« Assess your digital skills » : the answers

• Skill I : Digital awareness

Question 1: How can ‘machine learning’ be defined simply?

Correct answer: A process whereby a computer learns by itself

>>>To find out more, try the course « Introduction to artificial

intelligence » by Fabernovel Institute.

Question 2: What is blockchain technology?

Correct answer: Technology designed to store and exchange

information without a central control body

>>>To find out more, try the course « Understanding cryptocurrencies »

by Challenges.

• Skill II : Digital carefulness

Question 1: The GDPR (General Data Protection Regulation) may apply

to US companies. True or false?

Correct answer: True

>>>To find out more, try the course « Understanding the stakes and
impacts of GDPR » by TechAgency.

Question 2: What is ‘phishing’?

Correct answer: A hacking technique used to recover personal data

>>>To find out more, try the course « Learn how to prevent digital risks »
by Wolters Kluwer.

• Skill III : Digital drivenness

Question 1: What is the main purpose of cookies on the Internet?

Correct answer: To store user data

>>>To find out more, try the course « Marketing and online advertising »
by Coorpacademy.

Question 2: In Big Data, what is the advantage of so-called ‘structured’

data?

Correct answer: It can be processed more easily

>>>To find out more, try the course « Big Data » by Coorpacademy.
• Skill IV : Digital dexterity

Question 1: Which of these three propositions best defines the ‘cloud’?

Correct answer: Operating remote computer servers for the purpose of

using online services

>>>To find out more, try the course « Big Data » by Coorpacademy.

Question 2: You wish to acquire a virtual personal assistant. Which of

these three solutions should you choose?

Correct answer: Alexa

>>>To find out more, try the course « Search » by Coorpacademy.

• Skill V : Digital communication

Question 1: You are a community manager for a haute couture fashion

brand. For lack of time, you decide to opt mainly for image-based
social media in your communications, with just one all-purpose social
media.
Which of these three options represents the best combination of social
media?

Correct answer: Facebook, Instagram and Pinterest

>>>To find out more, try the course « Social networks » by

Coorpacademy.

Question 2: The notion of ‘Owned Media’ refers to advertising space

purchased by a brand: banners, keywords, TV, press, radio ... True or
false?

Correct answer: False

>>>To find out more, try the course « Marketing and online advertising »
by Coorpacademy.
 « Assess your leadership & management skills » :
the answers
• Skill I : People and team management
Question 1: The SMART method is used to set clear and effective goals for
its employees. What are the 5 requirements it defines?

Correct answer: A goal must be Specific, Measurable, Achievable,

Realistic and Time-bound.

>>>To find out more, try the course « How to improve team
performance » by Éditions Eyrolles.

Question 2: What should you do when you delegate work to one or more
of your staff members?

Correct answer: Set them specific goals and provide the appropriate
means

>>>To find out more, try the course « Work efficiency » by Management.

• Skill II : Emotional intelligence

Question 1: Which of these sentences is a good example of non-violent
communication?

Correct answer: ‘I'm frustrated when you don’t come to meetings,

because I need everyone in the team to talk to each other. Could you
please attend in future?’

>>>To find out more, try the course « 1 hour to stop stressing and stay
zen » by Dunod.

Question 2: You disagree with a colleague, who is getting really wound

up. Which of the following is the most suitable response?

Correct answer: ‘I can understand what’s making you angry, even if I

don’t see the situation as you do.’

>>>To find out more, try the course « Psychology and communication
techniques » by Éditions Eyrolles.
• Skill III : Time management

Question 1: What are the two criteria defined by the Eisenhower matrix
for prioritizing one’s tasks?

Correct answer: Importance and urgency

>>>To find out more, try the course « Efficient at work: 9 tools you need
to know about » by Dunod.

Question 2: What is the philosophy of the Lean method about, in the field
of time management?

Correct answer: Minimizing waiting times and unnecessary tasks

>>>To find out more, try the courses « The best Lean tools for improving
performance » and « Efficient at work: 9 tools you need to know about »
by Dunod.

• Skill IV : Leading others

Question 1:
One of your staff has far exceeded the targets set for the quarter. You
would like to motivate the other staff members and encourage them to
follow their example.
Which of the following three actions is most effective?

Correct answer: To organize a team meeting to have a group discussion

of the successes achieved

>>>To find out more, try the course « Evolving from manager to leader »
by Butterfly.

Question 2: Which of the following statements would tend to apply to

millennials in the corporate world?

Correct answer: What they want most is a balance between their

private and professional lives

>>>To find out more, try the course « Decoding generations Y and Z » by
WoMen’Up.
• Skill V : Conflict management

Question 1: You are a manager. Recently, you have noticed that the
performances of one of your teams, that form a tightly-knit group, is
starting to spark jealousy in other teams: tensions are starting to appear.
What action can you take to cope with budding hostility between your
teams?

Correct answer: Attribute each result to the collective entity

>>>To find out more, try the course « Anticipating and managing
tensions in a team » by Éditions Eyrolles.

Question 2: A colleague is attacking you, saying that you are doing your
job badly. How should you react?

Correct answer: ‘I don’t understand why you say I'm not doing my job
properly. Can you give me a concrete example?’

>>>To find out more, try the course « Managing stress and emotions » by
Institut François Bocquet.
« Assess your creativity & agility skills » : the answers

• Skill I: Critical thinking

Question 1: Which of these orders constitutes a double bind?

Correct answer: ‘Be spontaneous!’

>>>To find out more, try the course « Rethink management » by François
Fourcade.

Question 2: Bernard is eying up Julie, but Julie is eying up Antoine.

Bernard is married, but Antoine is unmarried.
Is a married person eying up another person who is unmarried?

Correct answer: Yes

>>>To find out more, try the course « Cognitive biases: thinking traps » by
Luc de Brabandere et Anne Mikolajczak.

• Skill II: User centricity

Question 1: What is a user story?

Correct answer: The simplified description of a given feature of the

product, expressed from the point of view of the end user

>>>To find out more, try the course « Principles and methods of Product
Management » by Fabernovel Institute.

Question 2:
As part of a mobile application development project, your job is to set up
the user path. To do this, you are advised to make use of personae. What
is it?

Correct answer: A user archetype representing a target group

>>>To find out more, try the courses « Switch to agile mode! » by
Fabernovel Code and « Inbound Marketing & Growth Hacking » by
Dunod.
• Skill III: Agility

Question 1: Which group is a ‘Minimum Viable Product’ aimed at?

Correct answer: At users, to collect their feedback

>>>To find out more, try the course « Principles and methods of Product
Management » by Fabernovel Institute.

Question 2: In Scrum, what is a ‘sprint’?

Correct answer: A work cycle of one to four weeks

>>>To find out more, try the course « Switch to agile mode! » by
Fabernovel Code.

• Skill IV : Creativity and innovation

Question 1: One of your friends advises you to develop ‘open

innovation’ in your company. What is it exactly?

Correct answer: Using external actors to accelerate and improve in-

house innovation

>>>To find out more, try the courses « Innovate with startups » by
Coorpacademy with RAISESHERPAS and « New businesses » by Elephant
at Work.

Question 2: What is mind mapping?

Correct answer: The schematic representation of ideas

>>>To find out more, try the course « Boost your creativity with mind
mapping » by Dunod.
• Skill V : Problem solving

Question 1: You are in charge of innovation in a large bank and are

given the job of applying Design Thinking methods to encourage your
customers to open more savings accounts.
Which stage should come first?

Correct answer: Observing users while putting yourself in their place so

as to produce a discovery report

>>>To find out more, try the course « Master Design Thinking to become
more agile » by Fabernovel Institute.

Question 2: Four rules are essential for a good brainstorming session.

Which one should you eliminate?

Correct answer: Eliminate poor ideas as they come up

>>>To find out more, try the course « Boost your creativity with mind
mapping » by Dunod.
« Assess your communication skills » : the answers

• Skill I : Active listening

Question 1: One of your staff comes to you to tell you about some difficulties he is
encountering. Which of these turns of phrase is a good example of active listening?

Correct answer: ‘If I understand rightly what's bothering you, your work schedule is
creating problems with your family life?’

>>>To find out more, try the course « 1 hour to stop stressing and stay zen » by Dunod.

Question 2: Which of these actions is characteristic of active listening?

Correct answer: Rephrasing what the interlocutor has said

>>>To find out more, try the course « 1 hour to stop stressing and stay zen » by Dunod.

• Skill II : Public speaking

Question 1: After weeks of work, you have finally come up with an action plan to improve
the company's sales. You must now report your findings to the executive committee.
To convince this audience, what is the best way to start your presentation?

Correct answer: With your main message: it informs all of your subsequent explanations

>>>To find out more, try the course « Problem solving: crack complex problems with the
4S method » by Bernard Garrette et Olivier Sibony.

Question 2: Your company is organizing a conference to mark the launch of a new

folding-screen mobile phone. The secret has been well kept and it is you, as Product
Manager, who will reveal it to the journalists.
Which of the following openings should you choose to start your intervention?

Correct answer: ‘Do you know how many phone screens get broken every day in this
country?’

>>>To find out more, try the course « Prepare your talk » by Brightness.
• Skill III : Negotiation and persuasion

Question 1: During a rather tough negotiation, your interlocutor adopts a ‘high-handed’

position with you in an attempt to gain the upper hand. What position should you
adopt in this case?

Correct answer: A low-key position, so as not to reinforce the conflict

>>>To find out more, try the course « Preparing and managing complex negotiations »
by Éditions Eyrolles.

Question 2: In a negotiation, you have four arguments up your sleeve. You favour two of
them more especially. How are you going to organise what you say?

Correct answer: You make do with presenting your two strongest arguments

>>>To find out more, try the course « Psychology and communication techniques » by
Éditions Eyrolles.

• Skill IV : Written expression

Question 1: Your company is preparing a photo exhibition, with the proceeds being
donated to a child protection association. You need ambassadors whose fame could be
useful in drawing attention to this cause. You decide to send an e-mail to a number of
celebrities. This is the first time you are contacting them.
What is the best opening for your e-mail?

Correct answer: ‘I am contacting you to invite you to the opening of the photo
exhibition we are organising for the benefit of the ‘…’ charity.’

>>>To find out more, try the course « The basics of e-mail writing in English » by
GlobalExam.

Question 2: In your professional capacity, you write an e-mail to a customer you have
never met.
Which of the following expressions should you use to sign off your message?

Correct answer: ‘Sincerely.’

>>>To find out more, try the course « The basics of e-mail writing in English » by
GlobalExam.
• Skill V : Cultural sensitivity

Question 1: The Lewis model divides cultures into three categories: linear-active, multi-
active, and reactive. The linear-active category can be summed up as: polite but direct
people who put truth before diplomacy, who are factual and who separate their
professional from their private lives.
Which of these sets of countries fits this definition?

Correct answer: Germany, the United States and Switzerland

>>>To find out more, try the course « Franco-German intercultural relations » by
CultureActive & Faurecia.

Question 2: What will a Japanese person tend to say to express their refusal, when
negotiating a contract for example?

Correct answer: ‘I'm not sure, I'll think about it.’

>>>To find out more, try the course « Franco-German intercultural relations » by
CultureActive & Faurecia.