We Are Team 2

Ricardo J. Arango Chasi Syeda Madiha Hussain Xi Zhang Weijing Chen

NOMINATE
YOUR NUDGER
Team 2
Ricardo J. Arango Chasi
Syeda Madiha Hussain
Xi Zhang
Weijing Chen

User-Centered Project
MA Service Design 2021/22
London College of Communication, UAL
WE ALL HAVE SOMEONE WHO
PUSHES US FORWARD
someone who understands
where we come from
and shares in what
we could become
we all have a nudger
we all have a nudger
but they need us too.
but first…what
is a nudger?
“missing link”
 missing link
org user

13
 “nudger”
org user

14
nudger:
An influential individual that becomes a human meeting point between
users and a causes by empathizing, clarifying, empowering and
motivating action or involvement within their community.

expertise ≠ understanding
 learning
+ recognition = ?
 supporting
= those who support us
 supporting
those who support us
= by acknowledging their impact
and validating their learnings
How might we support the role
of the nudgers in the community,
as an ongoing mentor
on the learning pathway?
 haley malaika HARUN iris
User Researcher Gardner Senior Organizer Social Worker
at Snook at Story Garden Camden Bangali Residents SZ Autism Association
Association
 "It's difficult for me to explain my work to “There's lots of different ways of
others because I'm also an educator, a rewarding or incentivizing peer
social worker, and a project manager." researchers or volunteers.”

Mrs. Makaika Mrs. Hayley

Manager of Story Garden Former User Researcher of St
Mungo

“In the early stages of my

“I formed an organisation in 1999 which
profession, I lack self-confidence
is still working very hard to improve the
and feel helpless due to my poor
lifestyle of the community..”
ability."

Mr Harun Rashid Mrs Iris

Founder of Camden Bangali Social Worker of SZ Autism Association
Residents Association
support + recognition:
"Nudgers" did not express a great demand for certificate
recognition, but they all experienced a loss of self-confidence,
support, understanding, and the incapacity to move on
at various times according to our interviews.
they did not grasp the impact
they had made in other people’s lives
nor what doing so taught them
different nudgers
go through different stages
in their evolution…
prototype 1:
“two sides of the same coin”
how i helped vs. how you helped me
prototype 1: “two sides of the same coin”
prototype 1: “two sides of the same coin”
prototype 1: “two sides of the same coin”
how i helped vs. how you helped me
prototype 2:
“nominate your nudger”
 a personal letter
of recognition + support
To see the complete video:
https://youtu.be/g17l1wIdxlY
service blueprint
5.4 Storyboard
who was your nudger?
how have they made a difference in your life?
what attributes do they have?
5.7 WORD CLOUD

What impact
did your
Nudger have
on you?
5.8 attributes

What attributes
did your
Nudger show?
1- trust is the key
2- non communication also communicates
3- the importance of appreciation
above all:
anyone can be a nudger
and it doesn’t take much
to give them recognition.