Module 1, Lesson 1

Creating Your Facebook Ads Strategy

Here’s What You’re Going to Learn:
• The step-by-step elements of a profitable Facebook ads
sales system that runs on auto-pilot.
• The one question you need to ask yourself before
starting your ad campaign.
• The best strategies for generating automated leads and
sales for your business with Facebook ads.
• The exact characteristics of your target customer (so
you can precisely target them!)
• Facebook’s Power Editor – the where, what, why and how
By the Time You Complete this
Training…

You’ll have an automated

Facebook ads system that’s
generating leads & sales for you
My Journey…
 rickmulready.com/aoptitunes
Android users, we’re on Stitcher!
 Facebook Ads &
the Marketing Funnel
Marketing Funnel
Facebook Ads

Awareness

Interest

Consideration
Intent

Sale
 Mindset is Key
Always remember the mindset of your target
customers on Facebook.

People are on Facebook to share updates, pictures,

video with their friends and family. They’re not
there, necessarily, to shop. So, you have to start a
conversation with them offering something of value
and that can help them in their life.
The Step-by-Step Automated Facebook Ads Sales
System
The Essential Facebook Ads Sales System
 You MUST Start With…

What are you trying to achieve with

your campaign?
• What’s your goal?
– Build your email list/generate leads?
– Sell your product/service?
– Turn Facebook fans into leads/sales?
– Drive traffic to your website?

• S.M.A.R.T
– Specific, Measurable, Attainable, Realistic, Time-Based
• Write your S.M.A.R.T. goal down now

***Your goal dictates how you set up your Facebook ads

system
Generate Leads/Build Your Email List
Generate Leads/Build Your Email List:
Simple Squeeze Page
Generate Leads/Build Your Email List:
Webinar Registrations
Generate Leads/Build Your Email List:
Auto-Webinar Registrations
Generate Leads/Build Your Email List:
Blog Post Opt-Ins
 Selling Your Products/Services

Sales are very seldom made directly from your Facebook ad.
Rather, they’re made during your email follow-up after someone has
clicked on your ad and then given you their email address.
Generate Leads/Build Your Email List:
Blog Post Opt-Ins
Using Facebook Video Ads
Generate Leads/Build Your Email List:
Use Video to Drive Traffic to Your Website
Generate Leads/Build Your Email List:
Use Video to Drive Webinar Registrations
 Generate Leads/Build Your Email List:
Use Video to Build Awareness for Your Brand, then Follow-Up with Direct Response-Type
Ads
Generate Leads/Build Your Email List:
Retarget Viewers of Your Video With Direct Calls-to-Action
Defining Your Target Customer
rickmulready.com/FBavatar
Power Editor
 Why Power Editor?
• Power Editor is Facebook’s browser-based ads tool
• You have more options than you do in Facebook’s
Ads Creator to create more effective ads
• Better targeting
• You can create ads and campaigns quicker
• You can make multiple versions of an ad or
campaign MUCH faster
Where Do You Find It?
(must use Google Chrome!)
Let’s Take A Peak…
 Your Next Steps…
1. Complete the customer avatar worksheet. This will help
you in knowing exactly what your targeting will be.
(rickmulready.com/FBavatar)

2. Write down your SMART goal so you’re very clear on your

objective. What are you trying to achieve with your ads?

3. Write down/mind-map what your ads strategy is going to

be.
Module 1, Lesson 4
Ads Manager 101
 What is Ads Manager?
• Ads Manager is where you can view, edit, and access
performance reports for your campaigns, ad sets and
ads.
• Access your account history
• Access custom audiences
• Access conversion tracking
• Access Audience Insights
• Access Power Editor
• Access your Billing settings
What is Ads Manager?
https://www.facebook.com/ads/manage