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Press Release

BrandTailors receives international acclaim for both Ţiriac Holdings and Naturlich re-branding programs
Bucharest - April 24th, 2012

Beatrice Daniș Managing Partner

BrandTailors – strategic brand consulting and design firm – was awarded two Gold and one Bronze trophies at the 2012 Transform Awards and received the Merit distinction at REBRAND 100 Global Awards 2012, for both Ţiriac Holdings and Naturlich re-branding programs.

Being already globally reputed for its product branding expertise, in 2012 BrandTailors gains international acclaim for the excellence of two corporate branding programs. The Naturlich and Ţiriac Holdings programs were rewarded two Gold and one Bronze trophies at the 2012 Transform Awards and also won the Merit distinction at REBRAND 100 Global Awards, early this year. Both competitions certify the value of the most successful brand repositioning and transformation programs in the global branding industry.

Ţiriac Holdings is the most valuable local group of companies that has ever gone through a rebranding program sided by a Romanian brand consultancy. We approached the project with a professional solemnity that was well worth the trust we were invested with by, probably, the greatest entrepreneur Romania has ever seen nowadays, Mr. Ion Ţiriac. I was sure that the two year long effort made by BrandTailors’ team, who won this project following a pitching process, would be appraised and rewarded by the Transform Awards jury.

At the 2012 Transform Awards, the re-branding program developed for Ţiriac Holdings won a Gold trophy for Best Rebrand by Region: Eastern Europe and one Bronze trophy for Best Brand Consolidation. The Naturlich branding program received the Gold trophy for Best Creative Strategy at the 2012 Transform Awards, but it was also the proud recipient of a Merit distinction at REBRAND 100 Global Awards 2012, being featured in the same category as 32 other important projects developed by world renowned branding companies such as Landor Associates, Metadesign and Lippincott.

Beatrice Daniș Managing Partner

The 2B retail stores transformation into what is now Naturlich deserved to win the Gold trophy for Best Creative Strategy at Transform Awards this year. Beginning with the brand name and 1/2

Grania. Lehel Mako Mor. UTV. ROM. I am thrilled that the project was awarded at the REBRAND 100 Awards. Interstar 2/2 . in 2009 we took a step ahead the pack and established Community BrandTailors. Beatrice Daniș Managing Partner BrandTailors took part with the Ţiriac Holdings and Naturlich projects in both competitions. On behalf of my entire team. Antena 1. Tetra Pak. These words have guided our steps over the last eight years. Ionuţ Militaru.Alina Crangă. Măgura. Albalact. we pride ourselves with being the pioneers that separated product and services branding operation in order to set unparallel effectiveness standards. Ionuţ Militaru. Fulga. Early last year. BrandTailors professionals: strategy. Looking back now. Delicina or Rancho. Ilinca Apetrei. Yammix. Phill. Intact Media Group. Azuga Waters. Class Living. Zuzu. GlaxoSmithKline. Generis. prized acknowledgement of the fact that a perfect creative approach brings financial results beyond all expectations. Mihai Părpălea. BCR Open România. Beatrice Daniş. Eurovita. 1st Floor 010667. Diana Papuc. To this respect. Andreea Florea. Our professional approach has enabled us to gain an outstanding client portfolio. Europa FM. vision. HapiHap. As true explorers.. methodology and effectiveness. The list has grown year after year and looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company. we re-launched our website following a novel on-line communication strategy based exclusively on social networks. Beatrice Daniş. Janos Kurko. Monica Dumitriu and Ovidiu Pop. Titan. Intersnak. This is what sets us apart. Pepsico. the project breathes a high level of creativity that’s nowhere to be found on the Romanian branding market. Bianca Dumitraşcu. Lăptic LaDorna. Radio 21. Peak. Rarăul.moving on to the brand rhetorics and visual language. Bucharest–1 Phone: (+4)-031-620-84-84 Fax: (+4)-031-620-84-87 www. Caroli Foods. for Ţiriac Holdings . Lactalis. and the holding of seven REBRAND 100 Global Awards distinctions that the company has won during the last four years.brandtailors. Ambasador or Igienol and created ground breaking brands. Smartree or Petrom. Follow us on LinkedIn There are some words that mean everything to us. 2012 marks BrandTailors’ first participation at Transform Awards. Kand’Or. I am grateful to our client for his courage and ability to break the rules imposed on the category. BrandTailors. to have revitalized famous brands such as Kandia. namely Azuga Apa de Izvor. Naturlich. The BrandTailors team members who contributed to the development of Transform Awards and REBRAND 100 Global Awards winning projects are: for Naturlich – Anca Tăzlăoanu. whilst we have completed over 100 projects and changed the paradigm for over 50 product and service categories. the first brand strategy consulting and design firm in Romania that applies and promotes a strategic approach as basis for the branding process. Vibe FM. Silvana. we have always believed that our role within Romanian branding industry is to redefine its boundaries by stepping off the beaten track and charting out new territories. Kandia. Ţiriac Holdings. Perla Covasnei. Scandia Food. Mihai Părpălea and Ovidiu Pop. the first Romanian digital branding consultancy. Follow us on Twitter ” 15 Henri Coanda St.