labor costs, vehicle expenses, technology

investments, marketing, and administrative expenses. As we expand our market reach and

diversify our services, we project increased revenue opportunities while maintaining a

healthy gross margin. The projected income statement of Cargo dé Carga Inc. for the first

three months of operation is shown by tabular data in the profit and loss statement (P&L

statement) below.

P&L STATEMENT FEB 2024 MAR 2024 APR 2024

Investment 40 000 0

Revenue 0 75 000 108 000

Products Sold 0 0 0

Gross Profit 40 000 75 000 108 000

Capitalized Expenses 0 0 0

SG&A (12 000) (12 000) (12 000)

Subsidies 0 0 0

Other operating Expenses 0 0 0

EBITDA 28 000 63 000 96 000

D&A (8000) (8000) (8000)

Operating Income 20 000 55 000 88 000

Financial Income 0 0 0

Financial Expenses 0 0 0

Profit on disposal 20 000 55 000 88 000

Exceptional Expenses 0 0 0

Profit before tax 135 000 135 000 135 000

Tax 27 000 (20%) 27 000 27 000 (20%)

 (20%)

Net Income 108 000 108 000 108 000

II. COMPANY DESCRIPTION

COMPANY MISSION STATEMENT

To revolutionize the delivery experience by seamlessly connecting

businesses and individuals with their goods that aligns with Islamic values “speed

with excellence and integrity”. We are committed to exceed expectations through

innovative solutions, cutting-edge technology, adaptability and a customer-centric

approach. Cargo dé Carga Inc. also focus on transparency, ethical practices, and

Halal-certified processes, we strive to ensure that our customers can trust the

origin, handling, and delivery of every product we transport. We believe in

making convenience and conscientious choices accessible to all, fostering a

community where Halal is not just a label but a promise we deliver on with every

order.

COMPANY VISION STATEMENT

Envisioning a future where convenience and conscientiousness

harmoniously coexist, our vision at Cargo dé Carga Inc. is to be the premier

choice for Halal deliveries worldwide. We aspire to create a seamless, Halal-

centric delivery ecosystem that not only meets but anticipates the needs of our

diverse community. By leveraging and adhering to the highest Halal standards, we

envision a world where every delivery embodies the spirit of integrity, reliability,
and ethical excellence. Our commitment is to be the trusted link between

businesses, individuals, and their Halal products, fostering a global network

where the delivery experience is not just efficient but also aligns with the

cherished values of the Islamic community. At Cargo dé Carga Inc., our vision is

to be the catalyst for positive change, setting new benchmarks in the Halal

delivery landscape and contributing to a world where Halal is not just a choice but

an expectation met with unwavering dedication.

COMPANY GOALS

Our company is dedicated to offering a seamless and reliable delivery

service for Halal-certified food and products. We are committed to ensuring that

all our offerings adhere to the highest standards of Halal authenticity and purity.

Our primary goal is to obtain Halal certification for every item in our inventory,

providing our Muslim customers with complete confidence in the products they

receive. We strive to offer a diverse menu of Halal options, catering to various

tastes and dietary preferences within the Muslim community. Customer

satisfaction is paramount to us, and we prioritize timely delivery and excellent

service, consistently meeting and exceeding our customers' expectations. We

believe in fostering strong relationships with our suppliers, restaurants, and

producers, ensuring the integrity of our supply chain and the quality of our

offerings. Additionally, we are committed to sustainability and ethical practices,

aligning with Halal principles of environmental responsibility and ethical

treatment of animals. Through community engagement, education, and continuous

improvement, we aim to become the preferred choice for Halal food and product
delivery, enriching the lives of our customers and contributing positively to our

communities.

TARGET MARKET

INDUSTRY

LEGAL STRUCTURE
III. Instructions: Products & Services

Company’s products and/or services description

Cargo de Carga, Inc. is a halal food delivery service dedicated to bringing the

authentic flavors of Halal cuisine straight to consumers’ doorstep. The company

understands the importance of observing Halal dietary guidelines, and that's why it is

committed to offering a wide range of delicious Halal dishes prepared with the highest

quality ingredients from its partner establishments.

The business gaps

Food delivery services are platforms or companies that allow customers to

order food from restaurants and have it delivered to their doorstep. These services

typically operate through websites or mobile apps, where customers can browse menus,

place orders, and make payments online. Delivery drivers then pick up the orders from

the restaurants and deliver them to the customers' specified locations. Examples include

GrabFood, Food Panda, and Maxim.

Food delivery services play a significant role in modern society for several reasons:

 Convenience: They offer a convenient way for people to enjoy restaurant-quality

meals without leaving their homes or offices.

 Time-saving: Food delivery saves time by eliminating the need to travel to a

restaurant, wait for a table, and wait for food to be prepared.

 Variety: Delivery services provide access to a wide range of cuisines and

restaurants, allowing customers to explore different tastes and flavor.

  Accessibility: They make food accessible to people who may have limited

mobility or live in areas with few dining options.

 Business opportunities: Food delivery services create opportunities for restaurants

to reach new customers and increase revenue by expanding their customer base

beyond dine-in patrons.

Overall, food delivery services contribute to the convenience, diversity, and

accessibility of food options in our daily lives.

The absence of sufficient halal food delivery services in the country underscores a

significant gap in catering to the dietary needs and preferences of a diverse population.

Addressing this gap not only promotes inclusivity but also taps into a growing market

demand for halal options, fostering culinary diversity and accessibility for all. This is

where Cargo de Carga comes in. Halal food delivery services, such as Cargo de Carga,

are important for several reasons:

 Catering to Dietary Restrictions: Halal food delivery services ensure that

individuals adhering to Islamic dietary laws have access to food that complies

with their religious beliefs. This includes avoiding pork and ensuring that meat is

slaughtered according to Islamic guidelines.

 Cultural Sensitivity: Halal food is an integral part of Muslim culture and identity.

Providing halal food delivery services demonstrates respect for cultural diversity

and religious practices.

  Accessibility: Halal food delivery services make it easier for Muslims to access a

variety of halal food options without having to search extensively for restaurants

that offer halal meals.

 Convenience: Just like any other food delivery service, halal food delivery

provides convenience by allowing customers to order meals from the comfort of

their homes or workplaces.

 Safety and Trust: For Muslims, knowing that their food is prepared and handled

according to halal standards provides a sense of trust and assurance regarding the

quality and integrity of the food they consume.

With these, it is evident that Cargo de Carga will play a significant role in ensuring

inclusivity, accessibility, and cultural sensitivity within the food delivery industry.

Proprietary features that give you a competitive advantage

Cargo de Carga will play a significant role in catering to the dietary preferences

and religious beliefs of Muslim consumers. It will provide convenient access to a variety

of halal-certified food options, ensuring that individuals can maintain their dietary

restrictions without compromising on taste or quality. Moreover, these services provided

by Cargo de Carga promote inclusivity by offering halal options to a diverse customer

base, fostering a sense of belonging and accommodation within the community.

Additionally, the company also contributes to the economic growth of halal-certified

businesses and suppliers, creating employment opportunities and driving innovation in

the food industry. Cargo de Carga is incredibly important for Muslims for several

reasons:
• Adherence to Religious Dietary Laws: Muslims are required to consume food that

complies with Islamic dietary laws. Halal food delivery services ensure that Muslims can

easily access food that meets these requirements, allowing them to practice their faith

confidently.

• Convenience: Halal food delivery services provide convenience for Muslims,

especially those with busy schedules or limited access to halal-certified restaurants. They

offer a wide range of halal options that can be conveniently delivered to their doorstep.

• Cultural and Social Importance: Food holds significant cultural and social

importance in Muslim communities. Halal food delivery services enable Muslims to

enjoy traditional and culturally significant meals, fostering a sense of identity and

belonging within their community.

• Inclusivity and Diversity: By offering halal options, food delivery services

promote inclusivity and diversity, catering to the needs of a diverse customer base. They

create an inclusive dining environment where Muslims and non-Muslims alike can enjoy

halal cuisine together.

• Health and Safety: Halal food delivery services often prioritize quality and safety

standards, ensuring that the food meets halal requirements and is prepared in hygienic

conditions. This concern for health and safety is particularly important for Muslims who

are mindful of the source and preparation of their food.

Overall, halal food delivery services play a crucial role in meeting the dietary, cultural,

and social needs of Muslims, contributing to their overall well-being and quality of life.
 How you will price your product or service

Cargo de Carga aims to provide convenient access to high-quality food which

caters to the dietary needs and religious beliefs of Muslims. It offers a variety of halal-

certified menu options, ensuring that food is prepared and handled in accordance with

Islamic dietary laws, and deliver meals that adhere to halal standards. Ultimately, the goal

is to provide Muslim consumers with a convenient, reliable, and culturally appropriate

way to enjoy halal meals without compromising their religious beliefs or dietary

restrictions. The company set the rates of the service to consumer-friendly prices, similar

to that of the already established food delivery services. Cargo de Carga will have a fixed

delivery fee of Php45.00 and an additional service fee of 15% from the total food bill.

The said rating is reasonable and affordable for the consumers. Furthermore, this rate is

also enough to for the riders’ and staffs’ compensation as well as to keep the company

running a smooth operation.

PRODUCT & SERVICE DESCRIPTION WORKSHEET

Business Name Cargo de Carga, Incorporated

Product/ Service A Halal food delivery service plays a vital role in ensuring

Idea accessibility, convenience, and cultural sensitivity for individuals

adhering to Halal dietary guidelines. It provides a convenient

way for Muslims and those seeking Halal options to enjoy

delicious and authentic meals without compromising their

religious beliefs. This service is especially crucial in areas where

Halal food options may be limited, allowing individuals to access

a diverse range of Halal-certified dishes delivered right to their

 doorstep. By offering Halal food delivery, we promote

inclusivity, respect cultural diversity, and provide a solution that

caters to the dietary needs and preferences of a significant

portion of the population.

Special Benefits  Accessibility: Halal food delivery service ensures that

individuals adhering to Halal dietary guidelines have easy

access to a variety of Halal-certified dishes. This

accessibility is especially important in areas where Halal

options may be limited.

 Convenience: With Halal food delivery, customers can

enjoy delicious Halal meals without the hassle of cooking

or going out to eat. It provides a convenient solution for

busy individuals, families, and professionals who may

not have the time or resources to prepare Halal meals at

home or dine at Halal-certified restaurants.

 Cultural Sensitivity: Halal food delivery services

demonstrate cultural sensitivity and inclusivity by

catering to the dietary needs and preferences of Muslim

consumers. By offering Halal options, these services

acknowledge and respect the religious beliefs and

practices of a diverse customer base.

 Quality Assurance: Halal food delivery services typically

source ingredients from Halal-certified suppliers and

 prepare meals in accordance with Halal dietary

guidelines. This ensures that customers can enjoy high-

quality, authentic Halal cuisine with confidence.

Variety: Halal food delivery services often offer a wide range of

dishes from various cuisines, allowing customers to explore and

enjoy diverse flavors while still adhering to Halal principles.

Unique Features  Authenticity: A Halal food delivery service could

prioritize authenticity by partnering with Halal-certified

restaurants and chefs who specialize in traditional Halal

cuisine. This ensures that customers receive dishes that

adhere to Halal dietary guidelines and are prepared using

authentic recipes and ingredients.

 Transparency: Transparency in sourcing and preparation

is crucial for Halal food delivery services. They could

provide detailed information about the Halal certification

status of their suppliers and the processes involved in

ensuring that all ingredients and dishes meet Halal

standards. This transparency builds trust with customers

and reinforces their confidence in the service.

 Inclusivity: A Halal food delivery service could go

beyond just serving Muslim customers by embracing

inclusivity and welcoming customers from all

backgrounds who appreciate Halal cuisine. By offering a

 diverse range of Halal dishes that appeal to a wide

audience, the service can foster cultural exchange and

understanding while promoting the values of diversity

and inclusion.

 Community Engagement: Engaging with the Halal

community and supporting local initiatives could be

another unique aspect. This could involve sponsoring

Halal food festivals, partnering with Halal organizations

for charity events, or providing resources for education

and awareness about Halal dietary practices.

Customization: Offering customization options to accommodate

various dietary preferences and restrictions within the framework

of Halal guidelines can be a unique feature. This ensures that

customers with specific needs, such as gluten-free or vegetarian

diets, can still enjoy delicious Halal meals tailored to their

requirements.

Limits and  Food Safety: Food delivery services have a responsibility

Liabilities to ensure that the food they deliver is safe for

consumption. This includes proper handling, storage, and

transportation of food to prevent contamination or

spoilage. If a customer falls ill due to foodborne illness or

contamination, the delivery service may be held liable for

negligence in food safety practices.

  Accuracy of Orders: Food delivery services must

accurately fulfill customer orders, including the correct

items, quantities, and specifications (such as dietary

preferences or allergies). Failure to do so may result in

customer dissatisfaction or harm if the delivered food

does not meet their expectations or requirements.

 Timeliness of Delivery: Delivery services are expected to

deliver food orders within a reasonable timeframe.

Delays in delivery could inconvenience customers and

may result in financial losses for businesses if orders are

not delivered on time.

Driver Conduct: Delivery drivers represent the food delivery

service, and their conduct can impact the company's reputation

and liability. If a driver engages in reckless driving, causes

accidents, or behaves inappropriately with customers, the

delivery service may be held responsible for any resulting

damages or injuries.

Production and The assembly of insulated food carriers to the motorcycles, as

Delivery well as the installation of insulators to the food delivery trucks

will be taken care of by its respective suppliers. Delivery

motorcycles will be acquired from Viajero Motorcycles, Inc.

located at National Highway Dadiangas East, General Santos

City. On the other hand, the delivery trucks will be purchased

 from MB Truck Trading, still located in the city.

As of the moment, the following are listed as partner

establishments of Cargo de Carga Inc. More restaurants, fast

foods, and food stalls are expected to be added to the list as the

business starts.

 Journaliza's Halal Restaurant

 Tambilawan Kamayan

 Shariff Khan Halal Restaurant

 Kayaga Halal Restaurant

Suppliers  Aubecca’s BBQ Halal Restaurant

 Faryl Halal Eatery

 Nanay Carmen Garden

 Kabab Roll

 Potato Corner

 Sharifa Halal Food

 Jacob’s Shawarma

 Iza’s Chicken Corner

 The Halal Guys

Intellectual The following are the intellectual properties of Cargo de Carga,

Property Inc.:

Special  Brand name

Permits  Brand logo

  Brand tagline

The following are the permits needed to start the business:

 Business permit

 Food handling permit

 Halal food certification

Delivering the real tastes of Halal food right to customers'

doorsteps is the mission of Cargo de Carga, Inc., a halal meal

Product/
delivery business. The company is dedicated to providing a
Service
variety of mouthwatering Halal dishes made with the best
Description
ingredients from its partner establishments because it recognizes

the significance of adhering to Halal dietary requirements.

IV. Instructions: Marketing Plan

1. Market research

2. Barriers to entry

3. Threats and opportunities

SWOT Analysis Worksheet

Strengths Weaknesses Opportunities Threats

Product/ Service
Offering
Brand/ Marketing

Staff/HR

Finance

Operations/
Management

Market

4. Product/service features and benefits

5. Target customer

6. Key competitors

Competitive Analysis Worksheet

Competitor Importance to
FACTOR Me Competitor B Competitor C
A Customer

Products

Price

Quality

Selection

Service

Reliability
Stability

Expertise

Company

Reputation

Location

Appearance

Sales Method

Credit Policies

Advertising

Image

7. Positioning/Niche

8. How you will market your product/service

9. Promotional budget

Marketing Expenses Strategy Chart

Target Market 1 Target Market 2 Target Market 3

One-Time

Expenses

Monthly or Annual

Expenses

Labor Costs

10. Pricing

11. Location or proposed location

12. Distribution channels

13. 12-month sales forecast

V. Instructions: Operational Plan

1. Production

2. Quality control

3. Location

4. Legal environment

5. Personnel

6. Inventory

7. Suppliers

8. Credit policies
VI. Instructions: Management & Organization

1. Biographies

2. Gaps

3. Advisors

4. Organization Chart
VII. Instructions: Startup Expenses & Capitalization

1. Start-Up Expenses

2. Opening Day Balance Sheet

3. Personal Financial Statement

VIII. Instructions: Financial Plan

1. 12-month profit & loss projection

2. Optional: 3-year profit & loss projection

3. Cash flow projection

4. Optional: 3-year cash flow statement

5. Projected balance sheet

6. Break-even calculation

7. Use of capital
IX. Instructions: Appendices

Below are some elements many business owners include in their Appendices.

1. Agreements (Leases, contracts, purchase orders, letters of intent, etc.)

2. Intellectual property (trademarks, licenses, patents, etc.)

3. Resumes of owners/key employees

4. Advertising/marketing materials

5. Public relations/publicity

6. Blueprints/plans

7. List of equipment

8. Market research studies

9. List of assets that can be used as collateral

X. Instructions: Refining the Plan

For Raising Capital from Bankers

For Raising Capital from Investors

For a Manufacturing Business

For a Service Business

For a Retail Business

For an Ecommerce Business

For a Software or SaaS business