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Industrial Design in Product Development

The document discusses industrial design, its goals, importance, and process. It describes how industrial design aims to make products safe, easy to use, and aesthetically pleasing while communicating corporate image at low cost. The industrial design process involves investigating customer needs, conceptualizing designs, refining concepts, selecting a final concept, and coordinating with engineering and production. Industrial design plays different roles depending on whether a product is technology-driven or user-driven. The timing of industrial design involvement also depends on the product type. Quality assessment of industrial design considers the user interface, emotional appeal, maintainability, resource use, and product differentiation.

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yossy amelia faradea
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411 views22 pages

Industrial Design in Product Development

The document discusses industrial design, its goals, importance, and process. It describes how industrial design aims to make products safe, easy to use, and aesthetically pleasing while communicating corporate image at low cost. The industrial design process involves investigating customer needs, conceptualizing designs, refining concepts, selecting a final concept, and coordinating with engineering and production. Industrial design plays different roles depending on whether a product is technology-driven or user-driven. The timing of industrial design involvement also depends on the product type. Quality assessment of industrial design considers the user interface, emotional appeal, maintainability, resource use, and product differentiation.

Uploaded by

yossy amelia faradea
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
  • Introduction: Explains the overview and context of industrial design within the product development process.
  • Goals for ID: Outlines the main objectives and outcomes desired from industrial design efforts.
  • ID Importance to Product Design: Discusses the significance of industrial design in enhancing product usability and visual appeal.
  • ID Goals: Describes specific goals related to product utility, appearance, and ease of maintenance.
  • The ID Process: Details the stages involved in the industrial design process from conceptualization to production.
  • Product Types from the ID Point of View: Analyzes different product types and their alignment with technology or user-driven approaches.
  • Three Design Challenges: Introduces the key challenges faced in balancing design desirability, viability, and feasibility.
  • Timing of ID Involvement: Explores when industrial design should be integrated into product development phases.
  • Quality Assessment of ID: Examines criteria for evaluating the quality of industrial design efforts on product features.
  • Industrial Design Chapter Example: Motorola RAZR: Provides a case study of the Motorola RAZR phone as an example of successful industrial design.
  • Cost of Industrial Design: Analyzes the financial implications of industrial design on overall product development costs.

Industrial Design

Hilma Raimona Zadry, Ph.D


Prima Fithri, MT
Semester 1 - 2015/2016

Source:
Karl T. Ulrich and Steven D. Eppinger
5th Edition, Irwin McGraw-Hill, 2012.
Product Design and Development
Karl T. Ulrich and Steven D. Eppinger
5th edition, Irwin McGraw-Hill, 2012.

Chapter Table of Contents:


1. Introduction
2. Development Processes and Organizations
3. Opportunity Identification
4. Product Planning
5. Identifying Customer Needs
6. Product Specifications
7. Concept Generation
8. Concept Selection
9. Concept Testing
10. Product Architecture
11. Industrial Design
12. Design for Environment
13. Design for Manufacturing
14. Prototyping
15. Robust Design
16. Patents and Intellectual Property
17. Product Development Economics
18. Managing Projects
Outline
• Goals for ID
• Importance of ID
• ID process and timing
• ID roles
• ID quality assessment

3/9/2018 4
ID Importance to product
design
• Ergonomics
– Ease of use
– Ease of maintenance
– User interaction with the product
– Minimum knowledge of using it safety.
• Aesthetics
– Amount of product differentiation required
– The importance of pride of ownership, image.
– Motivation to the design team (for their pride in
product)
3/9/2018 5
ID goals
• Product utility
– safe, easy to use, and intuitive
• Appearance
– form, line, proportion, and color
• Communication of corporate image
– through the visual quality
• Ease of maintenance and repair
• Low (mfg) costs
3/9/2018 6
The ID Process
1. Investigate customer needs
2. Conceptualize
3. Preliminary refinement
4. Further and final concept selection
5. Control drawings of the final concept
6. Coordinate with engineering and
production.
3/9/2018 7
Product types from the ID
point of view
• Technology-driven products
– Engineering or technical requirement is paramount
– ID has little involvement
– Extreme cases of Intel chips and GE engines
• User-driven products
– Usually there is a high degree of user interaction for these
products.
– The functionality and/or its aesthetic appeal are important
– ID works closely with marketing and engineering throughout
the process.
• Classification of some common products
– See exhibit 11-8 on page 222
3/9/2018 8
Three Design Challenges

People Business
“desirable” “viable”

Technical
“feasible”

Source: IDEO
Technology or User Driven?
Technology or User Driven?
Technology or User Driven?
Timing of ID involvement
• Technology-driven products
– During the later phases of product development
• In concept generation for user interface
• In concept testing for for customers for feedback.
• In detailed design and refinement for packaging and marketing
• User-driven products
– Throughout the entire process
• In need analysis for identifying customer needs.
• In concept generation for creating multiple concepts
• In concept testing for creating models
• In system level design for refining promising concepts
• IN detailed design for selecting final concept and coordinating
eng-mfg.-marketing efforts.

3/9/2018 13
3/9/2018 14
Tech- vs. User-Driven
Products

Mobile Phone
Camera
Super Computer Laptop Computer Coffee Maker
Desktop Computer Wrist Watch
Hard Disk Drive Automobile Office Chair

Technology-Driven User-Driven
Products Products
Quality assessment of ID
• User interface
– Intuitive, safe, comfort, easy to use
• Emotional appeal
– Attractive, exciting, pride of owning and being o the team
• User’s ability to maintain and repair product
– Easy, intuitive
• Appropriate use of resources
– Value (quality vs. cost)
• Product differentiation
– Easy to stand out, recognize, & remember.
– Fit with or enhance corporate identity
3/9/2018 16
Industrial Design
Chapter Example:
Motorola RAZR
Motorola “Flip Phones”

MicroTAC (1989) StarTAC (1993) V60 (2001) RAZR (2004)


Concept Sketches and Rendering
Soft and Hard Models
Control Models and CAD Models
Cost of Industrial Design
30
Hand-Held Medical
Percentage of Instrument
Product
Development
Budget Spent
on Industrial 20
Design (%) Hand-Held Vacuum

Desktop Computer
Peripheral
10 Large-Scale Medical
Equipment
Hand-Held Mobile Phone
Power
Tool Medical Imaging
Industrial Food Equipment Automobile Jumbo Jet
Processing Equipment
0
10 100 1,000 10,000 100,000
Total Expenditures on Industrial Design
($) thousands

Industrial Design Source: Karl T. Ulrich and Steven D. Eppinger 5th Edition, Irwin McGraw-Hill, 2012. Hilma Raimona Zadry, Ph
Product Design and Development Karl T. Ulrich and Steven D. Eppinger 5th edition, Irwin McGraw-Hill, 2012. Chapter Table of C
3/9/2018 4 Outline • Goals for ID • Importance of ID • ID process and timing • ID roles • ID quality assessment
3/9/2018 5 ID Importance to product design • Ergonomics – Ease of use – Ease of maintenance – User interaction with the pro
3/9/2018 6 ID goals • Product utility – safe, easy to use, and intuitive • Appearance – form, line, proportion, and color • C
3/9/2018 7 The ID Process 1. Investigate customer needs 2. Conceptualize 3. Preliminary refinement 4. Further and final conce
3/9/2018 8 Product types from the ID point of view • Technology-driven products – Engineering or technical requirement is pa
Three Design Challenges People “desirable” Technical “feasible” Business “viable” Source: IDEO
Technology or User Driven?

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