Magno is a 2mm lead mechanical pencil unlike any

other.It offers lead position accuracy far beyond other

pencils due to the free-moving magnet concealed within
its premium grade aluminium body.

BY
Designers: Ashley and Matthew

1. Once the end tip is rotated, the brass

collet releases the lead.

2.The ferrous sleeve located around

the outside of the body slides by hand
to determine the length of lead. The
ferrous outer sleeve moves the magnet
and lead within the body.

3. The lead is secured again by rotating

the end tip which tightens the collet.
The 2mm replaceable lead is held by a magnetic component concealed within
the body of the pencil.

Development Prototype Timeline

Both Design Engineers who have worked in the

manufacturing industry for a number of years. As
Designers, they have astrong passion to innovate
products where design has become stale and
unchanged latterly in their existence. What better
product then a pencil?
Using pencils on a daily basis, they noticed a number
of faults and strongly believed there was a better
product to be designed. The following one and a half
years developing Magno became their lives, but it
was 100% worth it.
All design work and machining prototypes have been
done by themselves. They also have a very good

The main goal throughout Magnos development

has always been the technology modestly hidden
within its minimalist aesthetic. Utilising such a
unique system to propel the lead has enabled them
to make a significant design step in the mechanical
pencil industry.

Ideation
Concept
generation
and
sketching

Research

Materials
Survey
Ergonomics
Colors
Mechanism

Prototype and
Testing

MK1
MK2
MK3
MK4
MK5
MK6
MK7

Production
Laser
engraved
mild steel
with
anodised
surface
treatment
Hardened
Brass
Hb Lead
Premium
Neodymium
manget
(POM) high
grade low
friction
plastic

Market
Strategy
Timeline
Campaign
Survey
Manufacturi
ng
Quality
Control
Shipping