Customer Acquisition &

Market Research & Operations

Deepak Singh Gusain Manager

Mr .Chetan Dubey
Internship
(Lots wholesale Solutions , (Customer development
Netaji Subhash Place) officer)
INTRODUCTION
 LOTS Wholesale Solutions, a wholly-owned subsidiary of “ SIAM
MAKRO PLC ” ,Thailand’s largest Cash & Carry operator,
 We are currently operating 120+ Cash and carry Wholesale
store in Thailand and cater to approx. 3 Million Businesses.
 We have operations in over 30 countries.
 We are established in India since Jan’18, and we are planning to
introduce 15 wholesale Cash & Carry formats in next 3 years in
North India.
 Our first store is under NSP METRO STATION .
OUR CUSTOMERS
Our Business Partners are :
 Hotels, Restaurants and Caterers (HoReCa)
 Retailers
 Independent (Kirana) stores
 Service professionals / Corporates
 Hospitals, Education Institutes,
 Govt Institutions
PRODUCT ASSORTMENT
We offer a wide range of products in the following
categories:
 Fresh Food (Fruits & Vegetables)
 Seafood & Butchery
 Frozen food & Dairy products
 Dry food
 Bakery
 Kitchenware
 Household appliances and utensils
 Home furnishings and decorations
 Stationery and office supplies
 Electronics
 Textiles
 Learnings
 Firstly I got to know what company is all about , what are its
workings , policies , motive and who are the target customers and
target market
 Later I learned how to do market research and gather related
information
 I gathered information related to best target customers from
service sector , Hospitals, Education Institutes , Govt Institutions .
 After collecting information related , appointment is taken and is
being told all LOTS WHOLESALE SOLUTION . And then
making of membership is initiated.
 During Acquisition I have to visit different corporate offices ,
hospitals , schools , NGO’s and have to present a full
presentation
 Some Places visited and acquired customers
 Achievers hopitality (Green park)
 AADI foundation (Green park)
 B G Foundation (Park Hospital ,Huda city centre)
 Bhagwati traders (Chandni Chowk)
 Gupta electric com (Rohini)
 Vimal electricals (Chandni Chowk)
 Mata chanan devi Hospital (Janakpuri)
 After working in Acquisition for a month my mentor helped me in
learning more about market as well as workings in store in operations
 In store I learned how stock is displayed in ailes and bays according to
different sections for different products and as my colleagues also
helped me in gathering more knowledge about making of planogram ,
and its excution , Rail card (audit) , Gap check , alignment of left out
stock in warehouse , getting of order and delivering the same to the
customer
 It was a kind act of god that I got to see the opening of the store which
was on 17th of July
 I got to know how to make necessary changes in the planogram
according to requirements
 Taking measurement of articles (products) to make planogram
 Changes in planogram allowed after consulting with the department
manager
 Checking of wrong MRP displayed , timely available of stock
 Overall it was a nice experience full of knowledge and learning which
would help me in attening my future goals .
 Problems
 Getting of an appointment in corporate offices , Schools and
hospitals was a hard task, not all of them are ready to listen
your concern
 Most of the Customers ask for rate list which was not
available at that moment , It was a major challenge but it
helped us in getting more of knowledge about market and its
challenges.
 Major of customers in market were not comfortable in
sharing there personal as well as institutions/company which
was necessary for processing of membership card .
Suggestions
 Too gather information of customer from a well source and
there should be equal distribution of area according to the team
assigned and there should be accountability of work done .
 It would be more helping if rate card was released before its
acquisition process
 More of training should be needed for proper handling of
customer and a easy way to process for membership
 Time to time refilling of stock and keeping a proper view
THANK YOU
(ขอขอบคุณ)