Proposal for

marketplace operation
and ecommerce
development
1
www.solucionetglobal.com

PRESENTATION
Solucionet is currently ranked as a leader in the management of marketplace volumes,
having closed 2021 with over 1.000 MM USD in transactions.

As such, we strongly believe that Minelab has a great opportunity of expanding into new
markets, initially by designing the marketplace model, and secondly by developing its own
channels.

Having completed part of the journey together, we are confident that we have the right team
and partners to accompany you in this challenge.

The company's brand identity fits perfectly with Solucionet. Dynamism, commitment, and
honesty are some of the features that make us identify with you.

In 2021 we enhanced our technological capacity. We acquired two entire companies, which
made it possible for us to accelerate our penetration into both the ecommerce and product
development markets.

Alongside our expertise in the industry, we have specialists in the retail sector. Our leaders
have more than 10 years of business development experience and fully understand the rules
of financing, pricing, stock, and the importance of fraud prevention strategies to consolidate
an online business.

At Solucionet we strive to build a huge ecommerce business for the whole region. Our
partnership strategy is a fundamental cornerstone and that is why we focus on delivering
valuable training to the marketplace along with organizations that share our vision.

We wish this presentation to faithfully express step by step the reason why we believe we
are the ideal partner for this project.

Sincerely,
Alejandro Riener
Commercial Director

2
CONTENTS
1. Why Solucionet? - Credentials

2. About us

3. Implementation

4. Ecommerce Operation

5. Marketing

6. Logistics Operator: Andes

7. Business Proposal

3
 1. WHY SOLUCIONET? - CREDENTIALS

Solucionet represents one of our main mottos: #LetThingsHappen. Our organization is made up of
leaders who address each of the operational problems of the digital world, thus transforming
difficulties into opportunities.

We are constantly learning and focusing our efforts on great objectives, which has enabled us to
become the largest digital business accelerator in our segment, directly accountable for the
management of more than 1,000 million USD in 9 countries and the largest volume of
marketplace transactions in Latin America. This leading role would have been impossible without
the contribution of partners in each of the strategic axes of #Ecommerce.

6 REASONS TO CHOOSE US

1 REGIONAL PRESENCE 2 POTENTIAL FOR EXPANSION

We work with clients from 9 countries. To new markets

3 ECOMMERCE EXPERTS 4 GROWTH MARKETERS

We have teams of experts in all the key We are a Digital Marketing Agency focused on
areas of remote sales. performance.

5 DATA DRIVEN 6 OMNICHANNEL STRATEGY

Report flows and dashboards to follow up Our strategy and operation focus on omnichannel
on results. marketing.

4
WE OFFER SERVICES ALONG THE ENTIRE VALUE
CHAIN

CLIENTS
We generate results

PARTNER ECOSYSTEM

5
We work jointly with

HOW DO WE ACCOMPLISH OUR GOALS?

We create added value in the 3 main business stages, from technology architecture and
website development consultancy to quality traffic generation and after sales service.

We work as strategic partners to ensure your long-term project growth and sustainability.

SOLUCIONET Scheme. Digital Channels as a Service.

2. About Us

6
At Solucionet we are committed to our team members, which is precisely what has enabled
us to create a company whose culture is focused on enjoying our work and getting results.
Rather than just a company, we are now a community that helps accelerate our clients'
digital businesses throughout the region.

Commercial Director: Alejandro Riener

Founder: Andrés Huczneker 10 years+ in digital projects and
10 years+ in the industry - ex platforms. Ex Prisma - Emailage.
Mercadolibre.

IT Director: Kevin MacFarlane

10 years+ of IT experience - Ex Glamit.
Operations Director: Vanesa Iglesias
15 years+ managing Operation >8000
people. Ex Prisma and Ecommerce
platform director.

Marketing Manager: Luisa Reyes

7 years+ in the major marketing
companies of LATAM. Ex Wunderman &
Co-Founder: Alan Meller Galicia y HSBC bank marketplace.
CFO Solucionet. CEO Motomel SA.

7
CS Manager: Ilanit Kejsefman
5 years+ of experience
Marketplace management.
Ex Mercadolibre. Operations Manager: Mateo Figueroa
10 years+ of experience in operations and
processes. Ex Volkswagen.

Catalogue Manager: Melina Libsfraint

4 years+ of experience accompanying Commercial Manager: Micaela Ramunni
TOP sellers to optimize catalogues and 10 years+ of experience in negotiations
processes. Ex Blue Star Group. and digital projects for Tier 1 companies.
Ex Falabella, Walmart and Dafiti.

Commercial Head: Nahuel Paredes

10 years+ in digital businesses. Ex Vtex Head e-Shops: Luisana Mejías
and Andreani. 4 years+ as luxury brand manager in
ecommerce. Ex Glamit.

8
Head of BizDev: Jeremías Tvethe Head of Marketing: Antonella Caruso
10 years+ developing new businesses. Ex 8 years+ in communication, marketing,
Prisma, VISA & Teleperformance. and press. Ex AMDIA, Vtex and
Mercadolibre.

9
3. IMPLEMENTATION
Scope of Solucionet implementation

The main objective of the current project is to develop Minelab's digital presence in Chile.
To this end, we developed a Full commerce model that includes:

1. Importation of products
2. Implementation of marketplaces, starting with Mercadolibre.
3. Digital marketing strategy
4. Development and operation of Minelab's own e-shop (optional).

3.1 Importation
Solucionet has chosen Andes Logística as a partner in Chile, which assists us with the
warehousing tasks. At a conceptual level, the importation service is divided into 3 parts:

● Importation: A ComEx agent will provide advice on and lead imports and will
ensure that goods are transported from origin and cleared efficiently.
● Logistics and Supply Chain: Solucionet's Supply Chain team will coordinate
logistics and supply within the country.

● Administration and Finance: our team will handle invoicing and accounting
through our companies.

In this connection, it is important to underscore the fact that Solucionet does not mark up
the transactional costs or taxes associated with the importation operation. International and
national logistics are outsourced by Solucionet to one of its specialized partners. The
associated costs such as taxes, import tariffs, customs duties, international and domestic
freight, warehousing, etc. will be passed on to the customer directly and transparently.

The importation fee covers the total coordination of imports, and a fixed amount is payable
for each importation.

Breakdown of operating costs associated with importation

Item Without VAT USD Price

Airfreight quoted on 7-April-22 (Uruguay- Chile) USD 10080 ( VAT exempt)

10
Due carrier USD 100

IMO (Surcharge on hazardous goods) USD 200

Hdl (Handling) USD 110

Unstuffing USD 122,10

Airport charges USD 80
Cargo manifest USD 70 (VAT exempt)
Brokerage 0,30% over CIF value (min USD 180)
Import duties 6% over CIF value
Import taxes (VAT) 19% over CIF Value + duties
Ground shipping airport - warehouse (3600kg) USD 300
Warehousing
Item USD price without VAT
Cost of warehousing service USD 80 (a minimum of 7 days)
Cost per m3/pallet USD 18
In/ Reception service (pallet) USD 20 per entry and re-entry
Pallet revision(counting) USD 10
Out/ Shipping service USD 20 per shipment
FULL Mercadolibre delivery USD 80
Order preparation USD 9,00
Picking per pallet USD 7,00
Picking per box USD 2,00
Picking per unit USD 0,10
Label sticking USD 0,45
Label issuance USD 0,45
Inner label sticking USD 0,45

For air freight, an estimated USD 2.80 x kg/vol can be considered.

Note that importation and freight costs are subject to constant variations and should be
used as a benchmark.

Both charges and commissions for services will be settled separately.

11
 3.2. Marketplace Management

Mercadolibre has become synonymous with #Ecommerce Latam after consolidating its
position as one of the 10 most visited websites in the world and competing with giants from
all over the planet in the digital arena.

At Solucionet we see this as a unique opportunity for companies with competitive products
like yours. Hence, we have designed a tailor-made solution not only to take advantage of the
channel, but also to do so in a fast and effective way by providing all the tools we have
acquired over the years and the resources to implement a successful strategy for each
channel.

Scope and description of tasks

Area Task Description Scope

Logistics and operations Notification of low delivery

performance of POs on Amazon as
per possible chargebacks.

Creation of tickets at central

vendor due to operational issues,
problems with the reception of
POs, cancellation of appointments,
return of POs, no collection of POs
or any other logistics area.

Finance and payments Creation of tickets for overdue

payments.

Creation of claims for missing or

undelivered units.

Creation of tickets for payment

follow-up when a claim is rejected.

Catalogue and content Creation of titles, bullets, and

optimized descriptions with
general information.

New products uploading into the

platforms with details provided by
the client (up to 25 per month).

Content optimization of existing

products.

Creation of tickets due to errors in

the catalogue or product.

12
 Creation of brand stores.

Ensuring appropriate content

uploading or error correction.

Creation of families and variations

in each product (gloves and
dungarees size and color).

Reactivation of products with low

sales due to pricing or catalogue
errors (SKU, bar code, price).

Reports Monthly report on results vs target.

Advertising and promotions Handling and optimization of

Amazon advertising, designing
campaigns and reviewing
performance.

Information supply: ACOS

objective, available $. Prioritizing
styles and any form of learning.

Brand Registry handling for

Amazon and MeLi.

Creation of a promotional calendar

for events such as Prime Day,
Buen fin and Hot Sale in MEX and
suggested promotions.

Monthly report on advertising

results.

Uploading of promotions and

discount coupons.

Suggested weekly inventory

replenishment on MeLi.

Recommendation for an events

calendar on MeLi.

Market research report

Sales Analysis
Unique products in the market, identification of the best-selling products with the highest
returns, best-selling products in units and Mercado Libre's sales.

13
Market Size
Identification of the largest shops in each category, product share, brand share and average
sale by product, category, and brand.

Final Report
Reports will be produced showing insights into visualizations, opportunities for new
products and categories, comparisons with current shops and catalogue improvement.

3.3 MARKETING
The #DataDriven model to ensure business success

We are data-driven, we are results-driven.

The definition of objectives is the first step for decision making at commercial and strategic level. As
a starting point of the project, we define the main KPIs and measure their evolution in real time,
executing the following basic configurations of the measurement system:
● Configuration of all measurement tools (Google analytics, Facebook pixels, account linking,
Google tag manager, etc).
● Configuration of dashboard for real-time monitoring of the main social listening topics.
● Definition of the ongoing reporting structure on the evolution of KPIs.

Social Media & Web Performance Monitoring

We review and optimize the Key Metrics of cross digital platform performance (websites and
social networks), focusing on content and user behavior through the different stages of the
funnel and conversion rate optimization.

Metrics Variation

Users

Audience Sessions
DoD
New vs returning users MoM
YoY

Traffic Behavior (Day, Device, Channel, +

Demographics)
Acquisition Average.
Campaign Behavior

Behavior Page Views

14
 Avg. Time on page

Bounce Rate

Top Post by engagement rate

Add to cart

Initiate Check-out
Purchase

Purchase

% Abandoned Cart

Conversion Rate

How to boost sales? Through our growth marketing strategy

We are experts in growth marketing for ecommerce and through our performance,
automation, and technology solutions, we guarantee the increase of ROAS, optimizing the
digital business positioning and conversion.

Creative production, data, and personalization.

We have 1.5 seconds to capture users' attention, so content is key to engaging our target
audience.

We increase ROI by creating automated customer navigation, customized content, and

scalability in the generation of communication pieces for campaigns (posts, banners, email
pieces), adapted to the aesthetic values of the brand and design manuals.

What does our proposal include in terms of content ?

● Design of up to (40) graphic pieces per month for performance campaigns

(Banners/Post/Amazon Display and DSP).
● Design of up to three (20) pieces per month for networks (Instagram/Facebook) and
their adaptation to stories format.
● Design of up to 5 banners per month for the website.
● Design of up to 5 email pieces per month for the email marketing strategy.
● Design of up to 10 pieces per month for physical points of sale (B2B).

How do we scale it up?

15
Paid Media Strategy

We propose, implement, measure, and optimize by ensuring learning and the continuous
improvement of results.

¿En qué consiste nuestro servicio de gestión de paid media? What do we offer through our
paid media management service? What does our paid media management service offer?

● We implement performance campaigns on social media (Facebook and Instagram

Ads), Google Ads (Search, Display and Shopping), and other digital media.
● We propose actions on featured products, growing categories, and make
recommendations about products with better performance to apply to the
advertising strategy.
● Strategy and implementation of Mercadolibre campaigns (Product Ads).
● We generate weekly sprints for analysis of results.
● We develop dashboards to track results in real-time.
● We provide weekly and monthly cross media/actions reporting.

Email Automation Strategy

We develop email automation flows and push notifications throughout the entire consumer
journey, which enables us to accompany the user, reducing the rate of abandonment of the
purchase process and increasing conversion.

What do we need to achieve?

The creation of an on-site retention strategy based on different purchase and recovery
incentives.

16
How do we classify our customers?
Based on an RFM model that considers the value that the customer assigns to the business
rather than the consumer's behavior.

SEO

Analysis and recommendations to achieve maximum optimization of organic positioning.

● Quarterly general website audits.

● Monthly consultancy regarding the main SEO variables and organic traffic behavior.
● SEO Content recommendations.
● Link Building recommendations.
● SEO optimization proposals for e-commerce (catalogue, tags, content).

Minelab Media Kit: What can we offer in terms of audiences and formats?

17
Audiences
Analysis and definition of the different audience clusters that enrich the value and business
proposal, based on Minelab's user data.
Platforms
Design of a strategy based on the availability of cross-device space and audience behavior.

Cross Funnel Solutions

Proposal of Awareness, Consideration and Conversion solutions for Sellers.

Formats
Definition of high impact formats for each target stage.

Placements
Analysis of prominent locations based on the behavior of users in the marketplaces and
their navigation through the website by means of heat maps.

Special Projects
In accordance with the calendar established by the marketing team and actions that
encourage consumption.

(*) To quote in Phase 2.

3.4 E-shops management

It is possible to offer the best development in the world, but without constant work and a
marketing strategy, it will never become a scalable business. Our distinctive feature at
Solucionet lies precisely in this area, operating digital businesses, and to this end we have
developed our vertical E-shop.

The main operational functions include:

● Online shop management (UX / UI review, banner uploading, promotions

configuration, terms and conditions update, image management and stock control).
● IT: hours of support, bug tracking, evolution, usability, integration with marketplaces /
systems, configuration of payment methods and shipping.
● Propose the ideal assortment for each category, define relevant filters, review
information, and ensure consistency in content quality.
● Analysis of existing technologies on the website and of functional and technical
requirements to identify the necessary integrations to be developed and
implemented.

18
 ● Development of business assessment matrix.
● Catalogue and content management: SEO review and ongoing optimization of titles,
descriptions, product sheets. Up to 200 new SKUs per month.
● Market analysis to detect opportunities + Benchmark competition.
● Test, analysis and assessment of categories performance and improvement
proposals to optimize business results.
● Market analysis of the products offered in the shop.
● Offer: Defining commercial dynamics and promotions, establishing monthly and
annual calendars taking into account market and own events, implementing
dynamics, monitoring promotions and performance according to the impact on
business KPIs and targets established.
● Online dashboard with main management KPIs.

19
7. BUSINESS PROPOSAL
QUOTATION

The objective of this proposal is the opening of Minelab in Chile. To this end, a phased plan
is proposed, consisting on the one hand in the implementation in marketplaces and on the
other hand in the management of its own website.

Importation services
USD 1190 per importation service.

Business management - Marketplaces - Mercadolibre

USD 1590 + 2.5 % of the billing per month.

Integral marketing management – Own site and MELI

U$D 2490 + 5% on investment in the media per month (investment in media is not included).

E-shops management
USD 1590 + 2,5 % of billing per month (investment in media is not included). Logistics costs
and channel attention are not included.

Considerations

● Values are expressed in US dollars.

● The quotation is based on the requirement. It may be subject to modifications due to changes in the
original requirement and prior acceptance by the client
● The quotation is valid for 15 calendar days from the date of submission
● It does not include investment in digital media.
● It does not include the email marketing tool to be quoted in stage 1

20