Executive Summary

The executive summary gives a brief overview of what is to follow and helps put all the
information into perspective
It provides a busy reader with everything that needs to be known about the new
ventures distinctive nature.
The executive summary is usually short and concise.
The summary articulates what the opportunity conditions are and why they
exist, who will execute theopportunity and why they are capable of doing so,
how the company will gain entry
and market penetration