Professional Documents
Culture Documents
MBA (2007-09)
Submitted To:
Ms. Shikha Pal (Faculty Guide) SIP Centre ICFAI National College, Thane
INC Center Enrollment Number Name Of Student Program Name Of Faculty Guide Name of the Company Address of The Company
V 7 M M S A
A N A B H L
S B M A I K
H I M N 0 T A K Y
1 S
0 H
T L N
T E
Y S
H A L A
P A M I
401-407, Nirman Vyapar Kendra, Plot No. 10, Sector 17, Vashi, Navi Mumbai 400 703 (India) Phone number (91 22) 67946600
Y O G E S H M. K O T H A R I
Name of CEO
401-407, Nirman Vyapar Kendra, Plot No. 10, Sector 17, Vashi, Navi Mumbai 400 703 (India) Phone Off (91 22) 67946600
Phone mob Fax Off Email 2 5 0
Reporting Date
PREFACE
The objective of practical training at MBA level is to give the student an experience of real issues involved in the business world. Practical knowledge also helps us to identify how the theorys can be applied in business life. In this report I have put in best of the information about my company Alkyl Amines Chemicals Limited on a common platform, analyze their working and performance, and highlight the companies profile together with its customers and competitors.
ACKNOWLEDGEMENT
I would like to express my gratitude to all those who gave me the possibility to complete this report. I want to thank the Company CFO, Mr. RSR Murthy for giving me permission to commence this report in the first instance, to do the necessary research work. I am bound to Mr. G. S. Naik, GM Marketing and Mr. Pamod Yedekar, Deputy Manager Personnel & Administration for their stimulating support. I am deeply indebted to my company guide Mr. James Mathews whose help, stimulating suggestions and encouragement helped me for writing this report. I want to thank, my colleagues and seniors from different Departments for all their help, support, interest and valuable hints. Especially I am obliged to Mrs. Sireesha Chandaluri for her great support and help all through the preparation of this report.
SR NO.
CONTENTS
COMPANY PROFILE
PAGE NOS.
5
1.
2.
CUSTOMERS
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3.
COMPETITORS
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4.
SWOT ANALYSIS
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5.
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6.
BUSINESS OBJECTIVES
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7.
ORIENTATION PROGRAM
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History
It was incorporated in 1979 with the idea of making India self sufficient in Aliphatic Amines. The first plant was commissioned in 1982 at Patalganga to make ethylamine and cyclohexylamines with technology from Leonard Process Company, USA. The capacity was expanded in 1986 in the existing plant and another plant was set up in 1992 to make inter alia methylamines.
Manufacturing Sites:
Patalganga: Patalganga is about 70 kms from Mumbai, on the west coast of India. The location is on the banks of the river. Patalganga in one of India's largest Chemical Industrial Parks, which has the infrastructure necessary to manage the thousands of tonnes of products manufactured every year. The proximity to Mumbai and its ports and the customers in the region makes Patalganga an ideal site for supply of key materials. This location has 2 adjoining site covering a total of 10 acres (40000 sq mts.). This facility is home to 2 amine plants. Their R & D facilities are located in Hadapsar, Pune.
Kurkumbh: This 70-acre (280000 sq mts) facility is in a Chemical Industrial Park located about 70 kms southwest of the historic city of Pune. The site is well connected by roads to Western and Southern India and lies about 250 kms from the major mainland port at Nhava Sheva. Its proximity to Pune (a major industrial hub and home to the National Chemical Laboratory) makes availability of skilled manpower and materials a relatively easy task. This facility comprises of 7 plants including a new aliphatic amines facility.
Offices:
* Vashi Office -401-407 Nirman Vyapar Kendra, Plot no. 10, Sector-17, Vashi, Navi Mumbai- 400 703 (India) 207 A, Kakad Chambers, 132 Dr. Annie Besant Road, Worli, Mumbai 400 018 (India)
*Worli Office
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Bankers / Auditors:
Bankers --- 1. Bank Of Baroda 2. State Bank Of India 3. Axis Bank Ltd. --- Bansi S. Mehta & Company --- Sharex Dynamic (India) Pvt. Ltd.
Auditors Registrar
Associate companies:
Diamines and chemicals Ltd.: Along with its partner the S. Amit Group, Alkyl Amines Chemicals has a controlling stake in Diamines and Chemicals Ltd., the only manufacturer of ethyleneamines in India. Alkyl Speciality Chemicals Limited: Alkyl Speciality Chemicals Limited is a 100% subsidiary company specialising in market development for speciality chemicals for its Principals. ASCL represents Degussa Speciality Chemicals and Rohm & Haas (Primene's)
Contract Services:
The contract manufacturing team provides a wide range of technology and product development, scale-up, as well as custom manufacturing support to clients in the agrochemical, pharmaceutical and speciality chemical industries.
Bioprocess Technology:
Alkyl's bioprocess division was created to conduct R&D in the field of industrial biotechnology. Research is conducted with special emphasis on: * Bioseparations * Biotreatments * Biotransformations * Biocatalysis The division actively looks for technology and marketing partnership to commercialise its products.
Supplier Network:
Suppliers are considered as Alkyls partner in progress. Alkyls Centralized purchase department is located at its head office in Vashi. Suppliers who have established business relation with AACL for a number of years have been accepted as registered Vendors for future supplies. Potential suppliers desiring business ties with AACL will have to fill in the Vendor Registration Form. On careful scrutiny of information furnished a decision is taken regarding the registration of a new supplier.
People:
At AACL people are treated as most valuable asset. . Each member of the 'Alkyl Family' functions as a member of a team consciously working towards achieving the goal of the company in maintaining quality and productivity. All the management people are professionally qualified experts in their respective fields.
Quality:
Product and service quality is the basis of AACLs business growth and towards that it have a policy enumerated, procedures and systems devised and control system in place to ensure customer satisfaction. As recognition of its standards, the ISO 9001 certification has been awarded to both sites, Patalganga & Kurkumbh Quality Policy at AACL: We at ALKYL AMINES CHEMICALS LIMITED are committed to provide quality products and services to our customers. We shall be sensitive to the needs of our customers and shall strive to exceed their expectations. We shall train, motivate and involve our people to continually improve the effectiveness of our quality management system. We shall attach high priority to safety, health and environmental aspects as a responsible corporate citizen. In pursuit of the above, we shall establish the quality objectives which shall be reviewed periodically for continual improvement. We shall maintain ethical business practices and create a mutually beneficial relationship with our suppliers."
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CUSTOMERS
Customer satisfaction continues to remain AACLs highest priority. Whether they meet domestic needs or those abroad, their dedication to this single minded objective has resulted in numerous fruitful relationships. Alkyls 1st customer was Besterna Chemicals Pvt. Ltd. who bought 3 drums of DEA to make diethylbenzamide which was the active ingredient for the mosquito repellent Odomos. The company and its business have since been bought over by Dabur and they still remain Alkys customer. Its customer base can be divided into 5 segments depending upon the type of raw material. Few top customers based on their segments are listed below: Pharmaceuticals --- * Dr. Reddys Laboratories * Glenmark * Cipla * Ranbaxy * Novartis Agriculture --- * Gujarat Agrochem Limited * Bayer Crop Science Ltd. * Gharda Chemicals Ltd. * United Phosphorous Ltd. * Excel Cropcare Ltd. --- * Color Tex Industries Pvt. Ltd. * Spectrum Dyes and Chemicals Pvt. Ltd. * Retort Chemicals Pvt. Ltd. --- * Loreal India Ltd. * Kaya Skin Care * Fem Care Cosmetics * Kusum Healthcare
Dyes
Cosmetics
Photochemical --- * Godrej Sarlee Ltd. & Solvents * Jindal Photochemicals Ltd. * Kodak India Pvt. Ltd.
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COMPETITORS
Alkyl Amines Chemicals Limited belongs to the organic chemicals industry. There are a number of companies belonging to this industry, manufacturing amine and amine based products and thus giving a competition to AACL. Some of these Competitors are as listed below: * Aarti Industries Ltd. * Apex Chemicals Ltd. * Cellulose Products of India Ltd. * Dinesh Allorga Ltd, * Arvind Industries Ltd. * BASF India Ltd. * Camphor And Allied Products Ltd. * Crestchem Ltd. * Elantas Beck India Ltd. * Dujodwala Products Ltd. * Balaji Chemical Industries * Catalyst (India) Pvt. Ltd. * Paam Pharmaceuticals (Delhi) Limited * Madhushree Chemicals * Mahesh Raj Chemicals Pvt. Ltd. * Tata Chemicals Ltd.
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Weakness:
* Alkyl is not backward integrated for the manufacturing of the basic raw materials used to produce their finished products. * The company is highly dependent on its suppliers for the basic raw materials.
Opportunity:
* The company can increase its customer base by increasing the range of products offered. * The company can opt for backward integration, so that it does not have to depend on suppliers for basic raw materials.
*The company also has a scope of opting for forward integration, so that it
can sell its products directly into the market. *Alkyls recent foray into Speciality chemicals will result in a higher value addition of the company. *Alkyl has the scope of exploring new markets. * The recent implementation of SAP technology will help the company earn huge profit as they will be able to provide better quality service to their customers. .
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Threats:
* The import substitutes from China and other countries is a threat for the company. * AKCL is dependent on crude base raw material which is highly volatile. * Rupee Appreciation is a possible threat for the company as 30-50% (approx.) of its products is exported. * Increase in percentage of ethanol in fuel blending is one of the threats as it puts pressure on prices of ethanol and this in turn increases the cost of production. *There is a possibility that certain Agro based molecules may be banned in Europe and USA due to the effect on environment. This will impact the sales adversely.
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-- Executive Director
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BUSINESS OBJECTIVES
* AACLs primary objective is to achieve Rs. 400 crore net sales by March 2010. * It also has an objective to create dynamic, collaborative and high speed interface with its supply chain. * Alkyl Amines recognize that they are in an industry with a more than average concern towards Health, Safety and the Environment. They believe that accidents are preventable and risks to health are containable. Towards addressing these concerns, they have outlined a Safety, Health and Environment Policy which is as follows: 1. All potential hazards for products and processes will be identified, and precautions planned and implemented through all stages of the production cycle - construction, operations, maintenance and delivery 2. The solutions will be based on principles of sustainable development keeping in mind economic and technical aspects 3. All persons directly dealing in identified hazardous processes & products will be made aware of the same and trained to handle contingencies
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4. We are committed to continuous improvement in matters related to Safety, Health and Environment and our progress will be communicated to shareholders regularly."
Apart from this the company is going to get itself rated with CRISIL, a credit rating agency. In this regard the company has to produce various documents. I have been assigned a responsibility to collect 2 such information for the same purpose. I am supposed to approach the Marketing and Purchase department, in order to collect the information from them and furnish it to my company guide, Mr. James Mathews. The information that I am supposed to collect is as follows: * Collecting a list of Top 20 customers depending on the volume and value for the last 3 years and 2007-08 YTD. * Collecting a list of Top 10 Suppliers of all raw materials depending on the volume and value separately during the last 3 years, and 2007-08 YTD, along with payment terms and details of long term contracts entered by the company for supply of key materials, if any.
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ORIENTATION PROGRAM
The orientation program at Alkyl Amines Chemicals Limited (AACL) seeks to create an open environment that encourages reflection, individual transparency and accountability, and a collective sense of pride and passion for service. The company understands that creating and maintaining a planned culture starts on the employees first day. It also helps to build a secure community where fellows and staff can share vulnerabilities, discuss difficulties, and propose solutions throughout the fellowship years. My orientation for SIP at AACL started on the 25th of March 2008 and continued for 4 days i.e. till the 28th of March. On the first day, of the program Mr. R S R Murthy, the Chief Financial Officer introduced me to my company guide Mr. James Mathews and Mrs. Sireesha Chandaluri an employee of the company. I was given a brief introduction about the company profile by Mr. Mathews. I was also briefed about the various existing policies & procedures followed by the company, along with their rules & regulations. Apart from this the orientation program also included the following* An arrangement for my work assignment and step-by-step introduction to the job.
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* A Schedule for on-the-job training. * A designated person, to whom I could go for help. * Brief about the departmental standards and requirements
* Information about the equipments and supplies available and how to obtain additional ones. * Information about the route to all areas which I would need to know for my work assignment (e.g. IT room, HR desk, Fax etc.) During the 4 days of orientation, I as a summer intern got an opportunity to work closely with my company guide Mr. James Mathews and other colleagues in our department to ensure that I had all the information and resources l needed to feel comfortable and prepared. It was interactive and informative and was designed to help me to be strategic in developing positive and satisfying work experience. Thus orientation program at AACL was rewarding experience that will prepare me for the challenges that I am likely to encounter during my internship and also in the future.
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BIBLIOGRAPHY
www.alkylamines.com http://www.contentlinks.asiancerc.com/telegraph/Fundamental/Comp anyProfile.asp?CompanyCode=12070001&CompanyName=Alkyl %20Amines%20Chemicals %20Ltd.&MajorSector=1&Ticker=Alkyl+Amine+ http://www.chemspecindia.com/page.cfm/action=Exhib/ExhibID=000 02 http://content.icicidirect.com/alkyl.asp http://www.iitk.ac.in/infocell/iitk/newhtml/archivecnews.htm http://myiris.com/shares/company/snapShotShow.php? icode=ALKAMICH
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