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  • Competition, Innovation and Customer Knowledge

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    hgghjngl
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    Amazon has become a leader in e-commerce through innovations like one-click checkout, collaborative filtering recommendations, and Amazon Prime that improve the customer experience. They also optimize prices using data and technology. While very successful overall, Amazon has also experienced some failures in their attempts to innovate and expand.

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    A presentation on Customer Knowledge Management

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    Presentation Crm

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    Amazon has become a leader in e-commerce through innovations like one-click checkout, collaborative filtering recommendations, and Amazon Prime that improve the customer experience. They also optimize prices using data and technology. While very successful overall, Amazon has also experienced some failures in their attempts to innovate and expand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views16 pages

    Competition, Innovation and Customer Knowledge

    Uploaded by

    hgghjngl
    Amazon has become a leader in e-commerce through innovations like one-click checkout, collaborative filtering recommendations, and Amazon Prime that improve the customer experience. They also optimize prices using data and technology. While very successful overall, Amazon has also experienced some failures in their attempts to innovate and expand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    COMPETITION ,INNOVATION AND

    CUSTOMER KNOWLEDGE
    AMAZON
    • One-click checkout
    • Collaborative filtering
    Recommendations
    • Amazon Prime
    • Amazon pick up
    • #AmazonCart
    • Deep Brand- Customer
    Relationships
    PRICE OPTIMISATION
    FAILURES

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