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  • National Publishing Company: Titli By:Prashant Kumar Rollno:16Mkt-109

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    2 views4 pages

    National Publishing Company: Titli By:Prashant Kumar Rollno:16Mkt-109

    Uploaded by

    Prashant
    dfgfukjl

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    National Publishing

    Company
    Titli
    By:Prashant Kumar
    RollNo :16MKT-109

    Introduction

    Titli, a childrens fortnightly vernacular magazine

    Used to be market leader, reached its peak in 2007

    Mainly targeted at children of the age between 5 to 12 years

    Contains :

    Stories

    Poems

    Tit-bits

    Fun & Games

    Stage of PLC in market

    Product comes under maturity stage

    Declined by 40% after reaching its peak in 2007

    Combined decline in childrens periodicals by 56% from 2006 level

    Share rose to 47% in 2009 when childrens delight discontinued publishing

    Implications

    Products growth

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