Organisation Behaviour

- Richard Branson

Group:
Jahnavi Singh, Shweta Sahu, Rohit Raj, Deepak Ram, Aditya
Kumar, Simran Jalhotra, Ashik A and Parul Kamboj
 Richard Branson and Virgin Group
RICHARD BRANSON
 British business magnate, investor, author
and philanthropist. Born in 1950
 Transformation leader and founder of
Virgin group which controls 400+
companies
 Knighted in 1999 for his services to
entrepreneurship and was placed in ‘The
Time 100 Most Influential People in the
World’ in 2007
 At the age of 16, launched his first business
venture, a magazine- Student
 Further went on to launch Virgin Records,
Atlantic Airline, Galactic and so on
VIRGIN GROUP
 British multinational venture capital
conglomerate founded by Richard Branson
and Nik Powell in 1970
 Top companies: Virgin Atlantic Airways, Virgin
Mobile, Media, Blue Australia, Virgin Galactic..
 1970- Virgin Records, mail-order record
business
 1981-1987: Virgin Atlantic Airways and
package holiday industries
 1988-2000: Telecom ventures and worldwide
impact
 2001-2007: Entry into space travel and media
 2008-present: Hotels, healthcare, charitable
influence
 Failed ventures: Virgin Cola, Cars, Clothing
Leadership qualities of Richard Branson
Virgin Mission: “Changing
business for good”.
Theories applicable on Richard Branson

Trait Theory : Path Goal Theory:

● He is a charismatic ● Considerate about

man employees and
● Self confident and environmental
determined characteristic.
● Adaptable (introvert to ● Select leadership
extrovert ) style accordingly.
● He engages in ● He focus on providing
multiple social training and
activities and attracts motivation to help
powerful people them succeed.
Managerial Grid

Managerial Grid Theory:

● He believes that
employee comes
first.
● His is committed
towards enhancing
production.
● His character is
depicted by the
David who made his
career out of fat and
lazy Goliaths.
● He can be Identified
as INTEGRATOR.
Theories applicable on Richard Branson
Contingency Theory: Hersey and Blanchard’s Situation
Theory:
Internal and external focus areas:
Richard Branson adapts to the style of
 Open climate the followers.
 Empowered staff
 Knowledge sharing system There is no one best leadership style so
 Partnerships outside the he adopts both task relevant and
organisation relationship relevant styles.
 Communication patterns
 Interpersonal ties
 Conclusion

With the charismatic and servant leadership skills Richard Branson has strongly
focused on enhancing the company’s performance and making Virgin group as one
of the best companies to work on.