Certification Exam Linkedin Ads Test Answer

LinkedIn
Lessons Marketing Solutions Fundamentals Certification
60 minutes Fundamentals
Certification Exam
50% complete 1 of 2 lessons
Introduction 
Overview You have passed the quiz!
Certification Exam Your score:
48 of 60 Correct (80%)
What's Next 
Elapsed time:
55 minutes
60 of 60 questions answered
Hide Answers
Question 1:  Correct answer

People can only find your LinkedIn Page through search.
 FALSE
 TRUE

Alicia manages campaigns to sell security software to IT decision makers in the US. What
1
steps should she take when she sets up campaign targeting? Select all that apply.
 Choose the job function for decision makers
 Pick specific relevant skills
LinkedIn Marketing
 Select US Solutions Fundamentals Certification
as the location
Exclude
 60 minutes certain job seniorities who are not decision makers
Fundamentals

50%
Whatcomplete
is cost cap bidding?
1 of 2 lessons
 Set a maximum cost per key result

Introduction
 Get the most results with your bid while controlling your bid in the auction
 Get the most results possible with your full budget
Overview
How many members does LinkedIn have?
Certification Exam
 750 million
 More than 900 million
What's Next 
 500 million
 Less than 250 million
Question 5:  Incorrect answer

Louis is looking to reach decision makers at IT companies. How should he target? Select
all that apply.
 Years of experience
 Age
 Seniority

Which factors does LinkedIn consider when determining auction winners? Select all that
apply.
 High click through rate (CTR)

1
 Vertical
 Quality score
 Competitive bid
 None ofMarketing
LinkedIn these Solutions Fundamentals Certification
Jason bids $5. Claire bids $4. Jason will win the auction and pay $5.
 TRUE
 FALSE
Introduction
Joanna is developing her win-back strategy, focused on converting previous customers
who stopped using the brand. Which targeting method is recommended?
Overview
 Company Targeting
Certification Exam
 Contact Targeting
What's Next
Question 9:  Correct answer 
Which are Matched Audience Targeting types? Select all that apply.
 Retargeting
 Email Contact Targeting
 Account Targeting
 None of these

What is the media library?
 A repository of ads live on LinkedIn now

 A repository of stock imagery to help you create ad campaigns
 A single location for uploading, managing, removing, and selecting media for ad
creation
 A repository of LinkedIn Live Events
1

Ana wants to expand her reach beyond her current audience. Which Matched Audience
should she consider? Select all that apply.
LinkedIn Marketing Solutions Fundamentals Certification

 Company Targeting
 Website Retargeting
 Contact Targeting

If your ad is rejected, which ad formats can you edit directly in Campaign Manager?
Select two.
Introduction
 Event Ads
Overview
 Video Ads
 Direct Sponsored Content Ads
 Sponsored Exam
LinkedIn Page posts
Certification
 Text Ads
 Thought Leader Ads
What's Next 

Louisa noticed she is not spending her campaign budget. What should she consider
doing? Select all that apply.
 Use LinkedIn Audience Network

 Use Automated Bid
 Set more competitive bids
 Enable Audience Expansion
 Change her ad creative
 Reduce her bid

How long does it take for ads to be reviewed?
 On average, 24 hours, but it may take longer during high-volume periods

1
 On average, 48 hours, but it may take longer during high volume periods

Members need to leave the LinkedIn platform if they want to read and download content
from a Document Ad.

 TRUE
 FALSE
Introduction
What does every LinkedIn Ad campaign start with?
Overview
 A budget
 An objective
Certification Exam
 An audience
 A report
What's Next 
Which targeting attributes are inferred?
 Education
 Demographics
 Job Experience
 Company
 Interests and Traits
 Location
 Language

What are the types of paid media admins? Select three.
 Page admin
1
 Demand Gen manager
 Landing Pages manager
 Sponsored Content poster
 Lead Gen Forms manager

A mix of organic and paid content can increase the likelihood of conversion by 61%.
 FALSE
 TRUE

Introduction
Which targeting attributes are provided by members? Select six.
 Job Experience
Overview
 Location
 Interests and Traits
Certification Exam
 Education
 Gender
What's Next 
 Company
 Language
 Age

Carlos plans to use 5,000 email contacts to run a Contact Targeting campaign. Does this
align with LinkedIn's best practice?
 No, LinkedIn recommends a minimum of 10,000 email contacts

 Yes, LinkedIn recommends at least 5,000 email contacts
 No, LinkedIn recommends no fewer than 4,000 email contacts

According to LinkedIn, what is the first step to use LinkedIn Ads?
 Set up your LinkedIn Page

1
 Post to your network
 Create your first ad campaign
You do not need a LinkedIn Page to set up a LinkedIn Ads campaign.

 TRUE
 FALSE

Document Ads allow you to promote only ungated documents, such as papers, slides, or
eBooks.
Introduction
 TRUE
 FALSE
Overview
What is the minimum target audience size allowed on the platform?
Certification Exam
 100 members
 1,000Next
What's members 
 500 members
 300 members

Which billing options are available with LinkedIn Advertising? Select all that apply.
 Monthly invoicing
 Credit card
 Insertion order
 None of these

What can someone with the Account Manager role do in Campaign Manager?
 View and download campaign data and reports

 Change billing details 1
 Create and edit campaigns

 Edit and add new creatives
 Oversee overall account actions, including managing users, creating campaigns,
and editing campaigns
Francois recently created his company's LinkedIn Page. According to LinkedIn, how many
followers does his Page need to have to start having exponential growth?
 50 followers
 250 followers
Introduction
 150 followers
 200 followers
Overview
 100 followers

Certification Exam
Sonya is using Website Retargeting to recapture her visitors' interest. Which ad format
should she consider? Select all that apply.
What's Next 
 Retarget with tailored Sponsored Content
 Retarget with personalized Sponsored Message
 Retarget with the same ad creative

Juliette wants to capture her audience's attention. She has a limited number of images.
Does this limit her potential to have a mix of ad creatives?
 No
 Yes

Fernando wants to pay with monthly invoicing. What is the minimum monthly spend?
 There is no minimum
 $5,000 USD per month for 3 of the last 12 months
1
 $1,000 USD per month
 $3,000 USD per month for 2 of the last 12 months

LinkedIn recommends that you start low and optimize to find your ideal bid.
 FALSE
 TRUE

You can upload up to 300,000 contacts for Contact Targeting.
Introduction
 TRUE
 FALSE
Overview

Certification Exam
William has low impressions on his campaigns. Which tactics should he consider using to
increase his reach? Select five.
What's Next 
 The OR feature
 Suggested targeting
 LinkedIn Audience Network
 Forecasted audience
 The AND feature
 Audience Expansion

What is a Text Ad?
 An ad format that allows you to promote your message directly in the LinkedIn feed
 An ad format that consists of a headline, brief text, and an optional image and
appears on the right rail on desktop
 An ad format that creates an interactive story with swipeable series of cards in the
LinkedIn feed
1
Leo launched a new ad campaign. After looking at the campaign performance in
Campaign Manager, he wants to improve his ad creative. What should he do?

 Change one element at a time
 Change two elements at a time
 Completely overhaul the ad creative

Greg wants to optimize his ad campaigns with Audience Insights. How can Audience
Insights help him?
Introduction
 Reach engaged audiences

Overview
 Tailor his ad campaign
 None of these
 All of theseExam
Certification
 Refine his audience
What's Next 
Under Consideration in Campaign Manager, which objectives can you choose? Select all
that apply.
 Website conversions
 Video views
 Lead generation
 Brand awareness
 Job applicants
 Website visits
 Engagement

Why is it useful to leverage your own data when building target audiences? Select all that
apply.
1
 Engage with members who have interacted
 Reach existing customers
 Connect with qualified prospects
 None of these

A LinkedIn Page is where you can communicate with your followers who are current and
prospective customers.

 TRUE
 FALSE
Introduction
Henrietta is starting to create her ad creative. How many images can she upload to the
media library at a time?
Overview
 Two images
Certification
 Four images Exam
 One image
 Five Next
What's images 
 Three images

What can someone with the Campaign Manager role do in Campaign Manager?
 Change billing details

 Oversee overall account actions, including managing users, creating campaigns, and
editing campaigns
 Edit and add new creatives
 Create and edit campaigns

According to LinkedIn, what are the three main reasons it’s an effective advertising
solution? Select all that apply.
1
 Right engagement
 Right audience
 Right message
 Right environment
What is LinkedIn Audience Network?
 Use this demographics tool to refine your targeting strategy
 Serve your ads on LinkedIn's trusted network of third-party publishers where LinkedIn
audiences engage
Introduction

Juan needs to create a sponsored content post. Which type of access does he need on
Overview
the company's LinkedIn Page?
Certification
 Demand Gen Exam
manager
 Lead Gen Forms Manager
 Advertising
What's Next manager 
 Sponsored Content poster
 Landing Pages manager

Sophie is working on her ads' creative design. Which elements should she consider while
developing ad creatives for LinkedIn? Select all that apply.
 Use bold, complimentary colors and shapes

 Use a clear font
 Find or create surprising or unexpected photos
 Use negative space

Santosh is launching his first ad campaign on LinkedIn and he's resource constrained.
What should he consider as he designs his ad creative? Select all that apply.
1
 Use a variety of formats to pique his audience's interest
 Reuse content he already has
 Use the same image with different headlines to create more than one ad creative
quickly
 Develop a strong video ad campaign

What can someone with the Creative Manager role do in Campaign Manager?
 Oversee overall account actions, including managing users, creating campaigns, and
editing campaigns
Introduction
 Create and edit campaigns
 Change billing details
Overview
 Edit and add new creatives
Certification Exam
James has a large audience size and low delivery. What could he do to increase
delivery? Select three.
What's Next 
 Enable Audience Expansion

 Use the AND-OR feature
 Review content
 Review bids
 Review bid strategy

Sam wants to drive people from consideration to conversion. Which Matched Audience
should he consider?
 Contact Targeting
 Company Targeting
 Website Retargeting
Question 51:  Correct answer 1

How long do contact lists take to process?
 48 hours
 12 hours
LinkedIn
 24 hoursMarketing Solutions Fundamentals Certification
36minutes
 60 hours Fundamentals

50% complete Manager, which 2 metrics are associated with Brand Awareness?1 of
In Campaign
2 lessons
Select
two.
 Video views
Introduction
 Website conversions
 Lead generation forms
Overview
 Impressions
 Reach
Certification
 Engagement Exam
with posts
 Website visits
What's Next 
How does the AND-OR feature work?
 Both "AND" and "OR" narrow the audience

 "AND" increases to include members who meet one criterion or another while "OR"
narrows and further refines targeting
 "AND" narrows and further refines targeting, while "OR" increases to include
members who meet one criterion or another
 Both "AND" and "OR" expand the audience

What is a Single Image Ad?
 An ad format that allows you to promote your content directly in the LinkedIn feed
 An ad format that creates an interactive story with swipeable series of cards in the
LinkedIn feed
1
 An ad format that consists of a headline, brief text, and an optional image and
appears on the right rail on desktop
According to LinkedIn, what are 2 ways to improve your targeting strategy?

 Impressions and clicks
 Awareness and conversion
 Reach and relevance

What is Campaign Manager?
Introduction
 LinkedIn's ad management platform where you can create, launch, and evaluate the
performance of your LinkedIn ad campaigns
 LinkedIn's ad management platform where you can only review campaign
Overview
performance
 LinkedIn's ad management platform where you can only make revisions to ads
Certification Exam
Javier created a campaign and he wants to narrow his audience. He is targeting by job
What's Next 
title. Can you exclude job function or seniority?
 No
 I don't have enough information
 Yes

Tomas is recruiting and wants to reach job applicants for a specific role. According to
LinkedIn, which Sponsored Content ad format should he use?
 Event Ads
 Video Ads
 Thought Leader Ads
 Single Image Ads
 Carousel Ads
 Document Ads
1
What does the AND-OR feature do? Select all that apply.

 Expands audience
 Test different ad creatives
 Narrows audience

Which ad types are considered Sponsored Content? Select all that apply.
Introduction
 Thought Leader Ads
 Single Image Ads
 Carousel Ads
Overview
 Event Ads
 Video Ads Exam
Certification
 Document Ads
What's
Next Next 
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LinkedIn

Lessons Marketing Solutions Fundamentals Certification

Question 1:  Correct answer

Question 2:  Correct answer

Question 3:  Correct answer

 Set a maximum cost per key result

Question 5:  Incorrect answer

Question 6:  Correct answer

 High click through rate (CTR)

Question 10:  Correct answer

 A repository of ads live on LinkedIn now

Question 11:  Correct answer

LinkedIn Marketing Solutions Fundamentals Certification

Question 12:  Correct answer

Question 13:  Incorrect answer

 Use LinkedIn Audience Network

Question 14:  Correct answer

 On average, 24 hours, but it may take longer during high-volume periods

LinkedIn Marketing Solutions Fundamentals Certification

50% complete 1 of 2 lessons

Question 18:  Correct answer

LinkedIn Marketing Solutions Fundamentals Certification

Question 20:  Incorrect answer

Question 21:  Incorrect answer

 No, LinkedIn recommends a minimum of 10,000 email contacts

Question 22:  Correct answer

 Set up your LinkedIn Page

LinkedIn Marketing Solutions Fundamentals Certification

Question 24:  Correct answer

Question 26:  Incorrect answer

Question 27:  Correct answer

 View and download campaign data and reports

 Create and edit campaigns

Question 29:  Correct answer

Question 30:  Correct answer

Question 31:  Correct answer

Question 32:  Correct answer

Question 33:  Incorrect answer

Question 34:  Incorrect answer

Question 35:  Correct answer

LinkedIn Marketing Solutions Fundamentals Certification

Question 37:  Correct answer

 Reach engaged audiences

Question 39:  Correct answer

LinkedIn Marketing Solutions Fundamentals Certification

50% complete 1 of 2 lessons

Question 42:  Correct answer

 Change billing details

Question 43:  Correct answer

Question 45:  Correct answer

Question 46:  Correct answer

 Use bold, complimentary colors and shapes

Question 47:  Incorrect answer

Question 48:  Correct answer

 Enable Audience Expansion

Question 50:  Incorrect answer

Question 51:  Correct answer 1

Question 52:  Correct answer

 Both "AND" and "OR" narrow the audience

Question 54:  Correct answer

LinkedIn Marketing Solutions Fundamentals Certification

50% complete 1 of 2 lessons

Question 58:  Correct answer