Advertisement analysis

GROUP MEMBERS
DAIPAYAN DUTTA
KRUTIKA TALWADE
KAUSHIK MAITRA
DHAIRYA THAKKER
AMOL KORDE
 Summary of data
No. of advertisements 12
Advertisement for further survey Career
builder.
What people recalled about career builder
ad.
There likes and dislikes for that particular
advertisement.
Different statements for the ad and behavior
of people towards those statements.
 First Recalls
16

14

12

10

8
First Recalls

0
Bitto Boss Euro Vision Shoppers Zazoo Ikea Blaupunkt Heineken Budlight Career Pepsi Fedex Doritios
Stop Condoms Builder

Brand recalls of career builder and Pepsi are high

 Recalled the most- 3 Recalls
25.00%

20.00%

15.00%

Series1

10.00%

5.00%

0.00%
Zazoo Career Pepsi Ikea Euro Vision Heineken Budlight Blaupunkt Doritios Fedex Shoppers Bitto Boss
Condoms Builder Stop

Conclusion: No comments..
 Does specialization affects the
thought process ?
Ads B M H O F
1 0 0 0 0 0 Bitto Boss 01
2 2 5 2 8 10 Euro Vision 02
Shoppers Stop 03
3 0 0 1 0 0 Zazoo Condoms 04
4 4 15 4 12 16
5 2 6 2 5 12
Ikea 05
6 1 6 2 4 6 Blaupunkt 06
7 3 5 1 4 10
Heineken 07
8 1 6 2 7 6 Budlight 08
9 5 10 4 12 16 Career Builder 09
Pepsi 10
10 4 8 2 6 16
11 1 2 0 2 0 Fedex 11
Doritios 12
12 1 4 0 3 5
18

16

14

12

B
10
M
H
8
O
F
6

0
1 2 3 4 5 6 7 8 9 10 11 12

Conclusion: sabka khoon ek hota hai,

Specialization doesnt make any difference.
 Recalled the most by males:
male
4, 30
30

25
9, 25
20
10, 21
15
5, 12
10 2, 9
6, 10
7, 9 8, 9
5
1, 0 3, 1
0 12, 6
1 2 11, 3
3 4 5 6 7 8
9
10
11
12

Males recall the ads of zazoo

condoms and career builder
 Recalled the most by females
12

10

4
Recalled the most by females

Females recalled Ikea and Euro vision

ads also
Portion of batches who recalls the
career builder ad

33%

PGDM
36% EBIZ 1
EBIZ 2

31%
 Concepts which are liked by males
16

14

12

10

8
Concepts which are liked by males

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

5th concept of ad
7th follow your heart
5
0
 concepts liked by females
6

3
concepts liked by females
2

0
0 1 2 3 4 5 6 7 8 9 10 12 13 14 15 16 17 18 19 20 21 22

Likes : 1st , 3rd , 5th , 7th so on

Conclusion : liked almost half of the
elements !!
 males

Dislikes 20

18

females
16
12

14
10
12

8
10
males

6 8
females

6
4

2
2

0 0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 0 1 2 3 4 6 11 12 14 15 16 17 18 19 20

Almost negligible 2,4,15,16- disliked elements

females
 Behavior pattern towards Likes and
Dislikes
Females Male
Females liked almost Whereas males somehow
everything about the disliked some things . For
advertisement. example :
Actual heart and heart
popping out, only one
employee and product was not
clear for some people.

Note :
The conclusion out of these analysis is that whenever an advertisement has to be
made and the product or the services that are to be promoted , the composers
have to be carefull if it is more of a particular gender oriented because their likes
and dislikes may affect the sustainability of that product or service.
More than 50% of people AGREE
The claims made in the ad were believable .
The advertisement was amusing.
The advertisement was imaginative.
The advertisement was convincing.
This advertisement is not very easy to forget.
There was something different in this
advertisement.
More than 50% of people DISAGREE
The advertisement looked worn out and dull.
I have seen a lot of this type of advertisement.
The advertisement was irritating.
16
Brand Wise Remarks Count

14

12

10

0
Bitoo Blaupunkt Budlite Career Builder Doritos Eurovision Fedex Heineken Zazoo

Examples of alpenlibe with ads .