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Lessons Content and Creative Design Certification

60 minutes Content and Creative Design

Certification Exam
50% complete 1 of 2 lessons

Introduction 
Overview You have passed the quiz!
Certification Exam Your score:
58 of 60 Correct (96%)

What's Next 
Elapsed time:
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60 of 60 questions answered

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Question 1:  Correct answer

Karin is scheduling her content posts to reach decision makers when they’re most
engaged on LinkedIn. When should she post during the week? Select all that apply.

 Weekends
 Just once a week
 Evenings
1
 Workday
Question 2:  Correct answer
What can Liesel do with her Page Analytics insights? Select all that apply.

LinkedIn Content and Creative Design Certification

 See what people are saying about her brand
60 minutes Content and Creative Design
 Benchmark her competitors
 Understand her brand's professional community

50% complete 1 of 2 lessons

Question 3:  Correct answer
Alfred is thinking about including video in his content strategy. Select three ways he can
leverage video.
Introduction
 Pre, during, and post events coverage
 One-size-fits-all approach videos
Overview
 Product demos
 Brand stories
Certification Exam
 Sales pitch videos

What's Next
Question 4:  Correct answer 
On the LinkedIn platform, video is 5 times more likely to start a conversation than any
other content type.

 True
 False

Question 5:  Correct answer

Select two reasons why LinkedIn recommends it's important to define your goal when
creating your LinkedIn Page.

 To inform your community about it

 To select it during the set-up process
 To build your organic strategy around it

Question 6:  Incorrect answer

Louisa is designing her ads for LinkedIn. What are the main components that she should
1
consider? Select all that apply.
 Copy
 Imagery
LinkedIn
 TestingContent and Creative Design Certification
Format
 60 minutes Content and Creative Design

Question 7:  Correct answer

50%
Ivancomplete
1 of 2 lessons
wants to create several LinkedIn ads to promote a new report. He should mix up the
format of the content, including using Carousel and Video Ads.

 False
Introduction
 True

Overview
Question 8:  Correct answer
On the Page Analytics dashboard you can check the member profile of each specific
follower as well
Certification as the aggregated followers’ demographics.
Exam

 True
What's
 FalseNext


Question 9:  Correct answer

What is the direct result of focusing only or mostly on conversion? Select all that apply.

 A large component of the audience journey is missed

 The number of Page followers decreases
 The opportunity for a longer-term, and far greater, business impact is missed
 The conversion rate increases

Question 10:  Correct answer

Research shows that B2B content achieves more influence when it’s shared on LinkedIn
and across other social platforms.

 True
 False
1

Question 11:  Correct answer

Alicia sees that engagement with her LinkedIn ads is lower than expected. Which two
strategies can she use to make the visuals on her ads have a thumb-stopping moment?

LinkedIn Content and Creative Design Certification

 Add shapes to her images
60 minutes Content and Creative Design
 Use photos of real people
 Use monochrome images
50% complete 1 of 2 lessons

Question 12:  Correct answer

Why is organic content a complement of paid media?

Introduction
 It increases reach among new audiences that paid media cannot reach
 It is a tool to gain the trust of potential customers exposed to paid media
Overview
 It is a way to substitute part of the paid media efforts with free advertising

Question 13:  Correct answer

Certification Exam
Alexandra is creating her company’s LinkedIn Page. What should Alexandra do prior to
creating a LinkedIn Page?
What's Next 
 Start posting immediately
 Let her Page build a follower base of customers before she makes her first post
 Define her goals to inform her content strategy
 Start a two-way conversation based on the hashtag feed

Question 14:  Correct answer

What are two advantages of building a content strategy for your company that balances
brand and demand?

 Achieving greater ability to set product prices

 Driving long-term growth and profit
 Generating an immediate and trackable response

Question 15:  Correct answer

Which drives a higher conversion rate (CVR)?
1

 No call-out in the copy

 A call-out at the beginning of the copy

Question 16:  Correct answer

LinkedIn Content and Creative Design Certification
Javier is looking for quick engagement from his professional community on his
60 minutes Content and Creative Design
company’s LinkedIn Page. Which tactic should he use?

 A Lead Gen Form

50% complete 1 of 2 lessons
 A thought leadership piece
 A poll

Introduction
Question 17:  Correct answer
80% of Sponsored Content engagement comes from mobile devices.
Overview
 True
 False
Certification Exam

Question 18:  Correct answer

Cameron wants to create a Showcase Page. What would be the first step?
What's Next 

 Establish a clear and consistent strategy for the Showcase Page that aligns with his
company's overall page hierarchy, including community size and needs
 Come up with the Showcase Page's name
 Develop the content that will go into the Showcase Page, ensuring it aligns with the
community size and needs

Question 19:  Correct answer

Maria would like to work for a tech company, so she starts following a range of
companies in that industry. Where would she go to find the company’s mission, vision,
and values?

 The Products tab

 The People tab
 The Posts tab
 The About tab
1

Question 20:  Correct answer

When comparing organic content and paid media, which statement is accurate based
on LinkedIn's description?

LinkedIn Content and Creative Design Certification

 Organic content is less effective than paid media in driving brand awareness
60 minutes Content and Creative Design
 Organic content consists of posts while paid media includes digital banners and video
ads
 Organic content helps you engage with an audience that already knows your brand
50% complete 1 of 2 lessons
while paid media enables your company to explore new territories and individuals

Question 21:  Correct answer

Introduction
What is the metric Katharina will primarily use when she wants to understand which
professional audiences are following her page?

Overview
 Trends of Unique visitors over time
 Engagement metrics
Certification
 Demographic Exam
breakdown of her followers
 Demographic breakdown of her visitors

What's Next 
Question 22:  Correct answer
Javier designed a new Carousel Ad to support his company’s new product launch. Which
two actions should he take before he launches the campaign?

 Set up the campaign, changing the image, headline, and copy for each ad
 Ask a colleague to review the creative
 Build the campaign so that he can test one variable at a time

Question 23:  Correct answer

Julia is designing an organic post for her client's LinkedIn Page. What should she keep in
mind?

 The content should be designed with a small, mobile, touch screen experience in
mind
 The content should echo other brands’ sentiments
 The content should be text-heavy
1
 The content should rely solely on stock photography to capture the audience’s
attention
Question 24:  Correct answer
After creating your Product Page, it is published immediately.

LinkedIn Content and Creative Design Certification

 True
60 minutes Content and Creative Design
 False

Question 25:  Correct answer

50% complete 1 of 2 lessons
It devalues your brand if you reuse existing or top-performing content to repurpose it as
organic content on your LinkedIn Page.

Introduction
 False
 True

Overview
Question 26:  Correct answer
Which of the following is NOT a LinkedIn Page role?
Certification Exam
 Curator
 Product
What's Nextowner 
 Super admin
 Content admin
 Analyst

Question 27:  Correct answer

Carl wants to find out how his employees are reacting to his LinkedIn Page’s content.
What should he do?

 Access the Activity tab of his LinkedIn Page and filter by employee
 Access the Employee Notification’s dashboard
 Check the statistics within his My Company tab

Question 28:  Correct answer

LinkedIn recommends you do not leverage the same content across your paid and
organic strategies.

1
 False
 True

Question 29:  Correct answer

LinkedIn Content and Creative Design Certification
According to LinkedIn, what is the most critical factor in driving engagement with a
60 minutes Content and Creative Design
creative?

 Shapes
50% complete 1 of 2 lessons
 Imagery
 Format
 Font
Introduction
 Copy

Overview
Question 30:  Correct answer
Select three goals that a LinkedIn Page can help you achieve.

Certification Exam
 Finding trending posts from competitors
 Driving leads
What's Nextcommunity
 Building 

 Generating brand awareness

Question 31:  Correct answer

Ellen is setting up her team’s admin access for their LinkedIn Page so they can create,
manage, and boost organic posts. Which two admin options could she select?

 Analyst
 Content Admin
 Super Admin
 Curator
 Global Admin

Question 32:  Correct answer

George is outlining his content strategy for his LinkedIn Page. What type of content should
he consider leveraging? Select all that apply.
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 Playbooks
 Case studies
 Top performing thought leadership
 ExistingContent
LinkedIn content and
fromCreative
other platforms
Design Certification
Research
 60 minutes reports
Content and Creative Design
 Only videos

50% complete
Question 33:  Correct answer 1 of 2 lessons

Ronaldo is creating headline copy for his ad. He has several options to communicate his
value proposition. Select the best sentence for his ad.

Introduction
 ‘Multiply customer retention’
 ‘Easier and faster customer retention’
Overview
 ‘Get a 30% increase in customer retention’
 ‘Increase customer retention over your competitors’
Certification Exam
Question 34:  Correct answer
Ads featuring human faces are up to 11x more likely to be noticed.
What's Next 

 False
 True

Question 35:  Correct answer

Aria manages her company’s LinkedIn organic strategy separately from the paid media
team because that leads to higher conversions and lower costs per conversion.

 True
 False

Question 36:  Correct answer

Harisa is thinking about "Big Rock" type of content that she can construct and
deconstruct. Which two tactics would be optimal?

 Gather all the FAQs about her new product release and create a video tutorial based
on them
1
 Make an in-depth interview with her product manager and split it in a series of short
videos with quick tips
 Create a specific set of articles about the latest product features
LinkedIn Content and Creative Design Certification
 Collect some of her most shared thought leadership articles and turn them into a
60 minutes
gated e-book Content and Creative Design

Question 37:  Correct answer

50% complete 1 of 2 lessons
Matt wants to create 'Sing' content that piques his audience’s interest, letting them know
they can help solve their challenges. Which tactics should he consider?

 Infographics, white papers, playbooks

Introduction
 News, company culture, blog posts
 Annual quarterly reports, research papers, industry insights
Overview

Question 38:  Correct answer

Certification Exam
Julia was hired to create a company’s LinkedIn content strategy. What are five steps that
she should take to get started?

What's Next 
 Audit the company’s existing content
 Get clear on the company’s social media goals and mission statement
 Leverage competitors’ strategies as a starting basis
 Align internal teams
 Analyze the company’s followers
 Set measurable goals

Question 39:  Correct answer

What is not frequently associated with creative ads on LinkedIn? Select all that apply.

 Photos of real people

 Bold colors
 Illustrations
 Stock imagery

Question 40:  Correct answer 1

LinkedIn Live Events do not require a third-party broadcasting tool.
 True
 False
LinkedIn Content and Creative Design Certification
Question 41: Content
60 minutes Correctandanswer
Creative Design
Alyce is outlining her content strategy. According to LinkedIn, which should she prioritize?

 Demand
50% complete 1 of 2 lessons

 Brand
 A mix of brand and demand
Introduction
Question 42:  Correct answer
Debora is setting up her full-funnel content strategy. Should she spend time analyzing her
Overview
LinkedIn Page followers’ demographics first?

 Yes, it is a way to identify content that is more relevant for her potential customers
Certification Exam
 No, her followers do not necessarily fit with her ideal customer profile, so this
information can be misleading
What's Next 
Question 43:  Correct answer
Select three tactics that LinkedIn recommends you do to achieve better results in your
marketing strategy.

 Make your goals SMART

 Identify what content you already have that fulfills the needs of your audience
 Align internal teams
 Hyper-target your audience as much as you can

Question 44:  Correct answer

What strategies for your creative are recommended to make your brand recognizable in
the LinkedIn feed?

 Place your logo in the most prominent area of the image

 Use different creatives with the same color, icon, and style in a consistent way
 Use the same picture in different creatives across time, so users remember it and 1
associate it with your brand
Question 45:  Correct answer
Farah is creating new Sponsored Content Ads and she plans to use hashtags on the paid
ads. Is this a LinkedIn best practice?
LinkedIn Content and Creative Design Certification
 60 minutes
Yes, LinkedInContent
always and Creative Design
recommends hashtags on paid ads because they increase
engagement on an ad
 No, LinkedIn does not typically recommend hashtags on paid ads because it can
50% complete
direct users away from the desired action 1 of 2 lessons

Question 46:  Correct answer

Select three reasons why it's important to have an active full-funnel presence across
Introduction
LinkedIn’s organic and paid solutions.

Overview
 To ensure your message is seen more often by more members of the buying
committee
 To follow marketing trends, competitors, and LinkedIn advice
Certification Exam
 To more easily identify audiences at the bottom level of the funnel
 To ensure your brand is present at any given moment on the customer journey
What's Nexttrust and rapport with your audience 
 To build

Question 47:  Correct answer

Rodrigo doesn’t have access to many unique photos. What should he consider when
building out his creative? Select all that apply.

 Customizing stock photography to align more closely with his brand

 Using space on stock photography to add text or keywords
 Repeatedly posting the same content
 Limiting the number of times he posts content

Question 48:  Correct answer

Camila wants to increase her conversion rate. The best advice for her would be…

 Mix brand and demand marketing through organic and paid media
 Focus on demand marketing through paid media
1
 Focus on demand marketing through organic media
Question 49:  Correct answer
Which type of space does LinkedIn recommend you use in imagery?

LinkedIn Content and Creative Design Certification

 Negative space
60 minutes Content and Creative Design
 Contextualized space
 Positive space

50% complete 1 of 2 lessons

Question 50:  Correct answer
Yousef just created his startup’s LinkedIn Page, but he cannot decide what type of content
and how often he should post. What would be a good first step?
Introduction
 Copy what others are doing
 Wait until the Page has 500 followers and then ask them what they would like to see
Overview
 Define his goals

Certification Exam
Question 51:  Correct answer
According to LinkedIn, evergreen content is not as valuable as new, timely content.
What's Next 
 True
 False

Question 52:  Incorrect answer

Joe is building his creative strategy. His objective is to capture the viewer’s attention and
tell a story. Which two factors should he consider when thinking about the visuals and
copy?

 Visuals and copy should have a cohesive feel

 It should favor photographs over illustrations
 Creatives should be consistent and recognizable
 Copy should be over 150 characters

Question 53:  Correct answer

Joanna is struggling to find content to share on LinkedIn for her company. What are three
tactics she should explore?
1
 Repurpose existing content
 Create new content
LinkedIn Content
 Consider hiring aand Creative
LinkedIn Design
Marketing Certification
Partner
Ask
 60 her employees
minutes to share
Content and her
Creative content
Design

Question 54:  Correct answer

50% complete
Giovanni
1 of 2 lessons
manages all his company’s social media channels. Which two actions does
LinkedIn recommend to maximize the use of his content throughout the different
channels?
Introduction
 Share the statistics of your LinkedIn audience on other networks
 Repurpose top-performing email campaigns as LinkedIn Message Ads
Overview
 Duplicate the same message on all different social networks to maximize reach
 Repurpose top-performing social posts from other platforms as Sponsored Content
on LinkedIn Exam
Certification

Question 55:  Correct answer

What's Nextactions can you perform on your Product Page?
Which two 

 Add a ‘Purchase now’ button

 Feature your customers
 Invite users to write recommendations about your product

Question 56:  Correct answer

When thinking about your ‘shout’ content campaign, you may want to use… Select all that
apply.

 Industry Insights
 Annual reports
 News

Question 57:  Correct answer

Which drives a higher click-through-rate (CTR)?
1

 Carousel
 Static

Question 58:  Correct answer

LinkedIn Content and Creative Design Certification
Page followers exposed to both organic and paid content are 61% more likely to convert
60 minutes Content and Creative Design
compared to those who are only exposed to paid media.

 True
50% complete 1 of 2 lessons
 False

Question 59:  Correct answer

Introduction
Companies that post weekly on their LinkedIn Page see a 2x lift in engagement with their
content.

Overview
 True
 False
Certification Exam
Question 60:  Correct answer
Is auditing your existing content one of the first steps you should follow when setting up a
What's Next 
full-funnel strategy?

 No
 Yes

Next
What's Next