LinkedIn

Lessons Marketing Solutions Fundamentals Certification Practice Test

20 minutes Fundamentals

Practice Test
33% complete 1 of 3 lessons

Introduction 
Overview Sorry, you did not pass the quiz.
Practice Test Your score:
9 of 20 Correct (45%)
75% (at least 15 of 20) needed to pass
What's Next
Elapsed time:
13 minutes

Hide Answers

Question 1:  Incorrect answer

Boosted posts are billed through your LinkedIn Page.

 FALSE
 TRUE

Question 2:  Incorrect answer

Which factors does LinkedIn consider when determining auction winners? Select all that
apply.
1

 None of these
 Vertical
 Competitive bid
 QualityMarketing
LinkedIn score Solutions Fundamentals Certification Practice Test
High
 20 click through
minutes rate (CTR)
Fundamentals

Question 3:  Incorrect answer

Hiroshi
33% is starting to create his ad creatives. Which steps should he take? Select1 ofall
complete that
3 lessons

apply.

 Preview his ads

Introduction
 Upload new multimedia
 Fill in the details
Overview
 Collect his ad content

Question 4:  Correct answer

Practice Test
Henrietta is starting to create her ad creative. How many images can she upload to the
media library at a time?
What's Next
 One image
 Two images
 Three images
 Five images
 Four images

Question 5:  Incorrect answer

According to LinkedIn, how many different ad creatives should you include in your first ad
campaign?

 4 to 5
 6 to 7
 1 to 2
3

1
Question 6:  Incorrect answer
What can someone with the Creative Manager role do in Campaign Manager?
 Oversee overall account actions, including managing users, creating campaigns, and
editing campaigns
 View and
LinkedIn downloadSolutions
Marketing campaignFundamentals
data and reports
Certification Practice Test
Create
 20 minutesand Fundamentals
edit campaigns
 Edit and add new creatives
 Change billing details
33% complete 1 of 3 lessons

Question 7:  Correct answer

Can you exclude existing customers when you run a Contact Targeting campaign?
Introduction
 No
 Yes
Overview

Question 8:  Incorrect answer

Andrea
Practicewants
Test to reach more members with similar professional characteristics. What
should she consider? Select all that apply.

What's
 LeadNext
Gen Forms
 Audience Expansion
 Website Retargeting

Question 9:  Incorrect answer

What can someone with the Campaign Manager role do in Campaign Manager?

 Change billing details

 View and download campaign data and reports
 Create and edit campaigns
 Oversee overall account actions, including managing users, creating campaigns, and
editing campaigns
 Edit and add new creatives

Question 10:  Correct answer

How does the AND-OR feature work?
1

 Both "AND" and "OR" expand the audience

 "AND" increases to include members who meet one criterion or another while "OR"
narrows and further refines targeting
 Both "AND" and "OR" narrow the audience
LinkedIn Marketing Solutions Fundamentals Certification Practice Test
 "AND" narrows and further refines targeting, while "OR" increases to include members
20 minutes
who meet one Fundamentals
criterion or another

Question 11:  Incorrect answer

33% complete 1 of 3 lessons
What is a Carousel Ad?

 An ad format that allows you to promote your message directly in the LinkedIn feed
Introduction
 An ad format that creates an interactive story with swipeable series of cards in the
LinkedIn feed
 An ad format that consists of a headline, brief text, and an optional image and
Overview
appears on the right rail on desktop

Question 12:  Correct answer

Practice Test
A mix of organic and paid content can increase the likelihood of conversion by 61%.

What's
 TRUENext
 FALSE

Question 13:  Correct answer

Why is it useful to leverage your own data when building target audiences? Select all that
apply.

 Connect with qualified prospects

 None of these
 Reach existing customers
 Engage with members who have interacted

Question 14:  Incorrect answer

Under Consideration in Campaign Manager, which objectives can you choose? Select all
that apply.

 Lead generation 1

 Engagement
 Website visits
 Video views
 WebsiteMarketing
LinkedIn conversions
Solutions Fundamentals Certification Practice Test
Brand
 20 awareness
minutes Fundamentals
 Job applicants

33% complete
Question 15:  Incorrect answer 1 of 3 lessons

If your ad is rejected, which ad formats can you edit directly in Campaign Manager?
Select two.

Introduction
 Video Ads
 Direct Sponsored Content Ads
Overview
 Thought Leader Ads
 Text Ads
Practice Test LinkedIn Page posts
 Sponsored
 Event Ads

What's Next
Question 16:  Correct answer
What can someone with the Account Manager role do in Campaign Manager?

 Oversee overall account actions, including managing users, creating campaigns, and
editing campaigns
 View and download campaign data and reports
 Change billing details
 Create and edit campaigns
 Edit and add new creatives

Question 17:  Correct answer

LinkedIn ad formats are broadly divided into which four categories? Select four.

 Conversion Ads
 Text Ads
 Lead Gen Forms
1
 Considerations Ads
 Sponsored Messaging
 Awareness Ads
 Dynamic
LinkedIn Ads
Marketing Solutions Fundamentals Certification Practice Test
Sponsored
 20 minutes Content
Fundamentals

Question 18:  Incorrect answer

You complete
33% do not need a LinkedIn Page to set up a LinkedIn Ads campaign. 1 of 3 lessons

 TRUE
 FALSE
Introduction

Question 19:  Correct answer

Overview
There are 3 advertisers bidding in the auction. Advertiser A bids $12 and has a relevancy
score of 4. Advertiser B bids $8 and has a relevancy score of 9. Advertiser C bids $4 and
has a relevancy score of 3. Which advertiser wins the auction?
Practice Test

 None of them
 Advertiser
What's Next A
 Advertiser C
 Advertiser B

Question 20:  Correct answer

The Insight Tag is a prerequisite for Website Retargeting.

 FALSE
 TRUE

Next
What's Next