DISSERTATION

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Submitted in fulfilment of the requirement for the award of

PUNEUNIVERSITY

For the Degree of

BACHELOR OF ARCHITECTURE

Submitted By
CHETANA JADHAV
ROLL NO-
2017-2018

Under the Guidance

By
Ar. ANAGHA LAWATE

PAD DR.D.YPATILCOLLEGE OF
ARCHITECTURE,AKURDI PUNE-411 044
 ACKNOWLEDGEMENT
I would like to express my special appreciation and sincere thanks to my
advisors; you have been a tremendous mentor for me. I would like to thank you
for encouraging my research. Your advice on both research as well as on my
career have been priceless. I would also like to thank my committee members,
for serving as my committee members even at hardship. I also want to thank you
for letting my defence be an enjoyable moment, and for your brilliant comments
and suggestions, thanks to you. All of you have been there to support me when I
recruited patients and collected data for my dissertation
A special thanks to my family. Words cannot express how grateful I am to my
parents for all of the sacrifices that you have made on my behalf. Your prayer for
me was what sustained me thus far. I would also like to thank all of my friends
who supported me in writing, and incentive me to strive towards my goal.

Chetana.Jadhav
(Name of the Candidate)
 INDEX

CHAPTER :1
 SYNOPSIS
1.1 ABSTRACT 3
1.2 INTRODUCTION 4
1.3 IMPACT 4
1.4 IMPORTANCE OF PROJECT 5
1.5 NEED OF PROJECT 5
1.6 WHY THIS TOPIC 6
1.7 AIM AND OBJECTIVE OF THE STUDY 6
1.8 METHODOLOGY AND METHOD 7
1.9 SCOPE AND LIMITATION 7

CHAPTER :2
 DATA COLLECTION
2.1 BOOK REVIEW………………………………………………………………9
2.2 LITRATURE REVIEW 11
2.3CASE STUDIES
- LIVE CASE STUDY 1 12
SWOT ANALYSIS:Case Study 1: NIFT, Mumbai………………………….... 15
GRAPHICAL REPRESENTATION……………………………………………....16
- BOOK CASE STUDY 2…………………………………………………..….17
SWOT ANALYSIS:Case Study 2: NIFT, Delhi………………………………..20
GRAPHICAL REPRESENTATION……………………………………………….21
 BOOK CASE STUDY 3………………………………………………….…...22
SWOT ANALYSIS:Case Study 3: NIFT, Hyderabad…………………………26
GRAPHICAL REPRESENTATION………………………………………………27
CHAPTER 3: COMPARATIVE ANALYSIS…………………………………..28
.
CHAPTER :4.

QUESTIONNAIR…………………………………………………………………30

CHAPTER :5 CONCLUSION………………………………………………….33

CHAPTER :6
RECOMMENDATION……………………………………………….................38

CHAPTER :7 BIBLIOGRAPHY…………………………………………….....36
 FIGURE OF CONTENT
FIGURE NO.1………………………………………………………………… ..6
FIGURE NO.2………………………………………………………………….. 6
FIGURE NO.3……………………………………………............................… ..9
FIGURE NO.4………………………………………………………………… . 9
FIGURE NO.5………………………………………………………………… .12
FIGURE NO.6………………………………………………………………… .12
FIGURE NO.7………………………………………….....…………………… 13
FIGURE NO.8…………………………………………..................................... 13
FIGURE NO.9………………………………………….................................... .13
FIGURE NO.10…………………………………………….............................. .17
FIGURE NO.11……………………………………………….......................... .18
FIGURE NO.12……………………………………………………………….. .18
FIGURE NO.13……………………………………………………………….. .19
FIGURE NO.14……………………………………………….......................... .19
FIGURE NO.15……………………………………………………………….. .22
FIGURE NO.16………………………………………....................................... 24
FIGURE NO.17…………………………………………....................................26
FIGURE NO.18…………………………………………………………………25
FIGURE NO.19…………………………………………………………………25
FIGURE NO.20………………………………………………..... 25
FIGURE NO.20…………………………………………………………………25

1
CHAPTER 1: SYNOPSIS
2
1.1 ABSTRACT

FASHION DESIGN INSTITUTE:

“UNCONVENTIONAL” Basically means creating something from materials

other than the required one.
For centuries individuals or societies have used clothes and other body
adornments as a form of Non-verbal communication to indicate occupation, rank,
gender, sexual availability, locality, class, wealth and group affiliation
Eg: - Nowadays, availability fashion shows are taking place on a large scale.
In this, costumes are created from other materials instead of fabric. So this
unconventional fashion should be reflected in the form of Architecture or
‘Transformation of forms.’
Fashion has strength to change the face of the world. Fashion business has
intensity, energy and motion. Standard of living is increasing day by day and
people can easily afford to spend. There are several fashion institutes and hubs
that have come but there is no such institute or hub which is of national level
which will provide the students an international platform to learn and get
information regarding the fashion world.
Fashion is a very important aspect of modern life nowadays, because of
advancement in technology as well as in media and more and more people are
attracted towards this particular phenomenon, fashion which has not an academic
discipline before. Nothing spreads as fast as fashion in today’s world. Today
fashion means success, wealth, recognition and much more, it is way of making a
visual statement about one’s own self.
A look into the past uncovers the passion on which Indians have towards
beautifying the human form.
However over the passage of time fashion became synonymous only with the
rich and famous. In the past independence era, fashion seemed to have lost its
importance on the indian sub-continent as in the west. However owing the efforts
of a handful of fashion designers and the invasion of satellite television, fashion
ans fashion designer gained importance.
Fashion which was considered as a “CHILD OF FUTURE” is now being
seriously pursued by the youngster generation.

3
1.2 INTRODUCTION
Fashion is like music, is a universal language accessible to everyone and
innately understood. Fashion can be viewed as an art because so much creativity is
required to make its products. It speaks of class, fashion is creative discipline.
Fashion is reflection of a way of life. It talks about identity of the person.
Now a day’s people are getting more and more conscious about the things like
appearance, body language, presentation etc. Earlier clothing was just a medium to
protect ourselves from external agents. But gradually the use changed, now it has
become the element which reflection one’s attitude towards life. It has become an
expression of individuality. Thus it has become necessary to make them aware of
the current trends and fashion....
So this is a small effort to achieve the balance between the individual’s interest
and the platform for budding designers to show their creativity. Ultimately opening
a new vista towards better future.

1.3 IMPACT OF FASHION:

Fashion contributes to an individual’s emotional life a few other things can,
the clothes we were have the power to create feelings of the exhilaration of moods
of depression, this can cause conflict between husbands and wives or parents and
children. Fashion is the intangible force that encourages one to change his life style.
Fashion is integrated into our everyday life. Often we are unaware of its
impact on our life as we are of the air we breathe. The influence of fashion is seen
in clothing, food hairstyle, architecture, automobile, advertising, home, furniture,
kitchen appliances and packing. It is seen in the store windows, newspaper,
magazines, television, movies etc.

Fashion surrounds us and there is no avoiding it. Those individuals who insist
that they are oblivious to and unconcerned with the fashion are only deceiving
themselves “ant fashion "is itself or fashion.
Certainly you have noticed by now that fashion is not limited to clothing.
However, fashion changes seems to occur faster and more often in apparel form
than in-home furnishing, automobiles or packing design.

STYLE: It is any particular characteristic or look in apparel style, which may come
and go, but a specific style always remains the same.

ACCEPTANCE: It implies that consumer must buy and wear a style to make it a
fashion. Acceptance by a larger number of people makes a fashion important.

TIMELESS: It indicates change. What is in fashion in one year will be out in the
next. The senses become bored without variety. 4
1.4 IMPORTANCE OF THE PROJECT:
Fashion is a means of self-expression that allows people to try on many roles in
life. Whether you prefer hip-hop or Chanel-chic, fashion accommodates the
chameleon in all of us. It’as a way of celebrating the diversity and variety of the
world in which we live. Fashion is about change which is necessary to keep life
interesting. It’s also mirror of sorts on society. It’as a way of measuring a mood that
can be useful in many aspects, culturally, socially even psychologically. At the
same time, fashion shouldn’t be taken too seriously or you lose the fun of it.
Fashion guides us towards maximizing our assets and minimizing our flaws. It
depends on us how we achieve it; remember to wear cloths in which you feel
comfortable both physically and psychologically. Be confident and carry the outfit
gracefully. As we all know ‘every book is judged by its cover’ so by following the
fashion trends you can create good impression on others. So, if you spend lot of
time and money on just looking perfect don’t regret it. Through fashion magazines
or celebrities one can closely follow these fashion trends. For mw fashion is
important because it helps be to express myself, fashion is a means of “self-
expression”.

1.5 NEED OF THE PROJECT:

Nothing spreads as fast as Fashion in today’s world. With the increasing
awareness in the fashion industry, Indian designers are making their mark
worldwide. Increasing number of studios. Boutique’s etc. implies the increased
awareness in the fashion world. As a result of this, export market has also
increased.
It has strength to change the face of the world. Fashion business has intensity,
energy and motion. Standard of living is increasing day by day and people can
easily afford to spend. There are several fashion institutes that have come up but
there is no such institute which is of a national level which will provide the student
an international platform. The fashion treads demands creativity and flair of an art
together with technical knowledge together. Project requires great interest to know
about fashion and this curiosity led to reach to the roots of fashion. Fashion
designers are special people who are able to foresee the future and have strength to
change the face of world because like us they are designers.
The interest in fashion & to analyse the fashion business going all round the
world there came the fact that in spite of extraordinary talent in India, Indian
Fashion Industry lacks something. India has got rich culture background, is one of
the leading textile production markets then what is that aspect which stops fashion
business to flourish?
5
The INCEPTION toward better for Fashion Business……
1.6 WHY THIS TOPIC:

Fashion is an intangible topic like architecture. It has

strength to change the face of the world. Fashion business has
intensity, energy and motion. Standard of living is increasing
Institution that have come up but there is no such institution
Which is of national level which will provide the students an
International platform. I have great interest to know about
Fashion and this CURIOSITY led me to reach to the roots of
Fashion. FIG.1
I always think fashion designers are special people who are able to foresee the
future and have strength to change the face of world coz like us. They are
designers. The interest in fashion led me to know analyse the fashion business going
all around the world and there I came under the fact that in spite of extraordinary
talent in India, Indian Fashion industry lacks something. India has got rich culture
background, is one of the leading textile production markets then what is that
aspect which stops fashion business to flourish?

And this particular question led me to

study the current scenario of fashion business
and identity the problem which took lots
research in various fields like global market
for fashion industry, fashion for Indians,
influence of west on fashion industry and so
on........
“FASHION” FIG.2
“Fashion is and has been and will be, through all ages the outward from
through which The mind speaks to the universe”

1.7 AIMS & OBJECTIVES OF THE STUDY

• Fashion is every changing, keeping this in view an attempt will be made in this
project to create space which can be dressed in a new form without changing the
structure elements. To create institute which serves all the needs of students.
• To design space as per proper functionality.
• Designing of space considering the courtyard planning.
• Merging of different spaces for interaction of student of different courses.
6
 1.8 METHODOLOGY AND METHOD
 BRIEFING

In first stage defining the problem, identifying the scope and objectives of the
subjects this includes the general study of the subject.

 DATA COLLECTION SYSTEM. The following case studies have been done.

 ANALYSIS

Analysis refers to the breaking up of the data collection of advance systems into
simpler system in order to understand the function and application of each
system. Further more each system is evaluation in terms of its efficiency and
performance.
 SYNTHESIS

Analysed information is then collected and synthesized rearrangement of the

above analysed in order to develop the standard norms required for the
development of the proposal

 DEVELOPMENT

Development of information, depending upon the above synthesised facts,

certain rules and guidelines are specification to carry out the evaluation process.

 EVALUATE
This stage refers to final design within which upon the synthesized and
critically analysed information is used in making an advanced system, keeping in
view both the positive and negative aspects of particular system or technology.

1.9 SCOPE AND LIMITATION

This deals with the design required for an institute at national level keeping
the standard norms, requirements and the additional spaces required for a student
learning fashion designing in mind. The institute will only deal with the education
part as to train the students in a professional manner and to give them exposure by
conducting workshops, fashion show so that they can answer to the increased
demand in the fashion industry.

7
CHAPTER 2: DATA COLLECTION

8
2.1 BOOK REVIEW

FIG.3 FIG.4
RETHINKING MODERNISM FOR THE DEVELOPING
WORLD

AUTHOR NAME: JAMES STEELE

PUBICATION DATE: JULY 1, 2001

LANGUAGE : ENGLISH

PRODUCT DIMENSIONS: 1.2X 10.2 X 12.2 INCHES

PRICE: 5000

PAPER MARK: 300

9
 REVIEW

This book rethinking modernism for developing world has a

good amount of data on various intentional projects worked for the
conceptualization of structures . The fashion industry in India is a
mainstay of its rapidly expanding economy. Its increasing prominence is
a natural consequence of its historical leadership in textile design and
production, in which it also retain an impressive international market
share. To encourage the fast- growing garments industry, the government
of India decided to establish a national Institute of Fashion Technology
(NIFT) in Delhi

10
2.2 LITERATURE REVIEW

Publish in INDIAN TIMES

13TH FEB 2011
This article is from the research paper of fashion institute of technology
from New York. It refers among the source off information on the fashion
institute and the review compiling of many discussions of these sources
between themselves. This review may stand alone or be used as a part of a
larger research paper as a sort of introduction. The article also discusses
on proper sources of information to support the writer thesis or main
argument, a literature review is concerned with discussing the sources
themselves the validity in the given field. The research paper also consist
of historical background , recent developments , technical debates , areas
of agreement, leading authorities varrying approaches on the subject. Etc
it also states the importance of the chronological order used while
compilation of work. This review also informs that articles should not
primarily about you to your relationships to the literature. And I think that
a literature review should not be organized as a narrative of ones own
research process.

11
2.3 CASE STUDY: LIVE CASE STUDY

NATIONAL INSTITUTE OF FASHION TECHNOLOGY,

MUMBAI

FIG.5 FIG.6
LOCATION:
• NIFT Mumbai is located in Navi Mumbai, Kharghar.

• The area is developed by Cidco. It is situated in the central part of Kharghar.

• The development is spreads over 20,000 sq.m.

• It is designed by Hafeez contractor. The building is designed in a contemporary

style using a mix of straight lines complemented with curves.

• The complex is 2.5 kms from Kharghar railways station. Kharghar is also a home
for many institution and colleges in the radius of 5 kms.

CLIMATE:

The climate of Mumbai is hot and humid, therefore the main principle of the
planning was to avoid the harsh sun that came into the campus.

DESIGN CONCEPT:

• The ideas of the architect was to establish space for creative exchange.

• Therefore the physical environment in the campus is woven around the

sensitivity that at a lot of interaction occur in a spontaneous manner and as a
result creating activity spaces around the formal areas was a priority.

• At the outset the idea is manifested in the form of an ambient corridor that forms
the spine of the campus. 12
DESIGN FEATURE

• The plan well merges with the shape of the site. The overall layout of the campus
is planned around a courtyard.
• The longer axis of the building is in the North-South direction, therefore the
direct sunlight in the morning is cut off.
• The maximum heat gain if from roof top as it is fully exposed in the day time, so
to avoid this Architect has covered the whole structure with an artificial roofing
system.
• The entry to the main campus is through an ambient corridor which forms the
foreground to different academic buildings like the textile design department
block, management block, technology block, fashion and apparel block and the
resource centre
• The buildings have been designed as 1 and 2 storey structures for easy vertical
circulation and are connected together horizontally through wide corridors at all
levels.
• The ambient space on the ground floor is designed as a semi open area lined with
green patches and metal staircases, large enough to hold informal events
• The canteen is designed next to the central courtyard. It provides service for 80-
100 students At a time.
• It also serves as mess for the hostilities as it is between the academic block and
the hostel.
• A multipurpose hall with 700 seats has been placed near the entrance plaza to
facilitate entry and exit of guests without actually having to enter the campus.
• The car park area has 80 car parking facility.

STRUCTURAL SYSTEM:

• The campus is made of R.C.C frame structure with roof coverings made up of
space frames covered with asbestos cement sheets.

• The staircases are made of metal.

• Exaggerated columns support the steel columns which are supportingthe lattice
truss. FIG.7 FIG.8 FIG.9

13
MATERIALS USED:

• Polished Kota is used for classrooms and passages.

• Coloured mosaic tiles are used for terraces.

SERVICES

• As the building is just a G+2 structure, lifts are not provided.

• Split A.C system is used in the campus.

• Electrical appliances are located in the space between two toilets.

• Toilets are provided after every cluster.

14
SWOT ANALYSIS:Case Study 1: NIFT, Mumbai.

STRENGTH
Established in the year 1995 in “Fashion Capital of India”, today NIFT
Mumbai is spread over 10 acres of area in Navi Mumbai, has state of
the art hostel facilities for girls and boys students, world class
infrastructure, highly equipped labs and machine rooms . Campus
possesses latest sports infrastructure and well monitored well equiped
mess facility. The institute has highly trained faculties with strong
industry connect. NIFT Mumbai offers employment opportunities to
aspirants across all NIFT Centres.
 Library
 Cafeteria
 Hostel
 Sports Complex
 Gym
 Hospital / Medical Facilities
 Wi-Fi Campus
 Shuttle Service
 Auditorium
 A/C Classrooms
 Convenience Store
 Labs
WEAKNESSES
None.

OPPORTUNITIES
Staff quarters.

THREATS
None.
.

15
RATIO OF GROUND COVERAGE TO OPEN
SPACE

15%

OPEN SPACE
65%
GROUND COVERAGE

ACTIVITIES

8% 10% SERVICES
15%
CLASSROOMS
15% 40% CAFETERIA
6%
8% GYM
STUDIOS
LABS

16
2.NATIONAL INSTITUTE OF FASHION TECHNOLOGY,
DELHI

LOCATION: FIG.10
NIFT is located in Haus khas,just off the Mehrauli road in New Delhi .

ARCHITECT: Ar. B.V. Doshi.

CLIMATE:

• Very hot and dry in summer.

• Heavy rain with high humidity in rainy seasons.
• Very cold in winter.

SITE AREA: 3.5 Acres

BUILT-UP AREA: 13,570 sq.m

SURROUNDING:

• The site is surrounded by haus-khas SFS Housing and some institutions

towards south.
• To the North it is surrounded by institutional building for spastic Society
designed by Ar.Romi Khosala.the other two plots are occupied by culture
society and classical dance institute .
• To the West,convenient local shopping complex is proposed
• Across the site is the M.P.green which abuts the access road.
17
PLANNING:

• Surrounding the court by building complex gives feeling of traditional chowk

(square) to foster a sense of community.
• Variety of forms is provided with appropriate function.
• Series of high and low platforms are introduced to show theatrical elements.
• Use of glass facades, dynamic but simple from responding flexibility reflects
culture if fashion.
• NIFT gives respect to adjacent structure by opening to the complex

FIG.11
STRUCTURAL SYSTEM:

• Precast coffered slab system of span 7m is used for the Building box windows
of 95 cm projection are used which Provides sun protection.
• Services like L T panel room, DG set room are located in basement.
• Made use of hydraulic lifts for all floors as building is low rise.

FIG.12
TRANCE TO THE BUILDING WITH COFFRED SLAB 18
MATERIAL :
• For class rooms and passages polished kotta stone is
used.
• Use of curtain walls to increase transparency .
• Rough aggregate plaster for walls.

FIG.13
LANDSCAPE:

Material used for courts is red sand stone which is complementary to

the building materia' and colours.

FIG.14
19
SWOT ANALYSIS:Case Study 2: NIFT, Delhi.

STRENGTH
NIFT was set up at Delhi in 1986 and had only one programme of Fashion
Design in its first year. The campus initially started functioning from a temporary
two room set up in its formative years and shifted to a full-fledged campus in
1994. The building designed by Dr. B.V. Doshi is based on the concept of a
central step-well to conserve rainwater, a traditional Indian Baoli and is listed as
one of the modern Iconic architecture of New Delhi. NIFT at that time had only
four programmes, two at master level (Garment Manufacturing Technology &
Apparel Marketing and Management) and two at bachelor level (Fashion Design
and Accessory Design). Delhi is the largest campus that offers all programmes of
NIFT i.e. seven bachelor and three master programmes and has the largest student
strength.
 Design Studio
 Library
 Cafeteria
 Hostel
 Hospital / Medical Facilities
 Wi-Fi Campus
 Auditorium
 Labs.

WEAKNESSES
No boys hostel.
Campus is very small.
No substantial green zone.
Hostel needs improvement.

OPPORTUNITIES
Staff quarters.
Hostel for boys.
Landscaping.
THREATS
None.

20
RATIO OF GROUND COVERAGE TO OPEN
SPACE

15%

OPEN SPACE
85% GROUND COVERAGE

ACTIVITIES

8% 10% SERVICES
15%
CLASSROOMS
15% 40% CAFETERIA
6%
8% GYM
STUDIOS
LABS

21
3.NATIONAL INSTITUTE OF FASHION TECHNOLOGY,
HYDERABAD

LOCATION :
Madhapur, Hyderabad 20 krn from the main city , adjoining Hyderabad
Madhapur highway.

FIG.15
ARCHITECT: Ar. Sanjay Mohe (Bangalore)

STRUCTURAL CONSULTANT: G.Mac

ELECTRICAL CONSUITANT: G. Mac
CLIMATE: Tropical hot and dry climate

SITE AREA: 5 Acres

BUILT-UP-AREA: 11,000 sq.m

22
SURROUNDING :

• Site is located in Madhapura to CYber towers in Hi-tech city.

• Approach is from MadhaPura Kondhapur road.
• Commercial building like wipro cyber towers and some other institutional
buildings surround NIFT.
• Opposite to NIFT is software company wipro and cyber tower.
• Towerds the west in 12m wide road from where the main access is to the
institute.
• Frequent buses run from the main city to the site.

PLANNING:

• Site is generally sloping devoid of trees and thorny shrubs.

• Orientation of site is East West with 14 degree deviation.
• Total built up is above 10,300 sq.m which includes institution building, hostel
blocks, and remaining is left for landscaping and staff quarters.
• The circular steps offer a place for interaction.
• The building is an eco-friendly design.

FIG.16
23
• Range of lockers is planned to act as insulation to the south walls.
• Another feature of the design is the multiple heights or changing eye
levels, at which each unit is meticulousJy placed.
• The materials used are hollow concrete blocks the air gaps in them
provide the insulation needed. The pergolas faces south , creating
interesting waving shadows through the day.

• The building is virtually one large square and almost like a temple it
has the equivalent of a ‘Pradakshinamarg' winding up of multiple levels.

STRUCTURAL SYSTEM:
• R.C.C frame structure.
• Large span auditorium is handeled by sections acting as beams and then
covered by steel corrugated sheets.

FIG.17
MATERIALS:

• Hollow block construction system is used.

• Grit plaster for walls.
• Kotta stone for flooring is used.
• Doors: Ply and teakwood panelled doors.
• For Jabs fixed pivoted glass shutters are used.
• Flooring: polished kotta.
• External grid plaster pattern.

24
 FIG.18 FIG.19
VIEW FROM ENTRANCE INTERNAL VIEW

LANDSCAPE:

• Due to adjoining Madhapur hiqhway plantation provided on the road front helps
to reduce noise and air pollution.

FIG.20 FIG.21

25
SWOT ANALYSIS:Case Study 3: NIFT, Hyderabad.

STRENGTH
The NIFT Hyderabad campus sits between India’s IT hub - Hi-tech city and the state
craft village, Shilparamam; appropriately epitomizing one of its core mottos,
tradition meets modernity. With such close proximity to the IT industries and a
vibrant city sphere, the campus boasts of modern amenities while still closely rooted
to its cultural diversity. The permanent campus was established in 1999 and the main
building is noted for its architectural grandeur and versatility. The campus facilities
provide an ideal environment for an all rounded learning experience and holistic
growth.
 The circular steps offer a place for interaction.
 The building is an eco-friendly design.
 Design Studio
 Library
 Cafeteria
 Hostel
 Sports Complex
 Hospital / Medical Facilities
 Wi-Fi Campus
 Auditorium
 Convenience Store
 Labs

WEAKNESSES
No hostels rooms for boys.
Hostel only for freshers.
Hostel needs to improve.

OPPORTUNITIES
Hostel blocks.
Staff quarters.

THREATS
None.

26
RATIO OF GROUND COVERAGE TO OPEN
SPACE

20%

OPEN SPACE
85% GROUND COVERAGE

ACTIVITIES

5% 14%
SERVICES
7%
12% CLASSROOMS
8% CAFETERIA
6% STUDIOS
48%
HOSTELS
LABS
STORE ROOM

27
CHAPTER 3: COMPARATIVE ANALYSIS

28
 COMPARITIVE
ANALYSIS

Perticulars NATIONAL INSTITUTE NATIONAL

NATIONAL OF FASHION INSTITUTE OF
INSTITUTE OF TECHNOLOGY, DELHI FASHION
FASHION
TECHNOLOGY,
TECHNOLOGY,
MUMBAI HYDERABAD

Plot Area 8215 Sq.M 4750 Sq.M 10521.73 Sq.M

Location NIFT Mumbai is Bund Garden Road, Madhapur, Hyderabad

located in Navi Delhi,8kms From Airport, 20 krn from the main
Mumbai, Kharghar. And 2kms From Railway city , adjoining
Hyderabad Madhapur
Station
highway

Surroundings Govt./Railway Residential And Goldcoast

Quarters & Offices Commercial Buildings
Residential Area

Table 5 Building Is Just Entrance Foyer Placed At There Are Two .

Abutting The Road Higher Level, Circular Towers
Visual impact
With No Approachable By Ramp. Connected By Guest
Foreground For Front Elevation Is Service Core .
Appreciation So Progressively Twelve Floors
Whole Mass Looks Recending.Repetative Use Building. Alco Panels
Very Imposing Of Arches Gives A Grand Make The Elevation
Rather Than Giving Feel. Attractive.
Grand Feel.

29
CHAPTER 4:QUESTIONAIRE

30
QUESTIONAIRE

1) What is it about your favorite clothing store that keeps you coming back?
• The clothes! Great fabric. stitching, and design
• The quality. prices. and selection
• The look and style of the store
• The service and demeanor of the staff

2) Decking the halls. lighting the menorah. trick or treating. What’s the best thing
about your favorite holiday?
• Dressing up
• Finding the perfect gifts and treats
• Decorating--making things festive
• Spending time with friends and family

3) We know you love fashion magazines. Besides Vogue. what other magazines do
you pick up at the newstand?
• Women's Wear Daily or Threads
• Fortune or BrandWeek
• InStyle or Dwell
• People or lucky

4) Where would your dream vacation take you?

• Paris' fashion houses, boutiques. And galleries
• NYC's Trump Tower and Times Square
• Marrakech's gilded buildings
• The Hamptons' parties and people
31
5) When you were a wee lad or lass. what was your favorite activity?
• Dressing up and making clothes for your dolls
• Making money--running lemonade stands and selling your old stuff
• Drawing. coloring. painting, and decorating your room
• Bossing around the other neighbourhood kids

7) The A-listers are prowling the red carpet again. look, there's your favourate one
some gown! You think:
• "Wonder what sort of fabric that is?"
• 'Wonder how much that dress cost?"
• "Wonder who picked that dress out?“
• 'Wonder why she chose that dress?"

6) Which describes your fashion inspiration?

• Myself
• Anna Wintour and Andre Leon Talley of Vogue--the arbiters of fashion
• Calvin, Tommy, Ralph--designers who are an iconic "brand"
• Joseph Bloomingdale, Horace Saks--retail masterminds

8) You've found your holy graiL your perfect outfit It is:

• Something you designed and made
• Something that everyone wishes they had
• Something that perfectly coordinates with your style, hair, and accessories
• Something bought with the help of a highly skilled salesperson

9) Fashion should evoke feelings and emotions. What feelings does fashion evoke
in you?
• Individuality and truth 35
• Desire and success
• Beauty and admiration
• Thrills and fantasies

10)In fashion, it's most important to be:

• Unique
• Stylish
• Well-made
• Fun

11) Name:
Age :
Contact No:
Ethnicity:
Gender:
Nationality:

• Do you use social media?

(a)Yes
(b)No

• Do you review comments and conversation of others while making your

purchase decision?
(a)Yes
(b)No

• Does reviewing comments and conversation of others before making purchase

decision is effective for you?
(a)Strongly Agree
(b)Agree
(c)Neutral
(d)Disagree
(e)Strongly Disagree

• Do you follow the fashion brands on social networking sites?

(a)Yes
(b)No

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• How much do you agree that social media helps in to acquire information about
fashion brands?
(a)Strongly Agree
(b)Agree
(c)Neutral
(d)Disagree
(e)Strongly Disagree

• What do you think about the fashion brands that are active on social networking
sites?
(a)Cheap and commercial advertisement
(b)Lack of engagement
(c)Interesting and useful
(d)Annoying as it damages privacy

• Do you think information from social networking sites about latest fashion
trends is important?
(a)Very important
(b)Important
(c)Neutral
(d)Not important
(e)Not very important

• Do you think that social media is effective in engaging you with several
different fashion brands
(a)Strongly Agree
(b)Agree
(c)Neutral
(d)Disagree
(e)Strongly Disagree

• Why do you follow the brands on social networking sites?

(a)Keeps me updated about latest brands
(b)Feel connected with brand
(c)Others please specify

• What recommendations you would like to give in context to impact of social

media on fashion brands?

33
CHAPTER 5: CONCLUSION

38
5. CONCLUSION
• Fashion Design Institute campus should be developed on the firm belief that
learning takes place not only in classrooms and studios but also nodes and
corridors, which also fosters learning through observation and interaction.
• The main concept is to incorporate environment friendly structure. The design
should offer a response to the climate, by incorporating relevant climatological
concept.
• The Corridors are to be developed more as open galleries and exhibition spaces.
• Central Courtyard should facilitate various activities interaction, stage shows.
• Courtyards should be oriented according to sun path, for proper shade
throughout the day.
• Adequate toilets should be provided for the administration.
• There should be special arrangements for handicapped people for movement
inside the structure, as there are no lifts.
• Artificial lighting should be provided in the corridors due to lack of natural
lighting.
• Proper parking facility is provided. No separate parking should be provided for
staff and visitors.
• Different activities should be organized considering their interdependence and
relation
• Building should be enriched with its colour, texture and composition.
• To make the place interesting to work use of lights, levels and intersecting planes
should be used.
• Building planning should be introvert so that the good interaction space are
created.
• The internal spaces like open to sky courtyards should not be created because it
is not possible to use in rainy seasons due to extreme climatic conditions.
• Fashion design demands continuous innovations, so there should be more
department and more brands which will accommodates more needs.
• If these functions are not properly fulfilled it makes the building a complete
failure to fulfil the present needs.

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CHAPTER 6:RECOMMENDATIONS

35
6.RECOMENDATIONS

Following are the recommendations that are derived from the case studies and
data analysis:

 Site should be easily assessable from the road.

 Site should have close proximity to nearby towns and cities.
 If site is located near nature, it is more advantageous.
 Site with contours helps in creating level variations while planning and
makes design interesting.
 While planning it is necessary to consider existing natural features.
 Planning should be simple, with proper segregation of spaces.
 More open spaces should be provided.
 Use of sustainable materials should be used for construction.
 Design should be barrier free and accessible to all.

41
CHAPTER 7: BIBLIOGRAPHY

36
7. BIBLIOGRAPHY

• BC to 1890 fashion history.ppt

• Fashion cycle.ppt
• Fashion Theory between Sociosemiotics and Cultural
Studies.ppt
• Fashion design, Wikipedia
• Designing a hobby center.pdf
• Global Fashion industry growth in emerging markets.pdf
• 194-Ex standards.pdf
• Ernst and peter neufert architecture data third edition

37