Key Changes in the Rock Genre

Joe Oliver
3322
1980s Music Videos
http://www.youtube.com/watch?v=lDK9QqIzhwk
http://www.youtube.com/watch?v=1w7OgIMMRc4
http://www.youtube.com/watch?v=pAgnJDJN4VA
Summary of 1980s
Performance Based
Set in a recording session, sound checks or at a gig
Use of midshots/close-ups
Fast paced editing
Star Focus
Main instruments are Rhythm and Bass guitars and drums
Costumes commonly made of leather and denim
Either a mixture of colour (black and white and colour) or
just colour; see Sweet Child o Mine, Radio Gaga, Take on
Me
Lighting colourful

1990s Music Videos
http://www.youtube.com/watch?v=CnQ8N1KacJc
http://www.youtube.com/watch?v=SSbBvKaM6sk
http://www.youtube.com/watch?v=ijZRCIrTgQc

Summary of 1990s
Mostly performance based; introduction of some narrative; See Good
Riddance, Everybody Hurts
Costume varies depending on subgenre of rock-Green Day more punk so
use of black in costume greater than that of Blur who are BritPop who
wear more mainstream clothing
Locations vary unlike 80s- narrative changes location; See Good Riddance,
Motorcycle Emptiness
Instruments are Lead Guitar, Bass Guitar and Drums
Use of close-ups and long shots frequent
Lighting varies depending on tone of song; more bright than in the 80s.
Editing generally slower; cross dissolves, fades
Greater use of direct address; appeals to an audience, makes them feel
involved
Props tend to be everyday items; Cars, Umbrellas, Books etc. See
Motorcycle Emptiness, Everybody Hurts, Dont Look Back in Anger


2000s Music Videos
http://www.youtube.com/watch?v=CSvFpBOe8eY
http://www.youtube.com/watch?v=kXYiU_JCYtU
http://www.youtube.com/watch?v=gGdGFtwCNBE

Summary of 2000s
Combination of performance and narrative; See Numb, Everyday I
Love You Less and Less
Introduction of visual effects; See Californication, Feel Good Inc.
Costumes generally informal normal clothes for band; other
costumes depend on narrative; See Numb, Chop Suey
Lighting dim
Editing fast paced, mostly used cuts; See Hardest Button to Button
Locations unusual, decorated studio; See Mr Brightside, Numb
Instruments are Rhythm and Bass Guitar and Drums
Increased use of direct address
Use of Long shots and close-ups; more expansive camera
movements



2010s Music Videos
http://www.youtube.com/watch?v=Sv6dMFF_yts
http://www.youtube.com/watch?v=8UVNT4wvIGY
http://www.youtube.com/watch?v=F90Cw4l-8NY
Summary of 2010s
Narrative/Performance videos common
Use of visual effects e.g. Slow motion, stop motion
Costumes informal; fit with trends of today e.g. Leather jacket,
skinny jeans, ankles showing etc.
Use of direct address
No set locations; performance inside of narrative for most part
Editing more disjointed
Use of close-ups, establishing shots
Traditional rock instruments in addition to synthesisers and
computer generated sounds
Lighting varies; natural light, use of spotlights/background lighting
1980s Digipacks
Summary of 1980s
Use of Simplistic colour schemes; often black and a
colour to contrast with it
Use of symbols; See Dark Side of the Moon, For Those
About to Rock
Lack of Star Focus- No pictures of the band
Band name at the top of the digipack and the album
name below it; both in central positions
Track listing generally central position on back-
matching colour schemes to front and listed vertically
Typography of Band name is large and album name is
smaller-band name sells albums


1990s Digipacks
Summary of 1990s
More emphasis on the band, however not all digipacks had the
band on them
Use of brighter colour schemes rather than all black covers
Use of symbols continued, however, more complex-not a shape,
now a person; increased use of technology-programmes such as
Photoshop used
Layout of tracklisting more random; some listed horizontally and at
the top whereas others vertically, whether in left, right or centre
Placement of the names of band and album much more varied
Typography size more varied-some are large to emphasise band
name and album name whereas the art is the main focus on others


2000s Digipacks
Summary of 2000s
Similarly to the 1990s, pictures of the artists vary as to
whether theyre included on the digipack
Colour Schemes and Designs more varied; more use of
visual effects
Advancement in technology and familiarity with
programs means more expansive designs
Placement of band name and album name also varied,
however, band name usually above album name
Typography varies in size-for the most part band name
is bigger than album name
No set layout to tracklistings; some vertical, some
horizontal and some diagonal




2010 Digipacks
Summary of 2010s
Use of colour overwhelming
Lots of use of symbols and pop art
Band name bigger than Album name
Advancement in technology and familiarity with
programs means more expansive designs
Placement of band name at the top in a central
position; album name below band name and varied
position
Pictures of the band or band members more common
Track listings more traditional; vertically listed although
position varies

1980s Magazine Adverts
Summary of 1980s
Band name in large letters, often at top of the
ad
Pictures of the artists common; Star Focus
Colour Schemes vary; Black and White, Pale or
very colourful
Locations vary

1990s Magazine Adverts
Summary of 1990s
Greater use of colour, still the use of black and
white occasionally
Artist on the advert; Star Focus
Artist name generally larger than that of the
album
Names in a central position, however not all at
the top- some in middle of the page
No set location
2000s Magazine Advert
Summary of 2000s
Use of reviews common in order to persuade
consumer to purchase
Band name large font and at the top of the ad
Album or single name below the name of the band
Occasional use of band members on the ad
Date available at the bottom and logo of where the
album can be purchased.
Use of popular songs off of album in order to resonate
with audience
Varied use of colours and colour schemes

2010s Magazine Adverts
Summary of 2010s
Colour schemes varied
Band name smaller than album name
Album name below band name, band name at
the top
Display when the album is available and from
where e.g. Amazon, Play
Contain well known singles from the album
Varies whether band is on the ad or not