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Q3.

What kind of media institution


might distribute your media
I think that TimeInc would be aproduct and
good publisher for why?
my magazine.
TimeInc would be a good publishing company for my music magazine as they have a history in
publishing in many different genres and expanding into specialist magazines. For example they
started with The Field which is a newspaper and now have branched out into many different
genres such as music and Sports with magazines like NME. These are extremely different genres
and TimeInc is successful in selling all of these magazines which means that they are definitely
appropriate to sell an indie music magazine; which NME can come under therefore theyre
already experienced in the field that my magazine is under. NME is one of the most successful
music magazine and also the first magazine to feature the charts. This is good as it suggests
that they are willing to publish magazines with new concepts and the target audience for my
magazine isnt on that is expected from an indie magazine. They also have a wide outreach
which will be good for me as my magazine has quite the niche market of young females and a
big publisher will be able to make the magazine be seen more than a smaller publishing
company.
TimeInc is also a publisher which changes and adapts to trends. My magazine is
targeted at a growing audience of teenage girls who have an interesting in indie
music. Most indie magazines are targeted towards older males therefore this will be
good for TimeInc as they dont have any other magazines like this published and
also good for me because my magazine would stand out compared to all the other
ones they publish. Even though the market more my magazine is quite niche it is a
currently growing market as more teenage girls are showing interest in music that
isn't necessarily directed towards them. Having a magazine that is targeted towards
them and it also being published by a well known company may further their
interest in that type of music and also even make the genre gain a new audience.

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