Scribd Logo
Upload

Welcome to Scribd!

  • Case Study Limewood

    Uploaded by

    Steve Irwin
    311 views16 pages
    The document discusses a case study about Lime Wood, a 5-star luxury country house hotel located in the New Forest National Park in England. It provides background information on the hotel's facilities and activities. A SWOT analysis is presented, identifying strengths such as its beautiful location and brand name, but also weaknesses like poor customer service and under-trained employees. Specific problems are outlined, like rude staff, expensive unsatisfactory food, and unaddressed issues like a broken TV. The major problem identified is poor performance of the staff and employees. Solutions proposed include hiring better employees, training staff to listen to and satisfy customers, delivering the brand promise, believing customer feedback, and promptly reacting to complaints.

    Original Description:

    English Communication In Work Place

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses a case study about Lime Wood, a 5-star luxury country house hotel located in the New Forest National Park in England. It provides background information on the hotel's facilities and activities. A SWOT analysis is presented, identifying strengths such as its beautiful location and brand name, but also weaknesses like poor customer service and under-trained employees. Specific problems are outlined, like rude staff, expensive unsatisfactory food, and unaddressed issues like a broken TV. The major problem identified is poor performance of the staff and employees. Solutions proposed include hiring better employees, training staff to listen to and satisfy customers, delivering the brand promise, believing customer feedback, and promptly reacting to complaints.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    311 views16 pages

    Case Study Limewood

    Uploaded by

    Steve Irwin
    The document discusses a case study about Lime Wood, a 5-star luxury country house hotel located in the New Forest National Park in England. It provides background information on the hotel's facilities and activities. A SWOT analysis is presented, identifying strengths such as its beautiful location and brand name, but also weaknesses like poor customer service and under-trained employees. Specific problems are outlined, like rude staff, expensive unsatisfactory food, and unaddressed issues like a broken TV. The major problem identified is poor performance of the staff and employees. Solutions proposed include hiring better employees, training staff to listen to and satisfy customers, delivering the brand promise, believing customer feedback, and promptly reacting to complaints.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    UHB 3022

    English for Workplace Communication


    Case study
    MOHAMAD FARID B HASHIM
    MOHD HANIF
    NORLIZZA BT MOHEYER
    NURUL SOLEHA BT ABD MALEK
    Lime Wood, a boutique country house hotel, is set in the heart of
    the New Forest National Park, 1.5 miles from the small town of
    Lyndhurst and just an hour and a half drive from London.

    Used Lime Wood's classical structure as the basis of our design
    but we've lovingly renovated it.

    Keeping the spirit of its past, taking inspiration from its
    extraordinarily beautiful surroundings and adding the odd
    contemporary twist to bring it to life.

    Combined with great food, immaculate service and facilities,
    we're the only 5 star luxury country house hotel in the New
    Forest National Park.

    Background
    Hospitality
    Make the most of an array of on-site activities from
    dining at the chef's table to yoga classes.
    Spa treatments.
    Bike rides.
    Shooting.
    Sailing and horse riding are also available nearby.
    Services
    Delivering the very best in luxury amenities but in a
    way that creates a welcoming atmosphere full of
    character and individuality.

    Mission and Vision
    Strengths
    Strong brand name
    Beautiful location
    Unique
    5 star hotel (Facilities)
    SWOT Analysis
    Weaknesses
    Poor of customer services
    Employees are not well-trained
    Opportunities
    Concept of Garden
    Luxury Decoration in Building
    Near to the town
    Massage Therapy (from
    Expertise)
    Cont.
    Threats
    The hotel deep into the
    forest
    Poor Marketing
    Strategy
    The customer service was poor
    Food was expensive and not very good
    Staff didnt seem interested
    Staff are not well-trained
    Problems
    Poor customer services
    When we eventually arrived at the
    hotel after bad directions, the Duty
    Manager was really rude to my
    wife as I was parking the car.
    Does not believe to the customers
    Food was expensive and not
    very good. When we
    mentioned this to the manager,
    she said that we were the only
    people complaining.
    Staff didnt seem interested
    The staff only really attended to
    our needs when we asked for
    them.
    Staff are not well-trained
    The TV stopped working on the first
    day and although they promised to
    fix it, nothing happened.
    What is the major problem?
    Staff / Employee
    Think like a
    customer
    Hire great employees
    Give rewards
    and
    remuneration
    Promotion
    Train the staff to listen
    to the customers
    Satisfy the
    customers
    Deliver company
    brand promise
    Believe the
    customer
    Reply the
    feedback
    React the customers
    complaints and fix it
    Solutions

    You might also like