Professional Documents
Culture Documents
4P PRESENTATION - 1 and 2
4P PRESENTATION - 1 and 2
Need for Roll-on mosquito repellants – Demand for coils is falling. Shift towards organic
substances. Need for product made from organic oils, safe to apply on skin and cloth,
portable, volatile and effective for long hours
Market Opportunities – World Malaria Report 2018 mentions 1.25 billion Indians – 94%
are at risk of malaria. There were nearly 1,88,000 cases of dengue reported in 2017. Urban
share of mosquito repellents is 70%,
Market Size Forecast – Indian mosquito repellent market stood at $ 670 million in 2018,
projected that the market will grow to nearly $ 900 million by 2024
Millennials
Market Share(%) Habitual travelers
24.6 People allergic to smoke of the coils or ones with
24 any respiratory disorders
Safe alternative to vaporizer to the cost
18.9
32.5 conscious consumer groups.
RB Godrej Parents with children of age below 10 or Kids
SC Jhonson Other players going to school, colleges
Primary Research
11
9
8 8
7
6
ROLL-ON VAPORIZER COILS CREAMS PORTABLE EASY TO USE PRICING RISK FREE
Primary Research