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 PYETJE PR TU PRGJIGJUR

1. FOR WHICH GEOGRAPHICAL MARKETS COULD WE OFFER SUCH PRODUCTS? THE WHOLE
WORLD? ONE CONTINENT? SEVERAL CONTINENTS? JUST A FEW COUNTRIES? IF SO, WHICH
ONES?
 PYETJE PR TU PRGJIGJUR

2. WOULD WE INTRODUCE A NEW GLOBAL PRODUCT EVERYWHERE IN THE WORLD AT THE

SAME TIME, OR INTRODUCE IT FIRST IN ONE MARKET, THEN IN THE OTHERS?
 PYETJE PR TU PRGJIGJUR

3. SHOULD WE SELL DIRECT TO THE CUSTOMER EVERYWHERE, OR SHOULD WE SELL THROUGH

THIRD PARTIES? SHOULD WE SELL DIRECT IN SOME COUNTRIES, AND THROUGH THIRD
PARTIES IN OTHERS?
 PYETJE PR TU PRGJIGJUR

4.SHOULD WE PROVIDE SUPPORT DIRECTLY TO CUSTOMERS EVERYWHERE, OR SHOULD WE

PROVIDE SUPPORT THROUGH THIRD PARTIES?
 PYETJE PR TU PRGJIGJUR

5.SHOULD WE SELL OVER THE WEB?

 PYETJE PR TU PRGJIGJUR

6.SHOULD WE HAVE THE SAME PRICE EVERYWHERE, OR ADJUST THE PRICE TO EACH
MARKET?
 PYETJE PR TU PRGJIGJUR

7.IF WE HAVE THE SAME PRICE EVERYWHERE, SHOULD WE QUOTE IT IN DOLLARS, OR

EUROS, OR YEN?
 PYETJE PR TU PRGJIGJUR

8.AND WHAT HAPPENS WHEN EXCHANGE RATES CHANGE? WHICH PRICES DO WE CHANGE?
 PYETJE PR TU PRGJIGJUR

9.SHOULD WE HAVE ONE PRODUCT FOR CUSTOMERS THROUGHOUT THE WORLD?

 PYETJE PR TU PRGJIGJUR

10.OR SHOULD WE HAVE A DIFFERENT PRODUCT FOR EACH CONTINENT, OR EVEN A

DIFFERENT PRODUCT FOR EACH COUNTRY?
 PYETJE PR TU PRGJIGJUR

11. MAYBE WE KNOW WHAT A POTENTIAL CUSTOMER IN COLUMBUS, OHIO WANTS, BUT
HOW ABOUT CUSTOMERS IN SEOUL AND BOGOTA?
 PYETJE PR TU PRGJIGJUR

12. WHAT ABOUT THE CUSTOMERS IN VOSTOK WHERE THE TEMPERATURE CAN DROP TO -
129F ?
 PYETJE PR TU PRGJIGJUR

13. WHAT ABOUT THE CUSTOMERS IN VOSTOK WHERE THE TEMPERATURE CAN RISE TO 136
F?
 PYETJE PR TU PRGJIGJUR

14. SHOULD WE HAVE ONE PRODUCT FOR EVERYBODY, OR DIFFERENT PRODUCTS FOR
WOMEN AND FOR MEN?
 PYETJE PR TU PRGJIGJUR

15. WHAT ARCHITECTURE SHOULD WE HAVE FOR OUR GLOBAL PRODUCTS?

 PYETJE PR TU PRGJIGJUR

16. WILL INTERFACES BE COUNTRY-SPECIFIC? WILL WE HAVE PRODUCT PLATFORMS?

 PYETJE PR TU PRGJIGJUR

17. SHOULD WE HAVE A CORE PRODUCT THAT WE CAN SELL WORLD-WIDE WITH LOCAL
CUSTOMIZATIONS?
 PYETJE PR TU PRGJIGJUR

18. IF WE ARE ABLE TO MAKE A PRODUCT THAT WE CAN SELL WORLD-WIDE, HOW CAN WE
RETAIN MARKET LEADERSHIP POWER OTHER COMPANIES IN THE WORLD THAT,
PRESUMABLY, CAN DO THE SAME THING?
 PYETJE PR TU PRGJIGJUR

19. WHICH OF OUR COMPETENCIES REALLY SET US APART FROM COMPETITORS? WHICH OF
OUR PRODUCT FEATURES AND FUNCTIONS SET US APART?
 PYETJE PR TU PRGJIGJUR

20. WHERE WILL WE DEVELOP OUR GLOBAL PRODUCTS? IN A SINGLE LOCATION WHERE WE
CAN BRING OUR BEST PEOPLE TOGETHER AND GIVE THEM THE BEST TOOLS IN THE
WORLD?
 PYETJE PR TU PRGJIGJUR

21. HOW WILL WE KNOW WHAT TO DEVELOP FOR CUSTOMERS IN FARAWAY PLACES?
 PYETJE PR TU PRGJIGJUR

22. SHOULD WE OUTSOURCE MANUFACTURING?

 PYETJE PR TU PRGJIGJUR

23. SHOULD WE ALWAYS WORK WITH OURPREFERRED SUPPLIERS, OR SHOULD WE

ALWAYS SELECT ON THE BASIS OF LOWEST-COST?
 PYETJE PR TU PRGJIGJUR

24. AND WHAT HAPPENS IF, AS A RESULT OF EXCHANGE RATE CHANGES, ANOTHER
SUPPLIER BECOMES LOWER-COST THAN A PREVIOUSLY PREFERRED LOW-COST SUPPLIER?
 PYETJE PR TU PRGJIGJUR

25. AND WHAT ABOUT DESIGN? AND DEVELOPMENT ?

 PYETJE PR TU PRGJIGJUR

26. AND MARKETING? AND IS? AND FINANCE? SHOULD WE OUTSOURCE THEM?
 PYETJE PR TU PRGJIGJUR

27. WHAT SHOULD WE OUTSOURCE, WHAT SHOULD WE KEEP IN-HOUSE? WHAT SHOULD
WE?
 PYETJE PR TU PRGJIGJUR

28. OFFSHORE, WHAT SHOULD WE KEEP AT HOME?

 PYETJE PR TU PRGJIGJUR

29. HOW WILL WE INFORM CUSTOMERS AROUND THE WORLD ABOUT OUR PRODUCTS?
 PYETJE PR TU PRGJIGJUR

30. IN WHICH LANGUAGE ?

 PYETJE PR TU PRGJIGJUR

31. OVER THE WEB ?

 PYETJE PR TU PRGJIGJUR

32. ON TELEVISION, IN MAGAZINES, IN JOURNALS, IN NEWSPAPERS, ON BILLBOARDS?

 PYETJE PR TU PRGJIGJUR

33. . SHOULD WE HAVE THE SAME MESSAGE IN ALL COUNTRIES?

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