JAT Productions

PITCH
One Word
OBSESSI ON
NARRATIVE
Our video will be half of the band
performing and the other half a narrative
to accompany the song.
The narrative will be a man who takes
LSD and suffers hallucinations, with wild
colours and vivid imagery. This will
contrast with a black and white filter on
the band.
CERTIFICATION
As our video contains drug references,
our video would be shown after the
watershed without censorship.
However, if censored the video can
remove the taking of the drugs so we
can reach a wider audience.
TARGET AUDIENCE
Our target audience would be between the ages
of 15-35 as this allows for the drug references
as well as fans of the genre to fully enjoy both
the viewing and listening experience. However,
the censored video would attract younger fans to
both the video and the music.
CONVENTIONS
Use of narrative/ performance
Variety of lighting and colours
Use of Special Effects
Array of Camerawork
Disequilibrium


DIGIPACK
Our front cover will be of each individual member of the band at
a close-up of their faces in a spotlight. The shot will be in black
and white to relate to our video and resemble old photographs.
However the inside will be be the same photo, but in bright
colours.
The leaflet will have the instruments in lots of bright colours
The back cover will revert to the black and white colour scheme
from the front, and be a picture of the band members from the
behind to give a sense of continuity from front to back.
The contrast of different colour schemes compliments our video
and should be visually appealing to our audience.
MAGAZINE ADVERT
Our advert will link to our other products as the
band members will be black and white to
continue the theme of their being black and
white in our other products.
However, the backgrounds will be colourful in
our advert to link with the hallucinations in the
video and the interior of the digipack.