FOOD AND FIT

Nutrition over Calories

PREPARED AND DESIGNED BY :

Anita Dhakar
Anjali Mangal
Payal Kumawat
 Executive summary
 Our mission is to provide a friendly, comfortable atmosphere where the
customers can receive quality, healthy and nutritious food, drinks at a
reasonable price.

 Our restaurant will offer a variety of choices to the customers like salads,
juices, diet smoothies, egg dishes and tea of all sorts will be available which
will help them to maintain their health as people are becoming health
conscious now a days.

 Food and Fit brings our commitment of quality, freshness and great prices
to the public.
 Company overview
Food & Fit Restaurant is a healthy and simple food business – we are just
giving it a twist and catering to a specific group of people.

• We will provide a unique and distinctive service with professional food

preparation that will attract a growing repeat customer base.
• We will provide higher quality food on a competitive price.

• Food and Fit Restaurant will be open from 7:00 am to 10:00 pm.

• The restaurant will be owned by ANITA DHAKAR, ANJALI MANGAL,

PAYAL KUMAWAT.
DESCRIPTION OF COMPANY
• The mission of our restaurant will be to provide best quality nutritious
product to customers that expect nothing but the best.
• By doing this ,we will create stable company that ensures the well being of our
employees and our customers
Location
• The 3000 sq. feet restaurant will be located in 24/343, Suraj Nagar, Civil
Lines, Jaipur.
• The restaurant will be located in an area where there are many gyms.

Size
• Our restaurant is a small scale business and related to food industry.
Cont. Personnel
HR No. required Working Time
Manager 3 Full time
Cook 2 Full time
Helper 1 Full time
Sweeper 1 Part time

Equipment
We will require following assets for start up -
S. no. Assets Number Required
1 Chairs 12
2 Table 3
3 Counter 1
4 Personal Computer 1
5 A.C. 1
6 R.O. 1
7 Food Stands 2
8 Microwave 1
Refrigerator 1
 Product
Our restaurant will offer breakfast, lunch and dinner takeout
prepared food. The dishes that we will provide will contain
the following as a part of the menu :-

Breakfast - Smoothies, juices, boiled eggs, omelette, whole

wheat pasta (less calorie), soups, shakes, sweet potato, oat
omelette.

Lunch - Egg dishes, brown rice, yogurt dishes, paneer, oats.

Dinner – Roasted chicken, egg dishes, brown rice, brown

bread, soups.
 Market Analysis
 Today in India the trend of Speciality Restaurant is Increasing.

 We conducted a survey and found that currently there is no other Diet food restaurant open
in the area of Civil Lines ( Jaipur) where we are operating. Survey also showed that most
people (80%) realize that healthy and nutritious food impacts quality of life.

 Our Target market will be the Gyming or Fitness Freak people. People that have a desire for
good healthy and nutritious food fascinating atmosphere.

 The demand for Diet food is growing because consumers are becoming increasingly aware of
the positive effects of such food as well as the adverse effects of unhealthy fast food.

 No other restaurants serve the type of nutrition food in the area where we are operating
 Strengths:
1. Reasonable prices,
Weakness:
2. Wide variety of Eggs, salad and sprouts etc. A lot of fresh
1. Start-up cost,
and nutritious food with guidance of the dietician.
2. New Concept
3. Kitchen will be open ended customers so that they feel
3. Goodwill still to be made
satisfied that we are maintaining food nutrition and
taking care of hygiene.

SWOT ANALYSIS

Opportunities:
Threats:
1. Health conscious trends,
1. Entry of new and existing Competitors
2. High exposure location,
2. Big brands can also emerge
3. Increase sale by opening more outlets
 Our production system shall strive to attain excellence in
addition to manufacturing safe, quality products. This
will include modern production techniques using up to
date assembling technology.

Production
This will also result in low production costs.
Plan
In order to reduce cost, we intend to
reduce waste.
Cont.

Production Plan
 Suppliers
 Currently, the company obtains the vast majority of its raw materials from
the local suppliers. However, we are committed to fair terms of trade and
promotion of local business.
 We are avoiding the intermediaries so as to minimize cost, ultimately
benefitting the final consumer.
 Through the use of economies of scale, we aim to maintain a low input and
production costs.
Cont.

Production Plan
 Receiving
 Recognizing that the receiving of our raw materials is an essential element in our
entire business, we intend to ensure that it is done by responsible persons
(Owners) who will be present during off loading to check the quantity and
condition of the consignment.

 Storage
 Itshall be the policy of the company to ensure that all raw materials are stored in a
secure, clean and pest free manner. Stock takes and reconciliations shall be
undertaken on a regular basis, initially done at least once a week
Menu Egg dishes
Juice • Single masala omelet 40/-
• Vegetable omlet 40/-
• Banana 25/-
• Paneer omlet 50/-
• Mix 40/-
• Oats veg. Omlet 50/-
• Pineapple 15/-
• Boiled egg(3pcs) 20/-
• Apple 40/-
• Fried egg(3pcs) 35/-
• Loki 20/-
• Sweetcorn boil egg(3pcs) 50/-
• Carrot (seasonal) 15/-
• Watermelon (seasonal) 20/-

Salad
• Vegetables 40/-
Smoothie • Fruits 70/-
• Protein • Sprouts 50/-
120/- • Brocoli(1 bowl)
• Banana madness 30/-
100/- • Lentil+beetroot+hazelnut
(banana,dates,yoghurt,mixnuts)
50/-
 Soup Special Combo’s
• Chic+brown rice++broccoli 100/-
• Chic with sweet potato
• Chic+brown rice+asparagus 120/-
40/-
• Chic+brown rice+beans 100/-
• Chic+sweet potato+broccoli 100/-
• Roasted cauliflower, fennel,
• Brown rice+sprouts+brown bread 80/-
ginger 40/-
• Brown rice +paneer+ brown bread+broccoli 100/-

More dishes
• Zucchini pasta 70/-
• Vegetable middle bowl 40/-
• Brown rice (1 bowl) 30/-
• Grill chicken 100/-
• Curried humus with avocado toast 40/-
• Noddle bowl 30/-
• Oats with berries 40/-
 Promotion and Advertising

We will Advertise through Google, Facebook, Instagram,

Posters, Pamphlet and Public relation.
In the future we may accept order through phone
application.
 Financial Plan
FOOD AND FIT financial model is based on a business concept to "Plan
for the Worst, but Manage for the Best."

We have approached the financial plan as follows:

Required Start-up cost

Profit and Loss

Balance Sheet
 Start-up Cost
 Start-up Expenses
 Graphics and Name Creation Board Rs. 15,000
 Software Design Rs. 10,000
 Insurance Rs. 8000
 Legal fee Rs. 4000
 Miscellaneous Expenses Rs. 63,000
 Total Start-up Expenses Rs. 1,00,000

 Start-up Assets

 Office Equipment Rs. 1,25,000

 Kitchen Equipment Rs. 50,000
 Plant and Machinery Rs. 25,000
 Land and Building Rs. 0
 Total Start-up Assets Rs. 2,00,000

 Total Start-up Cost Required Rs. 3,00,000

 Sources of Financing
Source Amount (Rs.)

Personal Contribution by Owners 2,00,000

Loan (HDFC BANK) 1,00,000

Total 3,00,000
Maximum Interest Rate 10%
Period of Payment 1 year
 Projected Profit and Loss A/c
Income Amount
Sales* 900000
Cost of Goods Sold** 540000
G ross Profit 360000
Expenses Amount
Depreciation -
Computer and printer 21000
A.C. 6000
Furniture 5000
Equipments 7500
Plant and Machinery 3750
43250
Legal Fee 4000
Graphics and Logo Creation 15000
Software Design 10000
Insurance 8000
Bank Charges 2500
Bank Interest 10000
Printing and Stationary 3500
Petrol Expenses 8000
Miscellaneous Expenses 25800
130050
Net Profit 229950
Tot a l Expenses 360000
 Projected Balance Sheet
Assets Amount
C urrent Asset s
Closing Stock 20000
Cash at Bank 85000
Cash in Hand 21500
Total Current Assets 126500
F ix ed Asset s
Computer 35000
Less : Depreciation 21000 14000
A.C. 40000
Less : Depreciation 6000 34000
Furniture 50000
Less : Depreciation 5000 45000
Equipments 50000
Less : Depreciation 7500 42500
Plant and Machinery 25000
Less : Depreciation 3750 21250
Total Fixed Assets 156750
Tot a l Asset s 283250

Liabilities Amount
Capital 263250
Sundry Creditor -
Raw Material Supplier 20000
Tot a l L ia bilit ies 283250

Note :- These are not the perfect calculation it may vary

*Assumption about Sales
Minimum earning from 15 fixed 160*15*30 = 72,000
customer (per month)
(+) from others (per month) 3,000
Sales (per month) 75,000
TOTAL SALES (annually) 75,000*12 = 9,00,000

** Assumption about Cost of Goods Sold

Raw Material 15,000
Labour 22,500
Electricity 7,500
Cost of Goods Sold(per month) 45,000
Total Cost of Goods Sold(annually) 45,000*12 = 5,40,000
Calculation of Depreciation
Depreciation on - Amount
Computer (35,000 @ 60%) 21,000
A/C (40,000 @ 15%) 6,000
Furniture (50,000 @ 10%) 5,000
Equipment (50,000 @ 15%) 7,500
Plant and Machinery (25,000 @ 15%) 3,750
Total Depreciation 43,250