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EXECUTIVE SUMMARY

Problem

A summary of the problem you are solving and an identifiable need in the
market you are filling.

Example: (This is just a pretend data)

The world is very much influenced with fast food especially during the
pandemic because people who are working at home doesn’t have enough
time to prepare for their meal. (Brown, 2015)

According to DOH survey last 2020, 87% of the working middle-aged

Philippine Nationals opt to avail fast food, a 5% higher than 2019 (DOH,
2020)

In Ozamiz, a lot of fast food chains closed because of the pandemic and
fewer people dine in to fast food restaurants and chose to order via
delivery app such as Food Panda or local delivery services such as
FoodDish and P&R (Reyes, 2020).

This results to a massive demand of fast food stapes which are commonly
burger, fries and milk tea. (FoodPanda, 2020)

Solution

A description of the product or service you will provide to solve the problem.

A very good solution for this is to provide a supply to the demands of the
customers. MilBurFries to-go is an online shop that provides healthy and
god quality burger, fries and milk tea that offers a free delivery for a
minimum fee.

To guarantee that the food will be delivered on time to catch up with the
tight schedule of the employees who are working at home, we guarantee
a 50% discount if the delivery fails to arrive in the exact time.

Target Market

A defined customer base who will most likely purchase the product or service.

Middle-aged professional who ae working at home residing in Ozamiz

city.

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Financial Summary

Key highlights of your financial plan that covers costs, sales, and profitability.

*(Total for the whole year) Cost

Salaries and wages PhP 10,000.00

Advertising PhP 5,000.00

Utilities PhP 5,000.00

Supplies PhP 10,000.00

Rental PhP 12,000.00

Total PhP 42,000.00

Table 1.0 Annual Operations Cost

Product Price(PhP) Projected No. Projected Projected Sales

of Items Sold Sales Per Per Annum
Per Month Month (PhP) (PhP)

Burger PhP 20.oo 100 pieces PhP 2,000.00 PhP 24,000.00

Fries PhP 15.oo 150 pieces PhP 2,250.00 PhP 27,000.00

Milk Tea PhP 30.00 75 pieces PhP 2,250.00 PhP 27,000.00

Total PhP 6,500.00 PhP 78,000.00

Table 1.1 Projected Sales

Total

Gross profit 78,000.00

Operating cost 46,000.00

Net income 32,000.00

Table 1.2 Projected Profitability

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Funding Requirements

A brief outline of the amount of money you will need to start your business.

FUNDING
Personal contribution PhP 90,000.00
Borrowing
Subsidy
Other funding
PhP 90,000.00 TOTAL RAISED
Table 1.3 Capitalization

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OPPORTUNITY

Problem Worth Solving

A thorough description of the problem or pain point you intend to solve for
your customer base.

Our Solution

A thorough description of your proposed product or service that alleviates the

problem of your customer base.

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MARKET CONSIDERATION

Target Market Strategy

Your ideal customer group that would be most likely to benefit from your
business.

Market Needs

A description of how your target market is not effectively served and how
your business fulfills a need.

Market Trends

How consumers in your target market tend to act including purchasing

habits, financial trends, and any other relevant factors.

Market Growth

The perceived potential increase or decrease in the size of your target

market.

Competition

The current alternatives or substitutes in the market that you and your
business will be competing against.

List of Competitors Location

Jollibee Bernad, Ozamiz City

Infinitea Bernad, Ozamiz City

Table 3.o List of Competitors

Our Advantages

The strategic advantage(s) that makes your target market more likely to
choose you over the competition.

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EXECUTION

Marketing Plan

An outline of your marketing and advertising strategy including costs,

advertising channels and goals.

Marketing or Advertising Strategy Cost

PhP 1,000.00
Social Media Boost
Tarpaulins & Flyers PhP 3,000.00
Total PhP 4,000.00
Table 4.o Marketing or Advertising Strategy

Sales Plan

An estimate of the number of sales you anticipate based on market conditions,

capacity, pricing strategy, and other factors.

Items or Services Offered Cost per item

Burger PhP 20.00

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Fries PhP 15.00

Milk Tea PhP 30.00

Table 4.1 Products and Services Offered

Location

Details of your physical business location and costs of operation.

The actual store will be located at La Salle St., Ozamiz City with a yearly rental
of PhP 12,000.00

Technology

An explanation of any new technology that defines your business.

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Technology Description
Air Fryer Philips Air Fryer
Color: Black
Voltage: (Volt)220-440V
Frequency: (Hertz)50Hz
Brand: Philips
Material: Plastic
Price: PhP 3,000.00

Table 4.2 Technology

Equipment and Tools

Any required production equipment or tools and the cost associated with
purchasing or renting them.

Equipment & Tools (please provide Description of Items

photo)
Air Fryer
Griller
Thong
Table 4.3 Equipment & Tools

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COMPANY AND MANAGEMENT SUMMARY

Company History and Ownership

A summary of your company’s history and how it relates to planning your

business.

The company started during the nationwide lockdown due to COVID-19

pandemic. The business is a partnership between Mr. A & Mr. B
Organizational Structure

An overview of the structure of your business including roles and

responsibilities of specific employees and the flow of information between
levels of the organization.

Table 5.0 Organizational Chart

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Job Matrix

A list of potential positions that you expect to require in order to run your
business effectively.

No. of
Key Job Job
Employees Job Specification
Personnel Description Qualification
Needed

Setting goals for

performance and College
deadlines in ways that graduate
comply with the
Manages company’s plans
team and 25 years old
Organizing workflow and above
oversees
and ensuring that
SUPERVISOR 1 the
employees understand
workflow
their duties or delegated With
in the
tasks experience in
facility
Monitoring employee supervising a
productivity and team
providing constructive Physically fit
feedback and coaching

Table 5.1 Job Matrix

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FINANCIAL PLAN
Revenue/Sales Forecast

Expected revenue and sales for the next 3 years, broken down into month-by-
month increments.

Our company estimates a growing number of 10% due to the increase of

work from home workers and employees and delay of vaccine in the
country. In the end part of 2021 and start of 2022, a vaccine is now
available in the country that is why the business had a decrease of 5% in
the total sales of the business for its 3rd year.

2020 2021 2022

PhP 72,000.00 PhP 79,200.00 PhP 75, 240.00

Table 6.0 3-year Sales Projection

Expenses

MACHINES/EQUIPMENT
USES PRICE (PHP)
USED

Air Fryer Used for frying the fries PhP 3,000.00

with lesser oil consumed

Electric Griller Used for grilling the PhP 5,000.00

burger patty.

Total PhP 8,000.00

Table 7.0 Machines & Equipment

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QUANTITY
SUPPLIES & ANNUAL TOTAL
USES PRICE (PHP) CONSUMED
ACCESSORIES EXPENSE
PER MONTH

Cooking Oil Used in 100.00 per 3 galloons PhP 3,600.00

frying the galloon
fries and
grilling
the burger
patty

Ground Beef Main 300 per kilo

ingredient
for burger
patty

Total

Table 7.1 Supplies & Accessories

LABOR SALARY PER DAY MONTHLY SALARY ANNUAL SALARY

(PHP) (WITH 4 DAYS OFF) (PHP)

Supervisor PhP 300.00 PhP 7,800.00 PhP 93,600.00

Cook PhP 200.00 PhP 5,200.00 PhP 62,400.00

Total

Table 7.2 Labor Cost

Particulars Monthly Budget (PhP) Annual Budget

Electricity 1,500.00 PhP 18,000.00

Fuel 2,000.00

Water 1,500.00

Table 7.3 Utility Expense

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Projected Profit and Loss

Year 1 Year 2 Year 3

Gross profit PhP 72,000.00 PhP 79,200.00 PhP 75, 240.00

Operating cost PhP 42,000.00 PhP 43,500.00 PhP 45,000.00

Net income PhP 30,000.00 PhP 35,700.00 PhP 30,240.00

Table 7.4 Projected Profit and Loss

Equipment Depreciation Cost

The following table shows the equipment depreciation at 10 percent

annual rate based on ten years’ useful life.

Year 0 Year 1 Year 2 Year 3

8,000.00 7,200.00 6,480.00 5,832.00

Table 7.5. Equipment Depreciation Cost

Capitalization

The following table shows the initial capital outlay required and the financing
scheme.
Building Improvement 10,000.00
Equipment 8,000.00
Operations Cost (Utility, Labor, Supplies & 50,000.00
Machiniries)
Permits and Licenses 5,000.00
Total Cash Layout, Year 0 20,000.00
Initial Investment by Owners 90,000.00
Table 7.6. Capitalization

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PAYBACK PERIOD

The following table shows the investment payback period based on the annual
income projection for the next five years. The data shows that the payback
period will be in 1.83 years. Most business venture will have a payback period
within 4 to 5 years. Yet with this project it is lesser than the minimum payback
period.

No. of years
before total initial
Cumulative
cash outlay will be Net Income Depreciation Cash Inflow
Cash Flow
recovered by
operations
Operating Cash
72,000.00 7,200.00 79,200.00 79,200.00
Flow, Year 1
Operating Cash
79,200.00 6,480.00 85,680.00 164,880.00
Flow, Year 2
Operating Cash
75, 240.00 5,832.00 81,072.00 245,952.00
Flow, Year 3
Table 7.6. Payback Period

Return of Investment

Total Net Income PhP 226,440.00

No. of Years 3
Average Annual Return
PhP 75,480.00
(Total Bet Income/ No. of years)
Investment PhP 90,000.00
ROI (Annual)
83.87%
(Average Annual Return/Average Investment)
Table 7.7. Return of Investment

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