Talk show entry

Anchor enters (Background music playing) Good evening ladies and gentlemen and welcome to PR talk show. Salman Khan. He was Wanted for hunting black bucks a few years back and for Da-banging into people sleeping on the pavement. Hes known to have underworld connections, participating in physical abuse and destroying careers. Just ask Vivek. But after all this, what he will be remembered for is being human Ab Lifebuoy ko hi le lo, Kumbh mein jaa kar kareeb 100 kitchen mein roti par apna nishaan banaya. Yeh nishaan ne logo ko yaad dilaya ki poore din mein unhone kaha kaha haath daala tha, upar neeche aagey peeche, atleast haath dho lo. Yatri waha jaate hai apne paapo ko dhone, lekin kam se kam haath dho kea a gaye. Whats common in them?? -- PR. From a new business to looking for some publicity to celebrities trying to save their asses, PR is being used innovatively

Content is Key
Anna abruptly enters. While the anchor is talkingAnna enters..Main aam aadmi hu.. Aam admi pure desh ko hila sakta hai aam aadmi ki jai!!! Anchor: Ek minute Ek minute, Aap Kaun? Anna: Mujhe bhool gaye? .. Main Anna Anchor: Anna? Par aap toh 75 saal ke ho..Aap abhi bhi idhar kya kar rahe ho? Anna: Main 75 saal ka ho? Main to 40 saal ki tarah fit hoon (Does push ups) Anchor: Bas bas anna ji.. Mujhe dekh ke sharam aa rahi hai Anna: Yeh toh kuch bhi nahi hai.. Main toh 15-20 din anshan kar sakta humain tab tak anshan kar sakta hu jab tak madam apne haat ka remote control nikal nahi jaata.. Anchor: haan apki baat sahi hai but hum idhar PR ki baat kar rahi hai.. Anna: Haan toh maine sabse bada PR campaign chalaya tha mere pyaare product ke liye Jan Lokpal Bill Anchor: Accha haan.. Jo aap ram lila pe baithe the Anna: Haan Yeh samjhloMaine ek samasya li joh har aam admi ko pareshan kar rahi thiPichle ek saal main 5 bade scam..Bharat ghussa tha aur maine socha ek strong, swatantra Lokpal ki jarurat hai .. jo har babu, politician ko investigate kar sakta hai Anchor: Waah anna ji hum toh aapke fan ho gaye.. Aap humare marketing guru hai.. Anna: Itna hi nahi.. Humne aise strategies use kiye.. Jisse Janlokpal ke issue ko deshbhar main support mile Anchor: oh reallly.. Anna: Haan.. Pehle toh humne Aam Aadmi ki iimage banayi.. Jaise aap dwkh rahe ho.. Yeh topi Phir humne sabse famous location pe anshan kiya jisse pure desh, media uthe aur notice kare Anchor: Aur aapka jo campaign tha who IPL & Worldcup ke beech main tha.. Anna: Meri puri team ne Anti- corruption ke khilaf interviews de, aur yehi nahi.. Twitter, FB pe bhi humare charche the. Anchor: (Surprised) Aur yeh sab lokpal bill ke liye? Aapne pune desh ko lokpal bill samjhaya aur popularity badaya Isse hume samajhta hai PR ka first trend is: content is d king Anna: Aap yeh video hi dekh lo ((PLAY VIDEO)

 Anchor: Ok, wow.. That was an eye opener.. Content is key!! Who wouldve thought a product like lokpal bill could generate a PR campaign of the decade Anchor:Now getting back to PR talk show: SRK in his whole 20 year career was stopped only once at US airport. Dont you find it suspicious that just weeks before My name is Khan released, King Khan got stopped at the US aiport. Its almost as if he gave away the script during the controversy.

Hyper-Local Marketing
Random Person: Aamir ji??.. Amir ji Aapne aamir ko dekha? Anchor: Amir??Mein toh SRK ki baat kar raha tha RP: Haan Aamir khan. Anchor: Kyun kya ho gaya RP: Arre uski picture aane wali hai.. Three idiots aur who ek mahine se gayab hai.. Anchor: Gayab? RP: Haan.. Gayab ((Aamirs enter from different doors Anchor and RP look surprised)) Aamir 1: main aamir hu.. Main toh chennai main tha Aamir 2: nahi main aamir hu.. Main faridabad main tha Aamir 3: nahi main aamir hu.. Mark idhar hai! Mera matlab hai main jalandhar main tha Anchor: Par yeh achaanak se itne aamir ki kya zaroorat thi Aamir 1: Who kya hai, India itna bada desh hai.. Ki mujhe har jagah jaake apne fans se interact kiya Anchor: Accha apne ek naya trend chalu kiya Hyper-Local marketing ka Aamir 2: Bilkul Har ek ke taste ke liye kuch alag.. Aapko dikha hi dete hai.. ((Play Video))

CSR
Anchor: Toh aapne dekhe 2 trends of marketing Abhi hum kuch alag dekhte hai for the next trend I would like to invite Sahana Nayak.. The PR guru ((Sahana Comes walking in Drunk))) Anchor: Sahana.. Are you alright? Kal jyaada ho gayi kya? Sahana: Maine piya nahi haiRaste mein itne khadde hai ki logo ko aisehi chalna padta hai aur gaadi chalana padhta hai.. Jaise peeye hue ho Anchor.. Ohok Sahana: par, tumhe pata hai.. Ek company ne issi mauke ka fayda uthaya.. Corporate Social responsibility karke. They fixed potholes which helped them to generate a lot of PR buzz Anchor: Thats an interesting trend Using CSR for PR Sahana: Exactly lets look at it ((PLAY Video))

Individual PR - Social Media

Wow.. That was sahana.. She gave us an interesting insight ((Narendra Modi walks in shouting slogans with followers behind him)) Anchor: Narendra Modi Ji Aap? Par aap yaha kaise? NaMo: Jab PR ki baat ho rahi hain aur mein naa aao Anchor: Aap aur PR? Aapko kya jarurat NaMo: 2002 ke baad mujhe bahut zaroorat padi.Mitro maine aaj kal ki youth se connection banaya aur mera Vibrant Gujarat ka idea pure Social Media pe fela diya. FB, Twitter, Youtube har jagah aak mera hi bolbala hain. Itna hi nahi, maine duniya bhar ke Industrialists ko Gujarat mein amantrit kiya aur jinhone mujhe image makeover mein madat ki. Anchor: Acha , so this makes it a interesting trend, Social Media as a PR tool. Yeh aapke pehle kisi ne kyu nahi kiya NaMo: Jaha tak election ka sawaal hai, agar facebook 20 saal purana hota, toh Advani jee ke kaam bhi aa jata. Unki badi izzat karta hu lekin bichare advani ji jhook kar computer bhi chalu nahi kar sakte. Chalo aapko video se hi bata te hain. ((Play Video))

Technology
Chalo abhi mera talk show hai toh main hi thoda baat kar leta hoon. Hum mein se kitne hai jo apna music bana kar bech sakte hai, who bhi har gana doosre se alag. Soch bhi nahi sakte na. aur ab main aapse yeh kahu ki aap instruments bhi nahi use kar sakte. Im not crazy my mother had me tested! Ab aapne suna hi hoga ki creativity is within. Its in your blood..its passed on from generation to generation.. With your sorry voice and no instruments, see what technology can do! The newest trend in PR. Now watch this!!

Thank You
Anchor: Maa Kasam .Yeh trends toh khatam hi nayi hote. Har roz ek naya trend paida hota hain So ladies n gentle men.. Aur next trend. ((Buzzer Rings)) Oh..damn show ka timing ho gaya thank u