Marketing Management

Syndicate 7 & 8
Hana Nurdina 29117117
Rachman Ikhwanto 29117271
Rizkie Imaduddien Limbong 29117102
Hanif Sulistiyo 29117190
Muhammad Nadif 29117122
Irma Mardiana 29117074
Hendra Surianta Sembiring 29117191
Alif Hafit Fandriansyah 29117187
Fun Fact
 Segmentation, Targeting and
Positioning
Segmentation
- Age
Target
- 18-24
Positioning
- Pioneer service photograph apps
 Need and wants
- Feed for instagram
To get more followers  get pride & happiness
 increase social status
E-PICT
 Concept
• Basic application (easy to get)
• Offering :
1. Photographer & Videographer service
(photoshoot, editing, get photo directly)
2. Experience (new places)
 Implementation

• Make a solid team (Recruit great IT

programmer to make this apps)
• Find the platform for mentoring (gerakan
nasional 1000 startup digital)
• Make prototype
• A/B testing
• Socialization and promotion
• Launch
 Marketing Strategy
• Collaboration with bank for paying • Alternative strategy:
system via virtual account
– Collaboration with gojek apps
• Collaboration with tripadvisor as
platform to review the place – Promotion via advertising on tv,
• Collaboration with unique place’s radio, billboard, flyer, and poster
owner to rent their place via this – Make a photography or short film
apps competition
• Free for instagram user who has – To increase the brand awareness
more than 100000 followers
• Mention E-pict in social media will
get discount 50% (This promo only
for the first month launching)