Question 3: What have you

learned from your audience

feedback?
o 1. Do you think there is a storyline in the music video?

o 2. Do you think the artist himself needs to be in the music video

o 3. Is there any visual effects that you thought were effective?

o 4. In your opinion, is there anything you would change about the music video?

o 5. Do you think there are any links between the visuals and the lyrics?

o 6. Where would you access this music video and would you like and share it?

o 7. What kind of genre do you think this music video is?

o 8. Are there any effects within the video that you think are too much?

o 9. Do you see a link between the ancillary texts and the music video?

Using such a diverse sample of
demographics, allowed for the
responses gathered to be much more
representative of the mass
population, and can provide key
information on the view point and
opinions outside of my target niche
audience. However category B will
be prioritised as they are the primary
demographics and their feed back
will be the most valuable to result in
a preferred reading .
After analysing all responses we
discovered that groups A and C
where unsure and did not understand
that overarching concept behind the
music video. This was expected as
they were our opposition readings.
We conducted a ‘vox pop’style
feedback task (open and closed
Focus Group questions) after the screening of our
music video to an audience including
the following 3 categories:
The vox pop gave us insight to how o A: 13-14 year old media students
successful our music video was, of (varied ethnicities and
however this type of research lacks genders).
ecological validity. As the o B: 17-18 year old sixthform
environment in which the experiment students( including media
took place was not of one that the students (varied ethnicities and
participants where used to they could genders).
have guessed the aim and answered o C: 30+ year old adults (middle
the question the please us as the class, varied ethnicities and
experimenters. This is known as the gender including media
‘Hawthorn effect’. Therefor their teachers).
responses may not be valid what we We conducted the analysis of the
are trying to find out questionnaires in reference to Hall’s
reception theory, relating to
preferred, negotiated or opposition
reading.
 Respondent Gender Respondent Category

12%

33%

53%
35%
67%

Male Female A B C
 Solo Vox Pop Responses:
Q1 : Do you think there is a storyline behind the music
video?
Respondent CATEGORY (A)
“its hard to tell I think that its got a hidden meaning that you would
understand after watching the music video a few times but it could be
of a girl who likes nature because she is a forest a lot”
This is a response from a category A female. She offered a
preferred reading as she recognised one of the over arching
themes in the music video by identify the importance of the
set in a natural location “a girl who likes nature”. However
due to her age and lack of deeper connotation knowledge she
struggled to fully elaborate and encode the meaning behind
the set “its hard to tell I think that its got a hidden meaning
that you would understand after watching the music video a
few times “.
Q2: Do you think the artist himself needs to be in the
music video?
Respondent CATEGORY (A)
“well I don’t know maybe I think that no because you don’t
want to look at them singing but rather watch something
happening”
This is a response from a white male from category A.
He offered a oppositional reading as he didn’t think that
it was necessary to have the artist in the music video
and argues that he would rather watch something
different rather than the artist singing. However he
didn’t think about other things that the artist could be
performing. We focused on having the artist appear in
the music video as it conforms to Dyer’s star theory and
being recognisable therefore attracting the primary
audience.
 Solo Vox Pop Responses:
Q3 : Is there any visual effects that you thought were
effective?
Respondent CATEGORY (A)
“My favourite was when the main person in the music video was sort
of cloned but the background was the same I also liked that ghost
like effect when she doing a cart wheel”
This is a response from a white female age 13. She
recognised the editing visual techniques that we used in Final
Cut Pro X ,identifying the “trail effect” as “ghost like effect”
and the use of layering and cropping shots in the same
location and camera position as clone because it made the
artist look cloned.
Q4: In your opinion, is there anything you would
change about the music video?
Respondent CATEGORY (A)
“I liked it but at times it was very repetitive”
This response from a 13 year old white male was
helpful because it allowed for a outsider view on how
the shots where putt together, giving us insight on what
mistakes we have made in post production and what to
improve next time.
 Solo Vox Pop Responses:
Q5: Do you think there are any links between the visuals
and the lyrics?
Respondent CATEGORY (B)
“I didn’t pick up on many other than the word “gold” which was
repeated many times ad the visuals presented cold figures and
objects”
This is a response from a ethnic minority female age17-
18. She recognised one of the themes of gold however she
shows no further understanding to why the visuals match
the lyrics “gold”. As she studies A level media we would
assume that she would show understanding of the
connotations, unless its not clear enough through our
music video. This is helpful because it gives us more
insight of what we can improve on.
Q6: Where would you access this music video and
would you like and share it?
Respondent CATEGORY (B)
“I would access the music video on Youtube because it’s the
biggest video sharing platform, I would also share it on social
medias such as Facebook and Snapchat. ”
This is a response from a 17-18 year old male, who is in
our niche target demographics. He gave a preferred
reading because his response was positive and said that
he would share it on social media . From this we could
infer that our target audience would also share the video
allowing it to be viewed by a mass audience.
 Solo Vox Pop Responses:
Q7: What kind of genre do you think this music video is?
Respondent CATEGORY (A)
“This maybe is a pop song but it’s a bit different so I'm not sure”
This is a response from a minority ethnical female age 13.
She recognised one of the genera in our hybrid and was
correct that it didn’t fit with the conventions of a pop
music video100%. However had some elements such as
the star artist singing and bright colour scheme. It can be
assumed that due to her young age she had not yet
experienced hybridised genres, therefor she can not
identify what genre it specifically is.
Q8: Are there any effects within the video that you think
are too much?
Respondent CATEGORY (C)
“The saturation levels where a bit to high in the nature shots
which made the greens look unrealistic ”
This is a response from a 18+ year old male teacher,
who is our opposition demographics. He gave a useful
information that allowed us to recognise the issue with
colouring.
 Solo Vox Pop Responses:
Q9: Do you see a link between the ancillary texts and the
music video?

Respondent CATEGORY (C)

“I see a defendant link between the music video and the ancillary
texts especially due to the use of the artist and things like logo,
typography and colour scheme”

This is a response from a18+ female teacher. She

recognised that there was a theme through the ancillary
text with the use of our editing techniques. This shows
that we created a campaign that can be easily identified
with our artist even by outside our primary demographics.