CSR

AT
by Kuimov Alexey
BMN-156
 General information
■ Industry Internet, Software, Computer

Hardware

■ Founded September 4, 1998 in Menlo

Park, CA

■ Founders Larry Page, Sergei Brin

■ Headquarters Googleplex, Mountain View, CA

■ Number of employees 57,100 (2015)

Starting from 2015, Google issues environmental report that contains the
details of Google CSR programs and initiatives. The following are the most
noteworthy parts of Google performance in important fronts of CSR taken
from Google Environmental Report 2016 and other sources
 Energy Consumption
■ Google data centers consume 50% less energy compared to a typical data center
■ Google purchases or produces 24% of renewable energy and the company has
11% renewable electricity already on the grid, thus total use of renewable energy
accounts to 35%. The use of remaining 65% energy which is non-renewable is
neutralized by carbon offset projects
■ In Mountain View campus 1.9 MW solar panels generate more than 3 million kWh
clean energy
 Water Consumption

■ Google data center in Berkeley County, South Carolina alone uses

about 4 million gallons of surface water per day
■ From 2013 to 2015, the internet giant reduced potable liters of water
used per employee  by 30% at its Bay Area headquarters
■ In total, six of Google’s operating data centers have achieved 100%
landfill diversion, and one of these has reached Zero Waste to Landfill
■ The company has set regional water reduction targets for its offices in
2017
 Waste Reduction and Recycling

■ In 2015, Google has diverted 84% of waste from its global data center
operations away from landfills, and so far in 2016, it has diverted
86%.
■ In 2015, 19% of the servers Google deployed were remanufactured
machines
■ In 2015, 52% of the components Google used for machine upgrades
in company data centers were refurbished inventory
 Carbon Emissions

■ The company has been carbon neutral since 2007

■ Google’s ‘Commuting Sustainably’ program keeps 5,700 cars out of
the road and company shuttle program and electric vehicle charging
stations is equivalent to more than 87 million vehicle miles annually.
■ Google is increasing the range of its operations in cloud, a platform
that is carbon neutral with positive environmental implications
Philanthropy

In 2004, Google formed the

not-for-profit
philanthropic Google.org, with
a start-up fund of $1 billion.
The mission of the
organization is to create
awareness about climate
change, global public health,
and global poverty.
 Personal information scandal

Google's treatment of user data was called "disappointing." First, human

rights defenders expressed concern about the reduced transparency of
the Internet search engine. The increased number of products and
services has resulted in the company no longer disclosing the conditions
for storing personal information in full. Secondly, Google does not notify
users that they have been requested by law enforcement agencies after
they have not disclosed this information.
 References

■ "Google is now the world's most valuable brand". February 1, 2017

■ "Company". Google. January 16, 2015
■ "Google Inc. Annual Reports". Google Inc. July 28, 2015
■ "Choose a Plan". December 2,2016