Unit G325 Critical

Perspectives in Media :
Section A
L.O: To look at the production practice of
creativity
Creativity

What do we
mean by
creativity?
 Creativity
Creativity is the hardest one in many ways because
it involves thinking about what the creative process
might mean.
Wikipedia describes it as "a mental process
involving the discovery of new ideas or concepts, or
new associations of the existing ideas or concepts,
fuelled by the process of either conscious or
unconscious insight.
For your projects it might involve considering where
ideas came from, how you worked collaboratively
to share ideas, how you changed things and how
you used tools like the programs to achieve
something imaginative.
Creativity: research and
planning
Initial ideas how did you come up with them?
Mind maps, word clouds
Group discussions
Research
Audience research
Experimentation with lighting, framing, test shots, test editing
Genre research picking out effective codes and conventions
Working to find ideas within genre conventions
What actors were capable of
Feedback
Subverting genre expectations
Hybridising ideas
Creativity
Chose practical elements that suited each team
members strengths.

Presentation of work i.e. audience research

talking heads etc. (using blogs)

Pre-production planning using photos instead

of drawing storyboards.
Creativity
Being able to make mistakes and learn from them.
Creative process can involve looking at existing media texts and
analysing their codes and their codes and conventions then
creatively extrapolating how you can use this knowledge to make a
successful production within the restrictions of what you can do.
Creativity isnt just about what you can do, its about how you
creatively work with what youve got. Limitations with technology,
locations, costumes, special effects etc
At AS you might have wanted to experiment with and use rack
focus but didnt have the technology in order to realise this but in
A2 you could experiment with SLR cameras.
Test shots, reflecting on things, reworking ideas, - all in order to
ensure meaning is effectively created for audiences.
You can be as creative and artistic as you want but the text needs
to be understandable by audiences.