Guide on Recognizing Low Quality Pages

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Featuring examples of pages that
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should be rated less than Medium due
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to Main Content (MC) that is:
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● lacking in effort,originality, talent or
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skill by 2
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● includes an overload of content
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 Tips on this document

Throughout this PDF you will see a variety of Page Quality examples.

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The examples will have a screenshot of the section of the 6.2 y 1

Screenshot
54
landing page in the green box. .6 0, 20
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f r o o To view the full landing page click on these boxes! tto
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In the purple boxes you will see a description of the landing page
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Explanation

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54 ☑ Some corresponding criteria from the PQ Grid
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As a reminder, ad blocker can significantly alter your viewing 1 y
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experience. You should refrain from using ad blockers while rating. ay, 54.6
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 Recognizing Unoriginal / Low Effort MC

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At first glance, low originality/effort pages might appear to be “Nothingbywrong, 2
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May by ○ Reserve the “nothing wrong, nothing special” category for pages which do
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17 involve original, effortful content creation, but which simply are not
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exceptional.
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When Ry 4the
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the appropriate n Page Quality rating is usually less than Medium. 0 2 4 fr tton
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 Examples of Main Content Originality/Effort

Pages with information about the surname Woody

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Low Originality/Effort High Originality/Effort
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Screenshot

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This page repackages content from other websites without The page offers unique data and effortful collection and
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adding
ida any additional insight or depth. presentation of historical information. Even though some features
17
2.1 y, Ma are behind a paywall, the free features justify a high originality
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54
.6 0, 20 this page to other similar pages from the same
When comparing rating.
Explanation

b 24 the page is automatically generated using

site, one canytell
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census data to fill Cinota template.
IP These pages are made with little m
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effort and are nearly identical. ☑ High level of originality, talent, or skill024 f Cotto
☑ High level of effort or depth of meaningful
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☑ Superficial content: lacks effort, originality, talent or skill y , Ma .6 by
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Recommended Page Quality F rating:
.1 High
Recommended Page Quality rating: Low 172

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 Examples of Main Content Originality/Effort

Page Purpose: Recommendation of things to do in NY

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Low Originality/Effort High 72 ay, M
Originality/Effort
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Screenshot

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1 7

While
Fr the article contains relevant information, it is generic, The first response to this post is a large, manually created list
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repackaged,
2.1 Ma and does not provide any insight or first hand created by multiple people who are locals to the area. A
6.2 y 1 significant amount of work and effort has been put into the
experience.
54
. 0, 2
6b
y R 024 f creation of this list, as well as, the first hand experience of many
Explanation

yan rom
Cofor IaP business specializing in car rentals, not of the authors. IP
The host website is tto m
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providing travel advice. The main purpose of this page is to 02 Co
☑ High level of originality, talent, or 1skill
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advertise the car rental business. y by
☑ High level of effort or depthy,of Mameaningful
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☑ Superficial content: lacks effort, originality, talent or skill Fr 2.16
17
Recommended Page Quality rating: High
Recommended Page Quality rating: Low+

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 Caution: Recognizing pages that misrepresent themselves as original, expert content

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Just because a page claims to be written by a human expert, that 1 72 aymean
does not that it was.
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An article can be attributed to an individual but actually be written by ghostwriters,4.6 10, 2
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auto-generated
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Some
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Fr 2.16. ● Most of the content contains little context and is unoriginal.
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● Many similar articles appear to follow a template.
Fr ○ Please note: Some high quality content may use a template, ex: weather reports.
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54 Low quality templated content is when it is associated with being superficial and
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● Articles tto
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● Authors with no verifiable reputation. 1 0 , y
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● About Us pages with suspicious contact information. i d ay, .254.
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You can read more about spammy web pages in Section 4.6 of the General Guidelines.

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 Spotting Pages that Misrepresent Themselves

Articles about lenovo monitor repair

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Low Expertise High1Expertise
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This article is written by the author “Hamza”. There is no This blog is run by an individual with a reputation that can be
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reputable verified on other external sources across the web. The post
17 day, evidence of their expertise or even existence. There are
2.1 Ma contains original images as he is documenting his project. The
many 6other
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4.6 10, 2 page contains unique original information and images.
Explanation

consist of theby same02 wordy, generic, and not particularly helpful

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☑ Very high level of effort or depth of meaningful
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☑ Little to no effort, talent, skill, originality, manual curation, or , 20 an C
☑ Very high level of originality, talent,
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added value for users M 6
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Fr 2.16
Recommended Page Quality Rating: Lowest Recommended Page Quality 17 Rating: Highest

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 Keep in Mind: Whether content is unoriginal and/or low effort depends on the type of
page and purpose of the page.

Think about what is required for the type of page that you are evaluating and determine whether the page
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provides a sufficient amount of meaningful content in order to accomplish its 1purpose
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well.
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For Forum Discussions Ry
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The o m amount of input and depth of conversation is an important part of ott IP from
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Fr 2.16. A status update to one’s friendscan be original and effortful, and will require less expertise than a public
17
social media account whose posts are meant to impact the public at large.
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For a Product Review Site 0 , 20 an C
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It should provide original, first hand experience with the products in order to accomplish M ay itsbypurpose of providing
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trustworthy recommendations. id a 2 5
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17
For a Blog Post on a Medical Condition
For a blog post on a personal medical condition, the author’s genuine first-hand experience can make content High
quality. A non-personal but well reputable source on the same subject could also be High quality

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 Filler: An important element of MC Quality

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Filler is meaningless content that is used to increase the amount of time2.1users M
6.2 ay 1 spend on the
54
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page. Pages with filler can contain useful information but the majority of it is lost by among
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content. f For
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1 7 ● Pages that have unrelated sub-headers with the same title.
Fr ● Pages that repeat the same content over and over.
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2.1 y, Ma● Pages that include large amounts of less helpful content and/or ads that the user must
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.6 0, 2scroll past before they may view the helpful MC.
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Filler can create a very negative user experience, even if it is mixed with some helpful ,
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information. A page with a large amount of filler should rarely receive above aay 1Medium
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rating, and usually less than Medium. Fr 2.16.
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 Filler Content

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Filler Content: Extensive Filler Content:
17 day, Significant
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Fr
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17 day,
2.1 Ma While there is useful information within the article, this information
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The page54is 0, with many useless paragraphs about different
.6 filled is periodically interrupted by personal anecdotes and promotions
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Explanation

topics, there isRan fro

yanextensive
m amount of filler content. unrelated to the MC. The user has to scroll past these to proceed
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with the rest of the recipe. There is a significant m
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☑ Page has "filler", commonly known facts, or other low-value content. 0 2 Co
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☑Page has "filler", commonly i d ay, .254facts,
known or other low-value
Fr 2.16
Recommended Page Quality rating: Lowest MC 17

Recommended Page Quality rating: Low

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 Filler Content

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Filler Content: Moderate Filler 2.1 y, MaMild
Content:
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The page54answers
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Explanation

commonly nearRywindows”
an from but includes irrelevant information and users who are looking for a more direct answer.
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other related questions tto are added to make the article longer. o m
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☑ Page has "filler", commonly known facts, ay by R
Recommended Page Quality rating:MMedium 6
or other low-value MC i d ay, .254.
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Recommended Page Quality rating: Low

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 Disruptive Page Design

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● Some Ads and Supplementary Content (SC) are to be expected on the majority Ry 4 fro of pages
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ro ttondo not prevent a High quality rating. However they do sometimes make it odifficult
and
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17 of the MC is useful.
Fr
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2.1 Ma ● Pages should be considered untrustworthy if the MC is deliberately obscured due to
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.6 0, 20 Ads/SC/ or other content that is not beneficial to the website visitor. Attempts to draw the
by 2
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Cuser
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deliberately obscure the MC typically warrant a Lowest PQ rating. 0 , 202 an C
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 Disruptive Page Design

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Disruptive Page Design: Extensive Disruptive Page
17 Design:
ay, Significant
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Fr
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17 day,
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6.2 y 1
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6 b , 202 to access due to the disruption of Ads, SC,
The MC is .difficult While the MC is helpful, the user’s experience is disrupted by ads
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and other content. yan rom
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Explanation

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☑ Ads/SC/other features deliberately obscure the MC 202 an C
☑Ads/SC/other features significantly 0 , distract
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Recommended Page Quality rating: Lowest Fr 2rating:
Recommended Page Quality .16 Low+
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 Disruptive Page Design

Disruptive Page Design: Mild Disruptive Page Design: None

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Screenshot

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There are some by distracting
2 elements of SC/Ads but otherwise the The content on this page is well organized and there are no
Explanation

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page is focused onCthe ott MC.
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☑ MC is the focus of the page: Ads/SC/other features do not ☑ MC is the focus of the page: Ads/SC/other
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significantly distract from the MC significantly distract from thedaMC.
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17
Recommended Page Quality rating: High Recommended Page Quality rating: Highest

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