SYAFIR

Kerpuk Seblak Syafir pedas gurih renyah makanan khas

Desa Cipanas , Sudimampir Sumedang

BUSINESS ENGLISH 1 | STBA PERTIWI

ABDUL GOFUR | FERRA APRIYANTI PUTRI
Company Overview
- Home Industry.
- Founder : SYAripudin and FIRlani (SYAFIR)
- Established in 2015 in Sumedang.
The background of Establishment of The Company
- To help financial condition of family
Branches
Sumedang, Majalengka and Cirebon
Total Employees
6 employees in 2015 and 60 employees in 2019 : 60

Product
Small Package : Rp.500
Medium Package : Rp.4.000 (10 Small Package)
Small Package : Rp.18.000 (10 Small Package)
Distribution Area
Sumedang, Bandung, Majalegka, Cirebon, Nett Income
Indramayu, Brebes, Tegal, Pekalongan Rp.80.000.000 per month
Market target
Retail and Grosir
Competitor Products
Bohay, Sarasa, Cinta Rasa, Ragil

BUSINESS ENGLISH 1 | STBA PERTIWI

SWOT
STRENGHTS
- Syafir is a pioneer in the spicy food business in Sumedang so that it has many permanent
customers, so its business is growing.
- Syafir has 3 branches, making it easier to reach many customers.
- Syafir can maintain the quality of taste.
WEAKNESS
- Marketing is still Traditional.
Syafir doesn’t have social media and Online Shop
This might be a big obstacle when Syafir have compete
with similar products that have digital promotion
OPPORTUNITIES
- The trend of spicy food will be a great opportunity
for this business to be more advanced and large.

THREATS
- The raw materials like dried chilies
which are sometimes difficult to obtain in certain months.
This can cause delays in production.

BUSINESS ENGLISH 1 | STBA PERTIWI

 Terima Kasih..

BUSINESS ENGLISH 1 | STBA PERTIWI