Presented by: Group 2

Introduction
• Milk Tea or Bubble Tea is one of the famous businesses
that are established in the industry. It is extremely a
popular drink in most Asian countries like Philippines and
it was originally started from Taiwan in 1988. It is now
one of the most popular trends in food and beverage
industry. Milk Tea is a specialist drink increasingly being
offered in cafes, coffee shops and bars and now as it
spreads widely it came up into different brands such as
Retro tea, Britty, Gongcha, Infinitea and many.
 Company Profile
• Retro Tea was originated in Vietnam and got a branch in
the Philippines. It was owned by a Vietnamese
Entrepreneur named Vin Hoang and his wife named
Joanna Marie Gabian Hoang, a Filipina who manage in
Bulacan. It was started in the year of 2019, January 5. The
designs and structures of the café was originally came
from the brand name of Retro which means ‘imitative of a
style or fashion from the recent past’. The main branch is
located in San Jose Del Monte Bulacan, Central Luzon and
the second branch is in Phase 10 Bagong Silang in front of
Puregold.
 Vision

• To help create the best tasting milk tea as

well as well as to become the top milk tea
store in the Philippines.
 Mission
• Retro aim to become one of the top milk tea stores in the
country by 3 years, beating out current milk tea stores that
are on top of the pyramid such as Serenitea, Bubble Tea
and such.
• Become internationally known in the near future.
• To help create a different milk tea drinking experience that
would leave customers satisfied and looking forward to
more.
 Core Values
• Customers Service and Satisfaction
From the first order the last sip, customer service and
satisfaction is retro teas first and foremost priority as it
pursues its goal of becoming metro manila best milk tea
place.
• Quality of Service
Retro tea believes that quality service is key to success, and
without high quality products and drain stuff, expect nothing
less.
 Strategic Management
Operations
• Retro Tea combines heavy print advertising with special events and
targeted promotions to introduced to its residents and tourists to a tea
house period repeat sales depend on consistently high quality products
and service. Their teas and chocolates are offered at the price premium
that discourages customers seeking cheap, low quality goods period.
This not only enhances the feeling of prestige customers get when
patronizing our tea house but also ensures that customers will have
similar expectations of service and quality, based on their
socioeconomic class. They also wanted to make their customers like
feel at home due to the retro and vintage style of the cave with the
indoor games and beautiful furniture that could help them to relax and
relieve stress.
 Advantages
 Retro Tea is one of the cheapest milk tea shop and being
well known cheapest milk tea shop in Bulacan and
Caloocan City produces maximum income that meet the
desired profit of the company which really help our
economy when it comes to taxes.

 The tea itself helps to improve blood flow among the

consumer. Tea can boost exercise endurance.

 It doesn’t need to acquire high investment or capital.

 Disadvantages
 Excessive drinking milk tea could be very dangerous to
customer’s health because of acidity, bloating, nutrient
deficiencies, provokes addiction and dehydration.
 It implies many competitors like Serenitea, Infinitea, Gong
Cha, Emperial, Coco etc. and as it continuously spreads
widely, lots of possibilities that many milk tea shops will
conquer different places.
 It also implies that while students love drinking milk tea,
even when they don’t eat anything that could be the cause
of sickness and diseases they could get from it.
 THE 4P’S
• Product
- The Best Selling Product is Roasted Winter
Melon.
- The customer purchase their product It’s because
the flavor’s ambience and the unique taste.
- The crews are satisfied of their product because
they enjoyed their work as well as how it is mix
and how the customers enjoyed it too.
- The important features that the customer prioritize
is Taste, Appearance, Popularity, Brand and Price.
• Promotion
- The preference of the company in advertising is
through Social Media.
- The type of networking sites to maintain their
profile on is Facebook.
• Price
- The following sizes or volume of product do
customer prefer is the Large Size.
- The prices is based upon the flavor and it makes
the product expensive.
- The prices they formulate reach the desired profit
of the company.
• Place
- The place they were established really suits to
their business.
- The classification they make in choosing the area
is based on the population size.
- Establishing a milk tea shop on their chosen area
results in a very effective way.
- They have an assurance in running a business it’s
because they can get the attention of most students
as well as they are in front of school.