MARKETING PLAN

QUESTION 3

STRATEGIC FOCUS AND PLAN

Mission: As earlier mentioned the mission of our humble establishment as earlier

mentioned is to is to establish the most reputable salad bar in Ontario and other
provinces in Canada and the US where we intend opening in the future. After all the
factors that may possibly hinder us from achieving this we have decided to maintain
this mission but we have put other measures in place to ensure that the possibilities
of the earlier mentioned hindrances occurring is a lot less than what it is now. We
have chosen do this by also ensuring that there would be a diversification in the
supply of our goods and services. The supply of goods and services in the bar to the
customers would not be done well enough if we do not give them an option to
choose, this we intend by ensuring that there is a diversification of products from a
variety of salads to other products like breakfast menus and snacks.We intend to
train our staff to ensure that they provide service in ways that vary from other salad
bars and restaurants, ensuring the provide services with the best possible attitudes
and make the customers satisfaction the top priority.

Vision: The mission statement clear defines our intentions on an expansion after we
have successfully gained a certain level of recognition in the province of Ontario. As a
result of this intention we continue to pursue our vision which clearly defines that
the expansion which is to occur would involve the grand opening of branches across
other provinces in Canada as well as states in the US.

Goals: The goals of our establishment involve some of the following which include:

 The provision of first class customers service as well as grade A food products on
demand

 Maintaining a first class establishment whose interior would vary in size as well
as design to that of its competitors

 Creating an avenue for innovation in the preparation and mixing of certain

salads and juices

 Establishing other branches right across other provinces as well an expansion to

the United States.

Core Competency and Sustainable Competitive Advantages: The provision of grade A

food products as well first class services given to the customers of the establishment
to the consideration of the interior design of the establishment are factors we have
considered and have put in place are different ways we consider ourselves
competent to over take all other competitors who may stand try to prevent us from
achieving our goals. After a close study of all other existing salad establishments we
have realized that more than 90% keep their interior design of the establishments as
simple making the choice of potential customers a lot easier as many do not consider
the establishments exciting spots to hang out as a result of its simplicity. We have
decided to not only consider our products presentation to be unique but also the
uniqueness of our establishments ensuring that its presentation draws individuals of
different age groups and gender.

SITUATION ANALYSIS

Industry Analysis: From the industry analysis it can be seen that the number of
establishments in the industry is far less than other industries and as a result the
level of competition varies too, but regardless the only way to truly gain some
ground in the industry is to diversify your product as well as presentation this is as a
result of the fact that the products being served can be sourced by the customers
themselves.

Competitive Analysis: For the fact that the number of establishments in this industry
maybe far less than those in other industries does not mean there is not a certain
level of competition, it does exist but the one who would gain competitive
advantage would be one who would provide services that customers are still yet to
see from other establishments in that industry.

Customer Analysis: Customers in any industry to any firm or establishment would

always be drawn to those which can provide a unique type of service, one which
would keep that entity on its radar anytime it wishes for the same type of product or
service, also noting consistency in the provision would keep these customers loyal to
that entity.

FINANCIAL PROJECTION

REVENUE EXPENSE AMOUNT($)

Revenue Year 1 450,000

Rent and Common Area (4,000)

Expenses

Operating Expenses (2,000)

 Cost of goods sold(33% of (148,500)
sales)

Depreciation (6,000)

Salaries and Wages (For 15 (7500)

working staff)

TOTAL 282,000

Recording a profit of $282,000 on the income statement.

IMPLEMENTATION PLAN

PLAN DURATION

Purchase of materials for foods products 2 weeks

which include salads and other items

Customization and redesign of building 1 month

interior

Purchase of materials for the day to day 1 month

activities of the business

Purchase of Advert space on billboards and 1 month

radio as well as Television For grand
opening

Employment of certified workers specially 1 month

trained for the provision of the company
services

TOTAL 4 months and 2 weeks

A total of 4 months and 2 weeks would be required for the establishment as well as
grand opening of the establishment.