Report for Brand Survey

Submitted to Panni Sir, Lecturer, BBA, City University

Submitted by Htoo Aung Oo ID 09221044 21st Batch, BBA

Product Name: Nestle Nescafe Brand Name: Nestle

1) Have you ever heard this brand, Nestle? a) Yes 100% b) No 0%

Interpretation: Out of 10 people, all of them know about the brand.

2) How frequently do you think of this brand? a) Never 0% b) Once a while 10% c) Sometimes 50% d) Often 20% e) When I buy coffee 20% Interpretation: Out of 10 people, 5 people think of this brand sometimes while 2 people think of them often and another 2 people think of this brand whenever they buy coffee. 1 person thinks of this brand only once a while.

3) To what extent does this brand fully satisfy your needs? a) Never 10% b) Only a little 0% c) 50% 20% d) Almost 70% e) Completely 0% Interpretation: Out of 10 people, 7 people say that this brand almost satisfy their needs while 2 people say that this brand only satisfy 50% of their needs and 1 person says that this brand is not able to satisfy his need.

4) How much do you like the look, feel and other design aspects of this brand? a) 10% 0% b) 30% 10% c) 50% 40% d) 75% 40% e) 100% 10% Interpretation: Out of 10 people, 4 people like the look, feel and other design aspects of this brand to 50% while another 4 people like to 75%. 1 person like the design of this brand to 10% while the another person likes this brands design to 100%. 5) Compared with other brands in the category with which it competes, are this brands prices generally higher, lower or about the same? a) 0% 0% b) 2% 20% c) 5% 60% d) 7% 10% e) 10% 10% Interpretation: Out of 10 people, 6 people thinks the price of this brand is about 5% higher than other brands while 2 people thinks that the price is only 2% higher than other brands. 1 person thinks the price is 7% higher and another one thinks the price is 10% higher compared to other brands. 6) Compared with other brands in the category with which it competes, do this brands prices change more frequently, less frequently or about the same amount? a) About the same amount 30% b) Less frequently 70% c) More frequently 0% Interpretation: Out of 10 people, 7 people think the price changes less frequently while 3 people think the price remain about the same.

7) How much do you like people who use this brand?

a) No 0% b) A little bit 50% c) Very much 50% Interpretation: Out of 10 people, 5 people like the people who use this brand only a little bit and 5 other people like people who use this brand very much. 8) How well do the following words describe this brand? a) Delicious 10% b) Enjoyable 70% c) Upper-class 20% d) Lower-class 0% Interpretation: Out of 10 people, 7 people describe this brand as enjoyable while 2 people describe this brand as upper-class and 1 person describes this brand as delicious. 9) How appropriate are the following situations to use this brand? a) Outdoor 20% b) Alone at home 30% c) Serving guests 10% d) At job 10% e) Caf with friends 30% Interpretation: Out of 10 people, 2 people use this brand while outdoor, 3 people use this brand when they are alone at home, 1 person use this brand to serve guest, 1 person use this brand at job and 3 people use this brand at caf with their friends. 10) To what extent do you feel you grew up with this brand? a) None 10% b) Only during childhood 0% c) Recently 40% d) Since childhood 50% Interpretation: Out of 10 people, 5 people feel that they grew up with this brand since childhood, 4 people feel they grew up with this brand only recently and 1 person didnt grew up with this brand at all.

11) What is your overall opinion of this brand?

a) Good 70% b) So So 30% c) Not so much 0% d) Bad 0% e) Very good 0% Interpretation: Out of 10 people, 7 people thinks this brand is good while 3 people thinks this brand is only so so.

12) To what extent do the makers of this brand have your interest in mind? a) Always 20% b) Not so much 0% c) So-so 80% Interpretation: Out of 10 people, 2 people thinks the makers of this brand always have their interest in mind while 8 people thinks the makers of this brand does not always have their interest in mind. 13) How much do you like this brand? a) 10% 10% b) 35% 0% c) 50% 20% d) 75% 70% e) 100% 0% Interpretation: Out of 10 people, 7 people like this brand to 75% while 2 people only like this brand to 50% and 1 person likes only up to 10%. 14) How likely would you be to recommend this brand to others? a) May be 30% b) Of course 50% c) No way 20% Interpretation: Out of 10 people, 3 people say that may be they would recommend this brand to others while 5 people say that they will definitely recommend this brand to other and 2 people say no way.

15) How superior is this brand to others in the category?

a) 10% 0% b) 35% 40% c) 50% 50% d) 0% 10% e) Below other brands 0% Interpretation: Out of 10 people, 5 people think this brand is about 50% superior to other brands while 4 people think that this brand is only about 40% superior to other brands and 1 person thinks that this brand is below other brands. 16) Does this brand give you a feeling of self-respect? a) Yes 70% b) No 30% Interpretation: Out of 10 people, 7 people say that this brand give them a feeling of self-respect while 3 people says no. 17) Does this brand give you a feeling of fun? a) Yes 60% b) No 40% Interpretation: Out of 10 people, 6 people say that this brand give them a feeling of fun while 4 people say no.

18) Do you consider yourself loyal to this brand? a) Yes 60% b) No 40% Interpretation: Out of 10 people, 6 people consider themselves loyal to this brand while 4 people say no. 19) Will you miss if this brand went away? a) Yes 70% b) No 30% Interpretation: Out of 10 people, 7 people will miss if this brand goes away while 3 people will not. 20) Do you feel as if you belong to a club with other users of this brand if you use this brand? a) Yes b) No 70% 30%

Interpretation: Out of 10 people, 7 people feel that they belong to a club if they use this brand while 3 people do not feel that way. 21) Are you interested in learning more about this brand? a) Yes 70% b) No 30% Interpretation: Out of 10 people, 7 people are interested in learning more about this brand while 3 people are not.