Pitch – Pretty Velvet

Corey
Preexisting media
I looked at pre-existing media to give
ideas for music videos. I looked at
other indie UK rock bands like
'Lovejoy' who have a similar age
demographic to Pretty Velvet.

Lots of their music videos have an

old-time aesthetic which I
think incorporates elements of the
video, this will look more interesting
and has a greater appeal. I'm
going to incorporate similar aesthetic
into my own music video because I
think this will appeal to the age
demographic of Pretty Velvet most
effectively.
 Project Overview
What I'm making for the project :-

• Music video – Pretty Velvet

• For song Dirty Soul

• Podcast
• to promote the upcoming song

• Poster- promote upcoming song

Logo of podcast / poster

for podcast
Audience and purpose
•From audience research the age
demographic is 16-25, this appeals to
current trends set by similar bands
such as Kelsey Karter and the heroines
•The focus of the video will be the
rock interments because of the result of
the survey most people
•The music should be put on Spotify
cos most people in the demographic
use it to Lisen to music
•If we are promptest it, we should
prompt on YouTube
 My survey
THIS INFORMOTION SHOWS A CLASS SURVEY WHICH HELPS INFORM
IDEAS IN RERGARDS TO AGE DEMAGRAPHIC

FORM THIS I FOUND THAT ROCK AND INDIE ROCK WERE THE MOST
POPULAR. THIS MEANS THE BAND 'PRITTY VELVOT' WILL APPEAL TO
THIS TARGET AUDIENCE SPECIFICALLY , BECAUES OF THERE CHOSEN
GENRE 'INDE ROCK'.

BEACAUES OF THE SURVEY WE KNOW THAT INSTAGRAM AND TIKTOK

ARE THE BEST PLATFORMS TO PROMOTE PRRITY VELVETS MUSIC IN
TERS OF GENRE PREFERENCE.

ASO BECAUES OF THE SURVEY WE KNOW THAT MOST PEOPLE STREAM

THEIR MUSIC THROUGH APPEL MUSIC AND SPOTIFY.
By looking at the pie chart this informs
me that people in the target audience are By looking at this pie chart
more likely to buy album if the cover art this informs that all people
is interesting. This informs me that I need within the target audience
to have a unique album cover for the got live concerts. This
audience to purchase it. means that when trading
the music video, I need to
try and incorporate the
same energy to keep the
audience interested.
By looking at the pie
chart this informs me
that majority of people
within the audience
buy merchandise. This
means I should some
way advertised the
bands merchandise
withing promotional
materials such as a
poster.
By looking at the graph this suggests at
least half of the people are willing to
travel distances to see artists they like.
This means within reason if they band
have any upcoming gigs. It would be
appropriate to promote it someway.
Key features and unique elements

A Unique element:
• Video - Outfits are specific colour (purple) it’s an inclusive colour that appeals to a wider target audience and help the band
have its own identity.

• Video – inner cut with live preformats into the video (in colour) this sneaky promotes live gigs
Some ideas for the video
 Logistic plan and equipment
• We have nearly all the resources required the only thing that will cost is the My initial thoughts on this is to
purple out fits set a realistic time to complete
• The time limitations is a problem given we working on two progress at the the work given, I will have a
same time more detailed version on the
pre-production slide.
• Another problem is figuring out how it in corporate colour (purple) in to the
black and white video

• And story bord that the band agrees with will take up time

• 24th November we shoot the music video

• on the 13th November we record a podcast and shot some proposal photos

• 10th November Discon of ideas and what the band wants