FACULTY OF SPORTS SCIENCE AND RECREATION (UITM SHAH ALAM)

ENT 300

FUNDAMENTAL OF ENTREPRENEURSHIP

BUSINESS OPPORTUNITY OF CRAB STICK RANGUP

NAME AND STUDENT ID

MUHAMMAD NAJMI BIN KAMARUL AZLAN

(2020864092)

NAME OF LECTURER
DR AZLIN SHAFINAZ ARSHAD

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 TABLE OF CONTENT

Details Pages

Executive Summary 3

Project Description 4

Project Outcome 5

Experiential Learning 6

MyENT Registration 7

Appendices 8 - 10

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EXECUTIVE SUMMARY

Hisyam's Family Food Trading, which is registered with the Malaysian Companies Commission,
has a local product called Crabstick Rangup (SSM). This company was founded back in May 2021 and
located at 15A, Jalan PK 1, Taman Perindustrian Kajang, Off Jalan Reko, Selangor, 43000 Kajang.
Crabstick Rangup are delectable appetizers prepared with crabstick slices mixed with several seasonings
and secret ingredients then fried to golden brownish color. As for now, Crabstick currently only has one
flavor, which is the original, but new varieties will be featured in near future. Every age group,
particularly teenagers and children, responds positively to this product as they loved the crunchiness on
every bite. It is also suitable for all occasion including various festive season in this country.

Crabstick Rangup's aims to provide halal and clean, yet tasty snacks to ensure customer
satisfaction on a continuous basis and to commit to giving the finest service in terms of snack
preparation and customer service. They set to expand their branches nationwide, then internationally.
Indirectly, be the no. 1 leading brand snacks in Malaysia.

Many people are being encouraged to start businesses in this age of globalization. Many people
are still unsure how to establish a business without a large amount of money. Hisyam's Family Food
Trading is a local firm with a product called "Crabstick Rangup" that is still searching for dedicated
individuals that want to help them grow their business. As a contrary, I prefer Crabstick Rangup snacks
since they give a chance for individuals of all ages to generate income especially students like myself.

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PROJECT DESCRIPTION

I decided Crabstick Rangup as a start-up business because I want to explore and try out new
fields, which including business and entrepreneurship, that I have not previously explored. By ventured
into this new field I can make my own money while studying and support my own expenditures without
putting a strain on my family. Nowadays, you have access to whatever you need. And because I am still
new to the sector, I have decided to start simple with this business by using WhatsApp and Facebook
applications for promotion and communication purposes.

Considering I am still a student, this business is ideal for me because it does not require a huge
initial investment. For the time being, I have spent on average around RM 100 – RM 150 weekly on stock
based on customer orders. Furthermore, working hours are fairly flexible, so I do not have problem to
split my time between studies and business. Doing business online are very convenient these days as if I
need to deal with buyers that lives outside of my locality, which is Klang Valley. I can easily post their
purchases quick and secure.

Teenagers and mothers are my target consumer. Teenagers can enjoy this Crabstick Rangup
wherever and whenever they like, such as when they get home from school or while watching TV with
their families at home. Aside from that, it is ideal for mothers to serve Crabstick Rangup as a snack to
family and guests at home, especially during festive occasions.

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PROJECT OUTCOME

Since I am newcomer to this sector of business, I have received positive feedback from my
customers, mainly friends, family, and new faces customer, who have given me their entire support
throughout the month I have been running my Crabstick Rangup business. For a jar of Crabstick Rangup,
I bought it for RM 10 each from the supplier and sell it for RM 15 each. I have sold about 50 Crabstick
Rangup jars to roughly 30 clients in my first month of operation. For the first month alone, I have made
more than RM 200 of revenues. So far, all of my customers have expressed pleasure with the service I
provide, the condition of the Crabstick Rangup packaging, and the flavors and delicacy of the Crabstick
Rangup. What delights me even more is that there are clients who place several repeat purchases. It
might be stated that I have made profit from this Crabstick Rangup business as well as gained self-
satisfaction and self-confidence from the positive customer evaluations.

Cash Flow Record for first month

Date No. of order Cost Sales Profits
Week 1 8 RM 80 RM 120 RM 40
Week 2 13 RM 130 RM 195 RM 65
Week 3 19 RM 190 RM 285 RM 95
Week 4 14 RM 140 RM 210 RM 70
TOTAL 54 RM 540 RM 810 RM 270

 First month profits

 Profits = Sales – Cost
 RM 810 – RM 540 = RM 270

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EXPERIENTIAL LEARNING

The main objective of this business opportunity was to introduce students to real-world business
situations. Students can learn the entrepreneur process step-by-step from concept to entrepreneur
venture through this business opportunity. The most crucial step in this process is determining whether
the idea is a viable and competitive business possibility.

During the time I have been running this business, I have learned a lot from everyone, including
buyers and families who have provided invaluable advices and supports. I have learned that there are
different types and demeanors of people in Malaysia. As a result, the approach in which I engage and
communicate with customers should be aligned with their profile and attitude.

My business process, which is pretty exciting, also makes me happy. All of the effort is well
worth it when it has a positive response regarding the quality of product and my services. Not to forget
that I been able to generate my own side income that is coincide with my goal of running the Crabstick
Rangup business, which is to cover my own expenses without having to rely on my parents.

By selling other people's products as starting. I aspire to be able to stand on my own feet in the
future by making my own products and competing healthily with the prominent corporations out there,
further competing globally while enhancing Malaysia’s economy.

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MyENT REGISTRATION

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APPENDICES

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